Speaking of Shandong, people will definitely think of the phrase " is hospitable to Shandong ".
Shandong people are warm and hospitable, and their words and deeds reflect the bold and free spirit of northerners! In Shandong, not only people are enthusiastic , places are also enthusiastic !
Shandong has good mountains, in addition to Mount Tai, which is known to be the most respected among the five mountains, , there is also Laoshan , which is famous for its Taoism and has produced the Confucius sage There are Nishan , Liangshan that interprets the story of one hundred and eight heroes, and even Jieshi Mountain that the hero Cao Cao personally praised.
Shandong also has good water, which contains all the forms of rivers, seas, lakes and springs: from Yellow River to Grand Canal , from Bohai to Yellow Sea exploration, from Baotu Spring to micro water. Shanhu , and even the Daming Lake where Xia Yuhe lived.
Good mountains and good waters have given birth to the hospitality of Shandong people, as well as delicacies full of northern characteristics. Its Shandong cuisine is the first of the four traditional Chinese cuisines, and the Shandong wine brewed by Shandong people who like salty and spicy taste was once even more popular.
Speaking of the now well-known Lujiu , what everyone thinks of should be Jingzhi , Lanling and Gubeichun .
But who still remembers that there was actually such a famous wine in Shandong, which was once evenly matched with Maotai, Wuliangye and , but now it has declined to the point where few people know about it.
The former king of Shandong wine
There is an ancient spring called Qinchi in Linqu, Shandong. The water is clear, sweet and thirst-quenching, and rich in various minerals. At that time, Qinchi Winery not only selected this water as the raw material for making wine, but also named the wine after it.
The outstanding wine quality made Qinchi widely praised as soon as it was released. Later, in the 1990s, the winery defeated all competitors with a high price of 6.66 million and won the title of CCTV Standard King. This made more famous than . The following year, sales of increased five times to .
No one expected that this small winery in the county town of in the past could actually scrape together 60 million to sign a contract with CCTV. Once the
promotional video was broadcast, the name Lujiu was directly promoted to the whole country, and wine lovers everywhere recognized the three words Qinchi Wine.
tasted the sweetness brought by fame. In the second year of CCTV's bidding, it once again spent 230 million to win the title of bidding king. Qinchi Liquor's rapid rise made Maotai and Wuliangye, which had always dominated the liquor market, Think of it as your mortal enemy.
Qin Chijiu, who was immersed in joy, did not know at this time that the great glory brought by fame was actually the root of that had been lurking in the dark.
The supply exceeds the demand, and it takes risks
Even though its name has spread throughout the country, in the final analysis it is just a small winery in a county town. Our own old equipment and small workshop cannot keep up with the soaring number of orders.
Even if we work overnight to expand the factory and purchase equipment, this will take a lot of time. The winery can wait, but orders cannot wait for .
So the person in charge of the winery, , took a desperate risk and took the most wrong step - purchased a large amount of raw wine from Sichuan, blended it, OEMed it, passed it off as inferior, and sold it as his own product.
After all, paper cannot contain the popularity of . Just when it was still complacent about selling OEM wine , a media report directly exposed its shortcomings with the title " Qinchi wine production and sales gap is too large ". The well-known black box operation .
City Gate caught fire, affecting Yuchi
After the Dongchuang incident, sales dropped off a cliff , orders were cancelled, batches of wine were returned, and products piled up in the warehouse with no one interested.
In this way, Qin Chijiu went from being full of money to being in debt. Not only did he harm himself, but he also harmed all the Lujiu s in .
It was its greedy that made Lujiu, which was already at the top of the liquor market , directly knocked off the altar by , and has not been able to return to the top so far.
The lesson of Qinchi Wine also warns all wineries that if they want to succeed, it is not enough to rely on to promote , but also have excellent quality .
If the publicity is not good enough, it can be discovered slowly, but the market will never tolerate fraud in terms of wine quality. Speaking of wines that are of good quality, but don’t like to be advertised, I couldn’t finish talking about them for three days and three nights.
Like Shandong's Gubeichun, the benchmark for liquor in the hearts of the older generation of Shandong people; Henan's Baofeng wine, which was once used for state banquets; Guizhou's Mutai Houdao wine, which is praised by locals. I just can’t leave the province; there is also Sichuan’s Fenggu Wine, which sticks to its true heart and concentrates on making wine without being a monster.
Mutai Houdao Liquor
It produces Maotai Town sauce wine core production area. The winery is less than a kilometer away from Maotai Factory . It uses the 2987 process that is also used by Moutai. This brewing process is Daqu Kunsha Wine is unique to .
is personally controlled by Teacher Feng Xiaoning, known as " One of the Eight Immortals of Moutai". When she was nineteen years old, she became a direct disciple of Li Xingfa, the former director of Moutai Distillery . Now she is a national Level wine tasting master.
Feng Xiaoning firmly believes that good grain can produce good wine , so he selects local Guizhou waxy red tassel sorghum and Chishui River river water as raw materials.
After opening the jar, has a rich soybean flavor and is fragrant. The wine is clear and delicate, and the entrance is delicate and full. The slightly sour taste makes people salivate. It goes down the throat smoothly and returns sweetness, leaving only bursts of grain and fragrance between the lips and teeth. Burnt and fragrant .
Guizhou locals will bring several boxes of when they visit relatives and friends. Guizhou wine drinkers who are accustomed to good wine cannot put it down , which shows the superior quality of the wine. It's just that the winery concentrates on the research and development of and doesn't do much publicity, so it hasn't been able to go out yet.
Fenggu Wine
It comes from Sichuan where good wines are everywhere, but it is called the " Unmianced Sichuan Wine King " by knowledgeable wine lovers. The brewing raw materials are the same as Wuliangye , using five kinds of grains.
Different from ordinary liquor, Fenggu Liquor is committed to the low drunkenness route. spent tens of millions and Sichuan University jointly researched to reduce the drunkenness factor in the wine, thus retaining the soft and rich flavor of the wine. In addition to the taste, it is easy to drink without getting drunk.
People wake up from drunkenness and drink healthily . It has never used this point to promote itself overwhelmingly, but quietly upholds its true intentions and makes good wine with heart.
On the other hand, some so-called famous wines that set high prices for themselves every day should really learn from them with an open mind!
It can be seen from this that if today's good wines are to be seen by everyone, in addition to their own excellent wine quality, they must also cooperate with certain publicity , otherwise the good wines will be buried in the local and rarely known!
hopes that friends will promote more niche wines around them, so that the good wines in their hometown can be tasted by more wine lovers!
