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To put it simply, it is nothing more than moving from the "traditional Internet" to the "mobile Internet". From the perspective of form, we seem to have just changed our devices to surf the Internet.
used to use a weak computer host with a CRT monitor. The first thing to do after booting is to double-click "ADSL broadband connection" to dial up and access the Internet.
Now, there is no need for computers to solve things that can be solved with your mobile phone.
However, this is just a very superficial change. Only the user knows what he has experienced...
Let me talk about the advantages first. Today's Internet is more orderly and healthier than before.
In the past, various pornographic advertisements were "sticked" in the lower right corner of the browser and remained motionless, becoming the first "enlightenment" teacher for many young people.
After continuous rectification, the pop-up window that harms minors has now been shattered and left without a trace.
As for the shortcomings, it is even more prominent. Compared with the traditional Internet, the mobile Internet has simply reversed in the "interconnection".
For example, in the early days of the Internet, as long as we were given an IE browser , all basic needs could be solved, right?
I really don’t understand Baidu Google , which is very comfortable.
However, in the era of mobile Internet, many apps have long stopped updating web versions, forcing users to download and use them.
This is not the most serious problem. What makes Xiao Lei the most painful is undoubtedly that all apps only provide mobile phone number registration.
When the email registration becomes history
First ask some small questions for everyone to verify whether you really hate " mobile number registration ".
Do you know when you start and you no longer answer unfamiliar calls?
Are you feeling helpless when you look at the thousands of marketing text messages in the SMS App?
Did you dare not change the number because you bind too many App accounts to your mobile phone number?
If all the above questions are guessed by everyone's pain points, congratulations, like Xiao Lei, you have obtained "Mobile Registration PTSD".
Every time I use a new App, when I see that the registration method is the only way to register on my phone, Xiao Lei's hands will tremble inexplicably and he will feel cold behind him.
As with the body's reaction, three words continue to appear in my mind: Why?
Since the popularization of mobile phone number registration, Xiao Lei felt that his mobile phone number had changed.
It is no longer a communication tool, but a terrifying spam message storage device.
At the same time, mobile phone numbers have also become an important target for privacy leakage, because your account data is stored in the backend of major companies.
html Once a data breach occurs, your mobile phone number, address and gender will be made public.
Like some time ago, I have heard of the leaked mobile phone number data of Weibo .5 billion users. The seriousness of this matter is much more serious than everyone imagines.
This database file, which is close to 12G, contains the mobile phone numbers of many celebrities and internet celebrities. You can check the mobile phone numbers based on your Weibo account.
Xiao Lei also saw that many black merchants used the leaked data to make query robots.
query costs 30 yuan per time, not only to make money with our data, but also to make a lot of money. It's incredible...
So, it's not that Xiao Lei hates mobile phone number registration. From the user experience, the threshold for one-click registration of mobile phone number is indeed low and convenient.
But from the current situation, many platforms do not protect our mobile phone number privacy.
Until now, Xiao Lei still missed that era with diverse registration methods.
At that time, email registration was the most popular. As long as you register your email in advance, you basically have the email in your hand, and I have it all in the world.
negatively, you don’t need to fill in your mobile phone number by default. You can register by filling in your email and username and password.
even many large online games support email registration and login.
As for why email registration was so popular at that time, Xiao Lei felt that it had a lot to do with the early domestic Internet learning abroad.
overseas regions have supported email registration since early on, and we are also very familiar with companies that have a great impact on email registration.
It is the famous Google. Its Gmail has more than 1.5 billion users in 2018, and an average of 1 out of every 5 people are using it.
This is still the data counted when Gmail cannot be used normally in the country.
Because of this, Google has a very high voice in "communication infrastructure".
For example, Youtube, which is the most used by overseas people, is still logging in using Gmail email.
, which is earlier than Weibo, Twitter , which is Twitter , must also log in with Gmail.
Even if you register an account in FaceBook, most netizens will choose Gmail to register.
Overseas netizens have regarded Gmail as the main registration method, and major companies can only adapt it. This is the so-called "communication infrastructure". The gameplay of
mailbox registration was once followed by domestic Internet companies.
Among them, QQ mailbox and NetEase mailbox are the most used. I believe many friends have used these two mailboxes before to register various accounts.
Since netizens were accustomed to the method of registering email at that time, why do major companies try to change users at all costs?
You should know that forcibly changing user habits can easily lead to a large number of users losing.
Xiao Lei thinks that there are two factors that play a crucial role in driving mobile phone number registration.
The first is naturally the driving force of real-name system at the national level.
As early as 2012, the official passed the "Decision of the Standing Committee of the National People's Congress on Strengthening Network Information Protection".
Article 6 clearly stipulates:
The network service provider handles website access services for users, handles network access procedures such as landlines, mobile phones, etc., or provides information release services for users. They shall require users to provide real identity information when signing an agreement with users or confirming the provision of services.
So, on March 16 of the same year, Weibo portals such as Sina, Sohu , NetEase and Tencent implemented a real-name system.
real-name users can forward, comment and private messages. If they really don’t have real names, they only have the function of “scanning Weibo”...
In 2016, it was the first time in China that has clarified the real-name system of the Internet in legal form.
"Cybersecurity Law of the People's Republic of China" Article 24 stipulates that
Network operators handle network access, domain name registration services for users, and handle network access procedures such as landline telephones and mobile phones, or provide users with information release, instant messaging and other services. When signing an agreement with users or confirming the provision of services, users shall be required to provide real identity information.
Mobile phone number itself is attached to the real name system. On the Internet, mobile phone number is like network ID card .
Under the promotion of policies, mobile phone number registration has naturally gradually become the mainstream.
. There are indeed pros and cons of real-name online, but in Xiao Lei’s view, the implementation of the real-name system in China is a practice that is more in line with the needs of all parties.
For the official, Internet real-name will definitely be more conducive to management and supervision.
The Internet is a virtual world, and all kinds of rumors that are afraid of the world will never stop spreading, and there are many marketing accounts that create anxiety in order to grab traffic.
The importance of real-name system in the network at this time is self-evident.
will be better understood for Internet companies and enterprises. If we master our identity information, it will be more convenient to accurately push advertisements.
And users who use their mobile phone to register and log in will definitely be much more convenient than registering an email address. After all, there are many people who don’t have an email address, but few people don’t have a mobile phone number.
As for another important factor, it has become the QQ and WeChat of the domestic "communication infrastructure" under the mobile Internet.
is actually easy to understand. Just like most overseas apps support Gmail login, most domestic apps now also support WeChat or QQ login.
Although QQ and WeChat do not require mobile phone number registration in the early stage, under the promotion of policy, the two major communication apps have changed their regulations later.
Registered an account must be bound to the mobile phone number. Even if you registered before, you cannot escape the "re-binding".
Under the above two major factors, mobile number registration has gradually become the mainstream of the mobile Internet.
Finally
The benefits of the network real-name system to all parties are visible to the naked eye, but for our users, there are two major problems that are still difficult to solve.
That is the old privacy leak issue of and cost issue of replacing new numbers .
Nowadays, there are public privacy data query robots on certain foreign apps.
Just enter the mobile phone number or Weibo ID you want to query, and you can dig out the entire user's other information
can only say that the current privacy protection is still a long way to go.
As for changing a new number, it is easier to solve. As long as the platform adds the unbinding function of the account, everyone will be happy.
is just Xiao Lei saw that there are not many platforms that support account binding, either it is difficult to change binding, which makes users discouraged.
Only when these two problems are solved can users become more at ease about registering their mobile phone number.
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