"Don't get drunk with Lu wine, Qi Ge is full of love."
Li Bai seems to have any prejudice against Shandong liquor, believing that the wine is too thin and not mellow enough, and there is nothing to drink.
In fact, "Lu wine is thin" has existed since ancient times. As early as the Spring and Autumn Period, there was an allusion of " Lu wine is thin and Handan is surrounded by ". At that time, Chu State dominated and joined the various countries, Lu State and Zhao State offered wine to King Chu.
When the King of Chu drank the wine from Lu, he frowned and felt that the wine was not good and was not good, so he asked the servants around him whose wine was offered by his family.
Because this little official had been ordered by the people of Lu, he took the benefits and threw dirty water and said that this wine was offered by the people of Zhao. When the King of Chu heard this, he became angry and thought that Zhao State was dissatisfied and used fake wine to fool him, so he sent troops to attack Zhao State, and Zhao State also suffered unrestrained disasters.
Then the reputation of Lu's wine being light was also passed down for thousands of years. It was not until Wu Song was born that he slightly won a city, proving that there was still strong wine in Lu.
However, in the next thousand years, the development of Shandong liquor did not seem to have improved much significantly, and during this period, winemaking in Sichuan, Guizhou and other places had already been quite distinctive.
It was not until the 1990s that Shandong liquor once again stood in front of the public, and it was a very high-profile display. They promote on CCTV and are also "marks".
The two most reputable brands are Kongfu family wine and Kongfu Banquet wine . When you first hear the name of the wine, many people may be confused and even think that they are the same brand. What is the relationship between
? They were once the kings, so what are you doing now?
Kongfujia Liquor
Kongfujia Liquor was built a factory earlier, and it had already set up a factory in Qufu in the 1950s. At that time, for the great development of industry, a large number of wineries were established. Many well-known and time-honored brands were also established during this period, such as Wuliangye , etc.
Kongfu family wine was originally called Qufute Qu, and it was not until the 1980s that it was renamed "Kongfu family wine". At that time, there were still many Chinese in Southeast Asia. They regularly held Confucius Culture Festival , so this wine became a designated wine. Although it was not very famous in China, Chinese people still recognized it internationally.
Until 1992, when the pricing power of famous liquors was relaxed, the market economy rose, and major brands launched advertising one after another, but Kongfujia Liquor became the first person to eat crabs , and was the first to advertise on CCTV, and the effect was surprisingly good, which also took a big step for Shandong liquor to go nationally.
Kongfu Banquet Wine
Kongfu Banquet Wine is located in Yutai , 300 miles away from Qufu. The factory was built in 1974. At that time, everyone helped each other under the system. In the establishment of Kongfu Banquet Wine, Kongfu Family Wine also put a lot of effort to provide them with technical guidance and teach them to make wine. The two spent a very short "honeymoon".
But happy times are always short. After all, the two are still competitive. Seeing that Kongfu family wine became famous on CCTV, Kongfu banquet wine could not sit still. He followed suit and started advertising. In 1994, CCTV won the Kongfu Banquet and became the most dazzling star in Shandong liquor at that time, and even surpassed the Kongfu Family Liquor. After the glory of
, imitators were like crucian carp trees crossing the river. I believe everyone should understand the story after that. Another brand in Shandong, Qinchi , won the CCTV bid for three consecutive years, but was finally revealed to purchase base wine . In fact, this phenomenon is very common today, but it was unacceptable at that time. Many Shandong wine brands were implicated in this and the stars were dim, including Kongfu family wine and Kongfu banquet wine.
The same start, different endings
After that, the development of Kongfu family wine and Kongfu banquet wine is extraordinary, even very different. Kongfu family wine has capital injection and is actively seeking change. It is still active on the stage, especially in foreign countries. The audience is still large, and Kongfu banquet wine does not have such a good ending. During this period, news of bankruptcy liquidation will be reported one after another.
After Lu Liquor disappeared from the public's eyes, it was replaced by Sichuan Liquor and Guizhou Liquor. A number of liquors represented by Wuliangye and Moutai began to continuously increase their exposure in front of the public, which was really lively.
is actually not difficult to find from this, only enough technology is the foundation of one's own life. The sorrow of Lujiu is that they have no hard-core strength support. The market is constantly expanding, but the production capacity is difficult to keep up with , and the conflict can only be resolved by purchasing base wine from outside.
Shandong liquor seized the dividends of the times and shined in it. This is worthy of praise. Just like the sauce wine in recent years, many sauce wine brands have emerged like mushrooms after a rain. They have been suppliers of base wine, but now they are going to the front and into the public's vision.
Take Xiayuan Liquor as an example. The brewing winery Qianguo Liquor Industry is the top ten sauce wine manufacturer in China. It has the title of "leading sauce wine enterprise" and is very strong. The brewer is also the former Moutai Distillery winemaker Mou Guanglu, who has more than 30 years of winemaking experience.
He chose the red tassel glutinous sorghum unique to Maotai Town as raw material. This sorghum has hard shell, uniform particles, strong water absorption, high temperature baking, and has a strong burning aroma. It is the best choice for brewing sauce wine, but the output is very limited.
A bottle of wine contains the hard work of countless people. Under the traditional 12987 Daqu Kunsha craft, after 165 processes, it takes a whole year from making koji to picking up wine, and each step conforms to the changes in the four seasons of solar terms. After entering
, the wine has a rich aroma, elegant and delicate aroma, and is like a pearl in the mouth, round and smooth, and comfortable to swallow. Moreover, after drinking , empty cup , it will leave a long-lasting fragrance, giving people a very good feeling.
As a 53-degree Kunsha Daqu sauce-flavored liquor, the price is only over 70 yuan, and the cost-effectiveness is undoubtedly very high.
Sauce wine fever has brought about many new brands, but brewing wine must return to the essence of wine, and no matter how beautiful the story is, it is useless.
The tide will eventually fade away, and the waves will wash away the sand. At that time, who will swim naked on the beach will be self-evident, and time will slowly give the answer!
