Introduction: The three "advertising wines" that were well-known 30 years ago are few people know about them now. How many have you drunk?
30 years ago, TVs began to enter thousands of households. At that time, if you want to promote products, gain popularity, and advertise on TV, it is definitely a way to achieve twice the result with half the effort.
There are 3 wines, and has become a household name "famous wine" because of advertising on TV. While gaining great fame, the sales of wine are also quite amazing, which can be said to be both fame and fortune.
But later, for various reasons, these three wines gradually became "lost in sound". Not to mention drinking, fewer and fewer people knew about it. Do you still remember these wines?
Part 1: Bow Wine
Every good wine has a loud slogan. " Southeast, southwest, northwest, and middle, good wine is in Zhanggong's ", a catchy slogan, which has more than doubled the sales of Zhanggongjiu.
Zhang Gongjiu can be said to be a milestone in the liquor industry. It set a precedent for low-alcohol wine in the country and became famous in that year. With advanced winemaking technology, , even Moutai, , Wuliangye, , have to come to the winery to learn . Back then, there was a bow and wine on the table at home, that was face.
But later, with the brand dispute between "South Factory and North Factory", there was no result, which forced Zhang Gongjiu to stop production and auction. Gradually, fewer and fewer people knew about it.
Part 2: Kongfu Family Wine
At that time, with the popularity of the TV series "Beijing People in New York", Kongfu Family Wine used the sentence "Kongfu Family Wine, I made people miss home" touched the hearts of countless children wandering outside, making it a well-known wine.
At that time, the people waiting for pickup at the winery entrance were even queuing for 7 days, which shows that the popularity was extraordinary. The future of the winery should have been bright, but later various local wineries reported frequent fake wine cases. Kongfu family wine, which was originally dedicated to making wine, was inexplicably affected, and was "forced" to wear the hat of fake wine.
However, time will restore the truth. Although he was wronged for more than ten years, Kongfu Family Wine has never given up. In recent years, wineries have focused their markets on exports, and sales have been climbing for years, and now they have been built into the "first cultural famous wine".
Paragraph 3: Qinchi Wine
was once comparable to Moutai, but he did not keep his original intention. "Eternal green, eternal Qinchi " also became empty talk.
overnight fame, CCTV's king, and upstart brand, these are all the labels of Qinchi wine, and of course there is also one, 's deceptive "mixed wine".
Qinchi wine not only had to be on TV, but also had to be the king. After the successful bidding for the sky-high price, it not only became famous, but also increased its sales dozens of times.
But later people began to question how a small winery in a small place, with so many orders nationwide, can it be accepted as a full order?
With the undercover investigation by social reporters, the production capacity of Qinchi winery is far from meeting the supply and demand relationship. The additional product is the additives purchased by from small wineries in other places and blended with wine , and then added a package and sold it.
As the report, everyone no longer supported this "scammer", and the image of Qin Chijiu collapsed instantly. It can be said that among the many "advertising wines", Qinchi wine is the most glorious and the most defeated.
And what everyone really needs is always the most realistic. No matter how gorgeous the packaging of is, it is not as good as the real quality. We should also choose wine in our lives. If you don’t know how to buy a pure grain wine, you must take a look at these 3 methods below.
①: Look at the standard number of the wine. standard number is the "ID card" of wine. If you see GB/T20822 and GB/T20821, you must go around when purchasing. These are all additive blended wine.
②: Look at the raw materials for brewing. All the brewing ingredients of wine will be presented in the raw material table. If the wine on the raw material table says edible flavors, edible alcohol and other additives, it is undoubtedly a blended wine, don’t buy it.
③: Check the wine level. Even if you don’t drink alcohol, you can check the level of the wine on the bottle label. The level relationship is excellent > level one > level two. When we choose, we can focus on premium wine.
Will many drinkers worry when they see this. So many screenings, are there so many good wines? Is this wine expensive?
In fact, the market price of liquor is gradually becoming transparent. The above standard and are not a framework, but the bottom line . And now the liquor market is full of flowers, and there are still many wines that meet the standards. For example, the following wine has a good reputation among drinkers because of its strong quality.
Fengyunjiang father sealed
This wine comes from a century-old winery in Guizhou's "Sauce Wine Holy Land". The brewer is Li Changshou, who is the only legitimate son of the old Maotai factory manager Li Xingfa .
last century Maotai Distillery just resumed production, the quality and output of the wine were not rising. In order to solve this problem, Li Xingfa finally discovered the "three typical types of sauce-flavored wine" through countless review records.
combined with this summary, Li Xingfa improved the brewing process of Moutai liquor , helping the winery to a new level , so he is also known as the "father of sauce fragrance".
Nowadays, Li Changshouzi inherited his father's business. Not only has his father used the "12987" brewing method when he brewed Moutai, but he also insisted that the brewing raw materials were exactly the same as that of Moutai.
The newly brewed wine party is first stored for 5 years to make it aged naturally, and then added to the 12-year-old wine passed down from my father for mixing. A glass of wine is full of the fragrance when you enter the mouth, because the old wine is added, the flowery and fruity aroma of the wine is full of burnt fragrance. It doesn't taste spicy or choke, and it tastes very satisfying.
What other high-quality good wines have you drunk? Welcome to leave a message to interact.
