is at this price. Do you want ? This is based on a conversation that Sino-Singapore Jingwei once interviewed the founder of Zhong Xuegao and !
According to reports, the highest price of Zhong Xuegao brand ice cream was 66 yuan. When interviewed at the time, he said that the cost of a 66 yuan ice cream was 40 yuan. Of course, we have no relevant evidence!
Summer is here. While drinking boiled water, occasionally eating an ice cream adds a sense of ritual to life. However, in the past year or two, sometimes eating ice cream does not add a sense of ritual to life, but makes people feel more relaxed. Feel the heartache!
Then the topic of Ice Cream Assassin came up. The so-called Ice Cream Assassin refers to a piece of ice cream that looks very simple. If you can’t wait to tear it open and then take it to read the price, it is very likely that the price will make you feel heartbroken in an instant!
A rice bowl or even a discounted hot pot sometimes only costs tens of yuan, but it is very likely that you accidentally pick up an ice cream for tens of yuan. Eating such ice cream is not a ritual, but a heartache!
Many of these ice cream assassins do not have obvious price marks on their appearance and related packaging, so you will suffer a loss accidentally!
Zhong Xuegao, one of the more expensive Ice Cream Assassins, has also become a hot search. Recently, Zhong Xuegao’s ice cream claims that it does not melt at 31 degrees for an hour. It has also become a hot search!
In the end, Zhong Xuegao's response came, saying that it is not not melted, but that it has been melted. only added a small amount of food emulsifying and thickening agents, and according to relevant experts, these added things are healthy and will not Cause any harm to people!
also said that the ice cream has actually melted, but this melting is different from the melting we understand. It seems that we are superficial!
Of course, we must remember this response, that is, the relevant additives are healthy and will not cause any problems. Then we must remember, In the future, if similar additives have problems, which expert says there is no problem, consumer You can go to him, but of course we won’t go to him, because to be honest, the price of Zhong Xuegao’s ice cream is beyond the reach of a loser like me!
Of course, the ice cream assassin will no longer be an assassin. That is, according to relevant regulations, the price of the ice cream will be printed on the packaging in the future, and it must be conspicuous. In this case, the assassin will have nowhere to hide!
But what Pa Ye wants to say today is that whether it is ice cream at 66 yuan a piece or many luxury goods, as long as they don’t pretend to be pigs and eat tigers to harm us, in fact, it doesn’t matter how expensive they are.
Don’t say it’s 66 pieces of ice cream, it’s 6666 pieces. As long as you sell it in the proper class, it has nothing to do with us!
Think about it, judging from the exposed income of the actors and the income of the Internet celebrities who evaded taxes, they really think these ice creams are not expensive for them to eat, even 666 is not expensive!
Maybe you don’t know that I once saw an actress in a video drinking eighty-nine bottles of mineral water. Can we afford to drink that kind of water? Is it cost-effective for us? Obviously we are not a consumer group!
html There are a lot of pens that cost 25,000 yuan each, or there are foreign boy band artists who can raise 2.3 million yuan in one hour. These artists not only eat Zhong Xuegao, but also take Maotai liquor to bathe. They also have this condition!
Some people may say it is an IQ tax, but it is not. Children raised by ordinary families give gifts to actors and celebrities or support Internet celebrities. Tens of millions of people support one person, and they can really afford it. In order to distinguish them Their identity is different from ours, how can we tell the difference?
Take the actors in the entertainment industry as an example. Through observation in recent years, they are not much different from us in terms of IQ or moral character. So if they call themselves idols or celebrities, how can they distinguish themselves from us? It’s obvious. Just consumption!
A watch costs hundreds of thousands or even millions, clothing is horribly expensive, there are countless luxury cars and mansions, and even tax evasion is measured in hundreds of millions. Is this the degree of differentiation, not the so-called IQ tax?
People will die one day, and they can’t take the money with them, so in order to distinguish between ranks and classes, they can only distinguish them based on consumption!
Take Wu Yifan as an example. Although he is now in prison, he used to be an actor who drove a sports car and , was followed by countless fans, and was an actor with countless net worth.
Although he has been arrested now, his consumption attitude at the beginning was the difference between celebrities and ordinary people. He even helped Internet celebrities empty their shopping carts and received tens of thousands as gifts. Who would dare to think?
Therefore, whether it is ice cream, wine, or various luxury goods, it is actually reasonable to set them for different groups of people.
So Pa Ye gave Zhong Xue Gao a marketing plan, suggesting the development of an ice cream with a price of 8888 yuan, and the purchase conditions are internet celebrities with more than 5 million fans, or actors in the entertainment industry!
Because in terms of income, they can really afford it, and with an ice cream worth 8,888 yuan in their hands, fans will brag about it for the rest of their lives, saying that the ice cream their brothers and sisters eat is our several months’ salary, and then how much face do they have?
The company makes money, and the vanity of the actor and Internet celebrity is satisfied. They use the money to buy ice cream and eat it while evading taxes. Then the company pays taxes legally. Isn't this a virtuous circle?
So whether it is ice cream or other luxury goods, find the level of the consumer group and let them consume it.
But don’t pretend to be a pig and eat the tiger. Dozens of pieces of ice cream and a piece of glutinous rice ice cream are put together. The location is friendly to the people, but the price is deceptive. We don’t agree to this!
So poverty limits our imagination. A 66 piece of ice cream is nothing. There are some products that are more terrifying than this. They are tailor-made for the capitalist class!
Of course, there is no absolute answer to whether we are born to eat only one piece of ice cream, while actors are born to drink 99 bottles of mineral water, but this is the reality and we have to accept it.
The only thing we don’t accept is that you use your identity as ice cream to mix among our consumer groups and act as an assassin. Ice cream is not allowed, and any product is not allowed!
