Hillbilly Braised Eggs , which was once popular all over the country, why is it not popular now? 4 reasons, helpless and realistic
What do you think is the most delicious food in childhood? I think it is instant noodles, ham sausage, and braised eggs, which are called the "three-piece travel set". They are only available when you go out and take the train.
The braised eggs from ten or twenty years ago were not braised at home, but bought from "hillbilly" braised eggs. They were packed in vacuum seals and shelled. They could be eaten directly after being opened. They were very convenient and very popular among people. It has become a must-have snack for home travel. If you can eat one at ordinary times, you will be happy all day long.
Hillbilly braised eggs are rich in color, rich in flavor, and both nutritious and convenient. Not only children love to eat them, but also young people, middle-aged and elderly people like them very much. After all, they are much better than those messy snacks.
However, in recent years, when taking the train, it is almost rare to see people eating hillbilly braised eggs. It is obviously very delicious, so why don’t people like to eat this kind of food anymore?
A friend of mine runs a supermarket and is very knowledgeable about various foods and brands. He gave several reasons, all of which were to the point. They were helpless and realistic.
Let me analyze with you how this childhood "Internet celebrity" Hillbilly Braised Eggs came to decline step by step.
. Too many copycat products
The brand Hillbilly is a food company in Cangnan County, Zhejiang Province. It was registered in 2001. From March 2001 to August 2020, this food company registered a total of 7 products named Hillbilly. In addition to braised eggs, the trademarks also include braised chicken legs , braised chicken wings , beef, pork, dried five-spice and so on.
But precisely because this food manufacturer used the name "hillbilly", local people began to imitate it. Over time, the locally produced braised cooked food was called "hillbilly" and it became a synonym.
In the Trademark Office of the State Intellectual Property Office , there are dozens of companies and individuals registering "hillbilly", and it is impossible to tell who is authentic. And there are many counterfeit products, such as "Xiangba Lao", "Xiang Ba Lao", "Xiang Ba Lao", etc.
Because manufacturers did not pay attention to the protection of trademarks, copycat products emerged one after another, outperforming the real country bumpkins, which directly led to the decline of the brand.
. Low cost and expensive
Hillbilly Braised Eggs must have its own unique formula, so the color and taste are so good. But to be honest, this recipe is very simple and you can make it at home.
is similar to the usual five-spice tea eggs, but in terms of coloring, the dark soy sauce and sugar colors are a little more, so you can make a braised egg with a reduction degree of 99%. A redneck braised egg costs 2 yuan in the supermarket, but a pound of eggs only costs 5 yuan. With various seasonings, the price does not exceed 7 yuan, which is only a few cents each.
Nowadays, many people like to "make enough food and clothing by themselves". Making it by yourself is clean and hygienic and cheap, so fewer and fewer people buy country bumpkins.
3. Eat more
As living standards improve, many people eat a tea egg every morning, or boiled eggs, fried eggs, poached eggs, etc., and eat several eggs a day. In the past, eggs were considered a good thing, but they were not available every day.
Now that I eat eggs every day, my expectations for eggs are not that high. Moreover, the taste of tea eggs is similar to that of braised eggs, but the color is slightly different, which makes braised eggs less popular.
4. Substitutes have increased
At that time, there were few things to eat. The only things you could eat when going out were instant noodles, ham sausages, braised eggs, cakes, bread, etc. However, with the development of the food industry, there are too many things to eat now. , since the birth of self-heating food , you can take stir-fry, hot pot, noodles and other delicacies wherever you go, and eat them as they are heated, which is very convenient.
In addition to self-heating foods, foods such as beef jerky, duck necks, chicken legs and other foods, as well as various nuts, are all very high-end, rich in nutrients and good in taste, and have been welcomed by people. Hillbilly braised eggs have also officially become The country bumpkin who was "looked down upon" was despised by people.
After all, there is only one flavor of braised eggs. If you make it beef or barbecue flavor, no one will eat it. Is it still an egg?
Therefore, the country bumpkin braised eggs that have a single taste and are tired of eating are destined to be abandoned by people. People will never stop in the pursuit of delicious food.
Based on these 4 reasons, it seems impossible for hillbilly braised eggs to become popular again unless there is unique innovation. If you think my article is good, please like, comment, forward, collect, and follow me. See you next time.
