Jiangxi is my country's "Land of Fish and Rice" . Here there are full-grained wine-making raw materials - glutinous rice, rice, sorghum; here there are high-quality selenium-rich mountain forest water sources; here is a continuous rainy season climate environment, which is very suitable for the slow growth of wine-making microorganisms. Here there are clear springs and streams, and warehouses full of rice and rice. Winemaking has been practiced since ancient times.
However, compared with other provinces, Jiangxi liquor has no advantage. As the originator of the liquor industry, light-flavor liquor made Shanxi an instant hit. The brand "Fenjiu Xinghuacun" alone can stand alone. Hunan Province next door has Wuling Sauce Wine, Xiangquan , Xiangjiao and Shaoyang Daqu series, which are slightly better than Jiangxi in terms of external reputation.
For example, these two liquors from Jiangxi were very famous in the liquor market in the past, and their reputation was close to that of Site. Unfortunately, only locals now drink it, and they no longer have much reputation outside the country.
1. Duihuajiu
Duihuajiu was once a very popular brand in Jiangxi. It was Duihua who started the trend of pop-top wines in three or three cups. When people enter a restaurant, they just ask for a few glasses, and there is no doubt that what they want is a pile of flower wine. This wine is also popular by the cup, carving out a world in the catering channel.
As early as the Song Dynasty, the national hero Wen Tianxiang was full of praise for Duihua Wine. This wine has a deep history and culture. After being passed down from generation to generation, it became today's Duihua Wine, and was later called Duihua Wine. Listed in Chinese time-honored liquor .
Duihua is one of the veterans of rice-flavored products. In order to meet the needs of the market, many attempts have been made. Finally, products with strong aroma and special aroma are the main aroma products. Through different koji-making and raw material processes, they are brewed with unique characteristics. Jiangxi liquor with unique flavor.
Pour the wine into the glass, the hops are layered, the aroma of the wine is comfortable and pleasant, and the taste is sweet and refreshing, very full. Unfortunately, it has disappeared silently, and only local people know it.
2. Zhanggong Wine
Many young people may not have heard of Zhanggong Wine. Its predecessor was Jiangxi Ganzhou Winery, which was founded in 1952 when the state acquired the local time-honored Wanyuan Xieji Winery. It has long been loved by Jiangxi people because of its comfortable aroma, mellow and sweet taste, harmonious fragrance and refreshing aftertaste. It has a strong presence in Jiangxi, and its reputation is even comparable to that of Si Te.
"Zhanggong Wang" wine is very domineering just by the name. It has the aura of a king and tastes very strong. The water used in brewing Gongwang Liquor comes from Dongmen Well. When you drink it, the cellar aroma is very prominent. The wine has a comfortable aroma, sweet and smooth. The overall taste is not superior, but the aftertaste is quite sufficient. It is said that two glasses of this wine will suffice. Drunk, naturally many people were unconvinced and came to challenge him one after another.
Unfortunately, this "momentum" did not last long. Due to the quality and positioning of the wine, the influence of Zhanggong Wine King Wine also declined.
These two Jiangxi liquors can be regarded as representative liquors. The early market response was good, but unfortunately they could not withstand the pressure and eventually had to retreat to the second line. There are many such wines in the national liquor market. In terms of quality, they are impeccable, but because their reputation is not as good as other brands, they eventually fell into a situation where no one knows them.
Speaking of this, I have to admire Li Du's marketing methods. Before discovering the Yuan Dynasty cellar, Li Du was just a small sorghum winery and was on the verge of bankruptcy. However, after being acquired by Huaze Group, from product design and positioning to immersive marketing and online exposure, it has been very successful in breaking out of the industry and has become a signature brand of Jiangxi Baijiu. To some extent, it can compete with Site.
Of course, there are many famous wines in Jiangxi, including Shangrao Daqu, Tsinghua Daqu, Ganquan Liquor, Qibaoshan Laojiao, Jiangxi Tequ, Quanliangye, Wanzai Laojiao, Jinjiang Liquor , Tanhua Liquor, Baihuazhou Daqu , Liantang Sorghum and other local famous wines. It is hoped that Jiangxi liquor can go out of Jiangxi along with Jiangxi’s economy and culture.
What else does everyone know about Jiangxi liquor? Welcome to leave a message and discuss in the comment area!
