Hello everyone, this is Jibai brand control. The problem of network price control has always plagued brand merchants, and if they ignore it, it will have a bad impact on the brand. Brand merchants are eager to know what good ways to control network prices? How is the Internet price control fee charged?
1. What are the good ways to control the network price
(1) Intellectual property complaint:
1. Trademark (English mark, Chinese mark, graphic mark, combination mark). This situation occurs when the main image of the product link will be a little more. Without authorization, it is possible to deal with our trademark.
2. Copyright (copyright of audio-visual products, copyright). This situation occurs when unauthorized use of pictures that others enjoy copyright in accordance with the law. There are many chances of appearing on official websites, stores, and other photography works, which constitutes infringement of pictures.
3. Patent Rights (Appearance Patent, Utility Model Patent, Invention Patent ): There is a prerequisite here. We need to have a patent certificate ourselves. Although it is difficult to complain, it can still be handled if we find the infringement point.
Fake complaints :
1. Comparison of real and fake goods. We use product information to find out the difference between real and fake products, and identify a seller's product as a fake product to handle complaints.
2. Not produced. The brand may complain to a seller through product model, production suspension announcement, etc.
3. Purchase and appraisal. Many fake sellers are afraid of this method of identification. We need to communicate with customer service to collect evidence, purchase the product, and conduct comparison and crackdown. Taobao also punishes such behaviors very severely.
2. How is the network price control charged?
Network price control company charges generally based on brand needs, and the annual price control fee generally ranges from 100,000 to 100,000 yuan.
1. The network price control fee needs to be controlled which e-commerce platforms are controlled. According to the platform's intellectual property rules, the difficulty of processing is different.
2. Network price control charges need to be based on the number of links to control the product on the platform. If the number of links is large, the charge will be relatively higher. If the number of links is relatively small, the cost of post-processing will be lower, and the corresponding quotation will be lower.
3. Network price control charges need to depend on the specific control needs of the brand. For example, whether the search frequency is once a week, once a day, what is the frequency of processing feedback, and whether there are other special needs, these need to be comprehensively evaluated.
3. How does the price control company control the price?
Price control company checks through software and finds that the links to the random price are generally first used polite methods to communicate with the seller to see the degree of cooperation of the seller. If the seller does not cooperate, it can be handled in the form of intellectual property. General intellectual property complaints are divided into trademark rights, patent rights, and art copyrights. Price control companies will process different ways according to different links.
If the method of intellectual property complaint does not work, the price control company can also use other means, such as consumer reporting, 12315 reporting, legal means, etc.
