Recently, the third marketing conference of Oriental Ding was held at Chengdu Dayi Fuchi Winery. Colleagues and regional managers from various departments of Moyang International gathered together to discuss the high-quality development of Oriental Ding's brand and product-related positioning, bringing new ideas and new perspectives to empower online and offline products and the future direction of the brand.
At this marketing meeting, Xu Wei, general manager of Moyang International, conducted a comprehensive analysis of the current macro environment , industry situation and corporate development status of the Oriental Ding brand, and proposed the marketing idea that brand operations must "improve awareness", "full preparation" and "go out all efforts", and clarified the future development strategy and direction of the Oriental Ding liquor brand.
As a major branch in the food industry, the liquor industry has always occupied an important position in the real economy and consumer goods. From the comparison of the market value data of Moutai and e-commerce giant Alibaba in the past decade, it can be seen that the liquor industry is still the best investment choice that can cross economic cycles and resist risks that other industries cannot match.
As an authentic pure grain liquor in western Sichuan, the Oriental Ding has core features such as "pure grain solid", "orthodox and strong fragrance", "snow mountain melting spring", " small cellar craft", "double fermentation", and "masterpiece", which makes it more advantageous in many liquor categories. As a representative of a new force in the strong fragrance category, Da Sanxiang and Da Wugu, which are under Dongfangding, have great competitive advantages in both product strength and cost-effectiveness. The dual advantages of industry + category fully prove that Oriental Ding's future brand competitiveness is very strong.
Xu Wei fully and systematically summarized the brand positioning, selling points, policies and the relevance of online and offline products of Dongfangding at this marketing meeting. Especially for the Oriental Ding Da Sanxiang, it affirms its excellent quality and is also highly praised in customer feedback.
Mr. Xu emphasized that the positioning of Oriental Ding Da Sanxiang is accurately expressed as a pure grain solid-state light bottle wine worth 50 yuan, while the positioning of Oriental Ding Da Wugra is a boxed wine worth 100 yuan.
Speaking of the key to the success of the Oriental Ding brand, Mr. Xu summarized the following points: First, the judgment of the market prospects in the early stages of the establishment of the Oriental Ding brand was relatively accurate; secondly, in the blue ocean of price differentiation in the post-epidemic era, the price positioning of Oriental Ding is more appropriate, which provides a greater possibility for the brand to seize the track; finally, the consumption downgraded population of 100 yuan wine. Nowadays, many famous wines are also making bottles of wine with "bottom stature", which also shows that our choice is very correct.
Practice internal skills and deeply cultivate them, and do it in depth and thoroughly occupy the market. Xu Wei planned and deployed the marketing work of the Dongfangding brand in the future: taking organizational optimization, brand upgrade, and market expansion as the company's top priorities and key tasks, and building Dongfangding into a well-known IP in the wine circle, showing the century-old inheritance of Fuchi Winery, interpreting the beauty of Sichuan wine , empowering Dongfangding's quality wine genes, and using product advantages to promote competitive advantages, efficiency advantages and development advantages.
At the end of the meeting, Xu Wei said that not only sales personnel, but also all members of the company and all members of the winery need to continue to carry forward the spirit of pioneers and strugglers, thoroughly implement the brand development vision, actively face current challenges and opportunities, and create a career platform for Dongfangding’s partners and colleagues that will love you for life and benefit for life.
The future has come, and time is endless. The successful convening of this Oriental Ding marketing conference fully demonstrates Moyang International's attitude and ambition. We firmly believe that with the joint empowerment of Moyang International and Fuchi Winery, the Oriental Ding brand will surely achieve a new leap and a miracle of innovation in the future.
