The Dog Days of Summer have just passed, and the Mid-Autumn Festival is only about half a month away. As in previous years, mooncake gift boxes from various tea drink brands have been put on sale online.
What are the differences among each company this year? Let's take stock today -
Starbucks: "The moon is different" mooncake gift box
In terms of appearance, the two liquid mooncakes and the sea salt and five kernel mooncakes are printed with Starbucks’ double-tailed siren logo, while the other three flavors are all shaped like double-petaled flowers.
mooncake outer boxes are round boxes, square boxes and a hexagonal box. The designs are all geometric designs with a low-relief logo.
It is worth mentioning that this year, in order to "defeat" other brands, Starbucks invited a "noble helper", which is the high-end lifestyle brand of Hermès - up and down .
"Shangxia" is a high-end lifestyle brand jointly founded by designer Jiang Qiong'er and the French Hermès Group. The brand's theme is oriental elegance, and it is not well-known in China. As the "big brother of coffee", all of Starbucks' co-branding, cross-border and other marketing strategies are very popular. This may be the reason why the niche high-end lifestyle brand "Shangxia" cooperates with it.
There are two types of gift boxes cooperated by Starbucks and "Shangxia", namely "Xingyue Jiming" and "Jade Rabbit Holding the Moon".
"Xingyue Jiming"
The "Xingyue Jiming" gift box contains a white porcelain Arhat cup and a "Flower Window" series colorful glazed porcelain incense burner; the "Jade Rabbit Holds the Moon" gift box contains a "Jade Rabbit" red bracelet, a "Chang'e" "Flying to the Moon" Mid-Autumn Festival themed silk scarf. Both gift boxes come with Starbucks mooncakes, but according to the brand’s knowledge from the flagship store, Starbucks’ three mooncakes are all “gifts.”
"The Jade Rabbit Holds the Moon"
What may be more attractive to consumers may be the gift box package. It is inspired by the design of traditional Chinese treasure boxes and wide locks. If you don't say that it is for holding mooncakes, just from the appearance, this is a high-end customized clutch bag.
Both gift boxes are priced at 1,380 yuan. If you think about it differently, you can get a clutch bag of the same quality as Hermès for 1,380 yuan, which doesn’t seem like a bad deal.
Heytea: "Golden Rabbit Looking at the Moon" gift box
The outer packaging of the gift box presents retro and elegant colors. The delicate gift box is wrapped in a lightweight carton and tied with a Chinese red silk satin string. It is suitable for personal use and gift giving.
The online pre-sale price of this gift box is 298 yuan. Although the accurate sales quantity is not available, we learned from the brand that it is currently selling well.
Nayuki's tea: "Ode to Fengya" Mid-Autumn Gift Box
Paper carving lamp outer packaging
Nayuki's mooncake products have always received a good response. They were sold out last year, so they launched mooncake products for the third time this year. The shape of the mooncakes is based on the theme of "six colors and six flowers" and incorporates chocolate, matcha red beans, French cheese custard, purple sweet potato custard and other fillings that suit the tastes of young people.
The different fillings and appearances of the mooncakes correspond to the beautiful jade gemstones
The gift box packaging design adopts a classical paper carving lamp design. In addition to 6 mooncakes, the Songyue gift box also contains six teas, the Yayue gift box contains two teas, and the Fengyue gift box only There are moon cakes.
Generally speaking, these mooncake gift boxes have their own strengths, but they are all combined with their own products and brand style. The appearance is very good ~
So, after reading this, will you want to buy it?
