text/Yangcheng Evening News All-Media Reporter Shen Zhao Photo/Respondent provided
Recently, hairy crabs in Yangcheng Lake in Suzhou were caught, and many platforms immediately launched this batch of fresh "Internet celebrity" hairy crabs. Consumers can not only buy live streaming, but also enjoy the first bite of fresh crab roe in golden autumn as fast as 30 minutes.
Takeaway hairy crabs Yangcheng Lake accounts for 80%
Ele.me Data shows that the number of takeaway orders for hairy crabs has begun to increase significantly since September every year, among which September, October and November are the peak seasons for hairy crab consumption, and the overall takeaway volume accounts for more than 60% of the year. Since the fishing of core production areas such as Yangcheng Lake is often at the end of September, the peak take-out volume of hairy crabs is mostly concentrated in October.
Yangcheng Lake hairy crab has always been the traffic responsibility among river crabs. According to data from previous years, during the peak season of hairy crab consumption, Yangcheng Lake hairy crabs account for almost more than 80%. In addition, among the river crab products protected by geographical indications that can be found by the State Patent Office, the hairy crab species that are popular among consumers include Panjin river crab , Gucheng Lake crab and Hongze Lake crab. Especially Panjin River crabs, which are produced in Liaoning, although they are not as traffic as Yangcheng Lake hairy crabs, takeout has accounted for about 30% since September on takeout platforms such as Ele.me, and their sales volume is second only to Yangcheng Lake hairy crabs. In the off-season, in the second quarter of this year, Panjin River crab takeout accounted for about 40%, even surpassing Yangcheng Lake hairy crabs.
Affected by the origin and logistics, consumers who love Panjin River crabs the most are mainly concentrated in northern cities such as Shenyang, Dalian , and Beijing. Just like Yangcheng Lake hairy crabs, the best-selling areas of Shanghai, Hangzhou, Nanjing, etc. are also the best-selling areas of Jiangsu, Zhejiang and Shanghai. At the same time, Tianjin's Qilihai River crab , Jiangxi's Junshan Lake hairy crab , Shanghai's Chongming hairy crab, Anhui's Tuohu crab, etc. are also best-selling in the province and city.
Judging from the number of take-out orders for Ele.me hairy crabs since September this year, the top ten cities that love hairy crabs the most are Shanghai, Beijing, Hangzhou, Wuhan, Quanzhou , Xiamen , Changsha, Shenzhen, Fuzhou and Wenzhou , concentrated in the southeast coastal cities.
When it comes to eating hairy crabs, it still has to be from Shanghai. According to data from Ele.me, about 60% of crab takeaways on the platform are purchased by Shanghai consumers, followed by Hangzhou and Ningbo consumers.
Hairy crabs are on the Harvest Festival Farmers Live Broadcast Room
In addition to takeout, the first batch of authentic Yangcheng Lake hairy crabs are also "debuting" in the UCh live broadcast room to meet the needs of consumers to stock up on the eve of Golden Week and give gifts to relatives and friends. Data released by the Suzhou Municipal Agriculture and Rural Affairs Bureau shows that this year, affected by the continuous high temperature and low rainfall, the estimated output of fence farming and high-standard pond farming in Yangcheng Lake is 9,400 tons.
UC live broadcast staff told reporters that Yangcheng Lake merchants who have settled in the platform have passed strict qualification review and certification and quality traceability procedures, which can ensure that every hairy crab sold from the UC live broadcast room is a traceable authentic Yangcheng Lake hairy crab. Starting from September 23, Yangcheng Lake hairy crab certification merchants will continue to launch new products in the UC live broadcast room.
The golden autumn season of yellow chrysanthemums and crabs is also the harvest season for the fragrance of melons and fruits. Data shows that since September, UC users have not only been eager to try hairy crabs, but also have shown an upward trend in demand for various seasonal agricultural products. Dali winter dates , Luochuan apple , Guanxi honey pomelo , Laiyang Qiuyue pear, Huili soft-seed pomegranate and other agricultural products with great seasonal and local characteristics have soaring attention. During the Harvest Festival, UC Live will specially open a "Harvest Festival Special Session to Help Farmers" to help agricultural products from many places in Shaanxi and Shandong better reach consumers across the country.
Relying on its unique content ecological advantages, UC live broadcast launched in July last year has attracted more than 30 categories of merchants, covering more than ten characteristic industrial belts across the country, including Guangdong, Yunnan, Jiangsu, Jiangxi, etc. Since its launch, UC Live has successively opened a number of live broadcasts to assist farmers, providing merchants and farmers with one-stop full-link solutions such as online store opening, marketing, transaction and after-sales service, helping agricultural products from more than 30 provinces and cities across the country, including Xingtai Julu, Shaanxi Yijun, Jilin Changchun, Jiangxi Ganzhou, etc. to break the regional boundaries and go to the whole country.(For more news, please follow Yangchengpai pai.ycwb.com)
source | Yangcheng Evening News·Yangchengpai
Editor | Xu Zhangchao
