It’s almost summer recently, and it’s the time to go out to the beach with friends. But I also discovered a very strange place when I was looking at tourist destinations. They never rely on advertising on street signs. Relying on some other methods, just using a platform to let people spread the word of mouth. Next, the editor will share his business model with everyone.
He first found the core part of his tourist area, which was the beach villa! So he derived many products around the seaside villa, such as: seaside barbecue, sea fishing, sea fishing and a series of peripheral activity products, and also used the platform to conduct online publicity. The most important thing is his publicity method A crowdfunding method was used to sell goods.
learned that he used crowdfunding to sell goods and gained a lot of users, so what exactly is going on?
The threshold for participating in crowdfunding is very low. You only need to spend money to participate in crowdfunding activities. When purchasing peripheral products, the platform will give shopping coins equivalent to the product. Only those who hold shopping coins can participate in crowdfunding. .
adopts the method of issuing one issue after three periods and liquidation and rebirth.
will issue one issue after three issues: the shopping coins of the first issue will be refunded when the user has raised the first, second and third issues. Each issue will increase by 30%, and the fourth issue will be refunded. The shopping coins of the second period will be returned only after the shopping coins of the first period are fully raised.
So how to calculate the rewards after users raise enough funds? In fact, among the 30% growth rate, 12% is the user’s reward for successful crowdfunding, 13% is the market recommendation reward, and 5% is the platform’s income. Each user who successfully crowdfunds can receive the principal plus their principal. 12% is obtained. For example, if a user invests 100 shopping coins, and the final crowdfunding is successful, he or she can get an additional 100×12%=12 shopping coins. Of course, we’ll talk about market rewards later.
Liquidation and rebirth: So what should users do if they don’t raise enough shopping coins? It's very simple, just push it and start all over again. In the end, there will be a day when we are not enough to raise enough money, but it doesn’t matter. We have set up liquidation rebirth. As long as we are not enough, the platform will immediately refund 100% of the shopping coins for the current period. For the next two periods, only 70% of the shopping coins will be refunded, and the remaining 30% will be refunded. It will be distributed in other ways.
So what is the role of shopping coins in his platform? That is, you can get discounts on products to participate in a series of peripheral activities, and you can also buy their seafood products at discounts, etc.
So what about market rewards? At this time, he set up a membership mechanism. As long as he becomes a member, he can recommend his friends and some other people. As long as he purchases products on the platform and participates in crowdfunding, he will be able to get part of the market rewards, and the recommended users will also become Members can then recommend other people to participate in the event, and then the first member can get all the market rewards.
The characteristic of this project activity is that it can avoid capital flow risks, is pressure-free, bubble-free, and sustainable. Due to lack of funds, high-quality merchants/manufacturers raise funds by collecting payments from consumers in advance, reduce production and operation risks, and achieve funding In and out balance.
uses similar psychology to retain users. The shopping currency returned from the event can only be used on the platform, thereby enhancing user stickiness. At the same time, user promotions can be rewarded, achieving the effect of promoting rapid user fission and solving the problem of low product sales in the middle and later stages. The platform can be used in conjunction with brand activities and projects to solve the high cost of customer acquisition and accurately cover the customer groups that are in demand.
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