It is listed as intangible cultural heritage
It is an innovative change that subverts the traditional way of playing cards
It is a sports competition that tests intellectual endurance and courage
It is a phenomenon-level leisure and entertainment activity that is popular all over the country
At the same time
it is also one of the three core strategic brands of Langjiu
Langpai Tequ's cultural IP
- Egg-smashing competition
As early as 2016,
Langpai Tequ held its first session in Jiangsu Egg Breaking Classic
Attracting tens of thousands of egg-cracking enthusiasts to participate
set off the Langpai Tequ egg-cracking craze
Recently
Langjiu Shares, which has held the Egg-cracking Classic for many years
, has opened a new chapter with its excellent professional quality and absolutely fair competition system
A year in full swing
Let’s appreciate quality wine and start the egg-breaking journey
Recently, under the guidance of the Social Sports Management Center of the Jiangsu Provincial Sports Bureau, hosted by Jiangsu Sports Leisure Channel, and hosted by the Langpai Tequ Division, the "Drinking Langpai Tequ" ·Break eggs and win cars”——Langpai Tequ 2022 Egg Breaking Classic is officially launched.
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Under the guidance of Langjiu’s three-product strategy of “Quality, Brand Taste”, Langpai Tequ has joined hands with the Social Sports Management Center of Jiangsu Sports Bureau and Jiangsu Sports Leisure Channel to open 9 competition areas in 13 prefecture-level cities in Jiangsu. Professional referees are invited to assist, and grand prizes such as cars and gold bars are set up, striving to make this Langpai Tequ Egg-cracking Classic Competition an egg-cracking event with wide coverage, high-level activities, many participants, and great influence.
As the organizer of this event, and as a staunch supporter and promoter of the Dandan leisure and entertainment project, the various events organized by Langjiu are close to the people and life. While narrowing the distance between the brand and users, they also bring Jiangsu’s The egg-cracking culture continues to spread across the country.
The prize-increasing competition is about to begin.
It is reported that this Langpai Tequ 2022 Dan Dan Classic will hold city auditions - city finals - event annual finals from April to December. The city auditions are open to all 9 competition areas have been opened in 13 prefecture-level cities in the province, including Nanjing, Yangzhou , Yancheng (including Lianyungang ), Taizhou , Nantong , Xuzhou (including Suqian , Huaian ). , Suzhou , Changzhou (including Wuxi ), Zhenjiang are being carried out one after another.
The comprehensive increase in prizes and major upgrades are the biggest highlights of this year's egg-breaking competition. Langpai Tequ not only set up a gold bar award, but also national Internet celebrity car Wuling Hongguang , Huawei folding mobile phone, and 15L commemorative wine Waiting for exquisite gifts.
In order to create a more extreme event experience, better play with users, and also to return users and give back to consumers, Langpai Tequ launched the exclusive commemorative wine for the 2022 Dandan Classic, engraved with Langpai Tequ and Pu A special memory for egg lovers.
Langpai Tequ 2022 Dandan Classic Commemorative Wine is officially released
With the successful holding of the launching ceremony of this Dandan Classic, the registration channel for the event has also been officially opened. Please consult the local dealer for specific details of the event.
Double High Blessing Double the Volume
A successful marketing campaign is inseparable from the strong traffic aggregation effect. The media matrix with high potential and strong coverage can help the brand quickly occupy the high point of the volume in a short period of time.
In order to maximize the influence of this Dandan Classic, Langpai Tequ used a steady and orderly large-scale outdoor communication strategy , relying on high-speed rail LED passenger information large screens, high-speed rail digital light boxes, high-speed big signs and other media resources. Using the combination and complementation of space, time and content, and using multi-dimensional linkage and extensive marketing coverage, this marketing campaign quickly accumulated volume in the brand's key markets.
"Double High" media blessing, high radiation and strong coverage of the population, accurate access to help the brand assets accumulate, and at the same time, it also fully accumulates energy for the full launch of Langpai Tequ's new Dandan Classic, truly achieving 1+ 12 products and effects combined into one.
drink Langpai Tequ·beat eggs·win cars
Langpai Tequ 2022 Egg Egg Classic
is now fully open.
is giving away generous gifts. Masters are invited to compete.
The competition is about to start.
Langpai Tequ sincerely invites all walks of life. Experts
share the experience of quality wine
start the egg-beating journey
what are you waiting for
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