As many domestic governments propose to support leading companies in exploring the construction of NFT (non-fungible token) trading platforms, the foreign fast food giant McDonald's China has also started playing with NFT. On July 13, in order to fill the gap in the field of non-

2024/06/2120:51:33 food 1907
As many domestic governments propose to support leading companies in exploring the construction of NFT (non-fungible token) trading platforms, the foreign fast food giant McDonald's China has also started playing with NFT. On July 13, in order to fill the gap in the field of non- - DayDayNews

As many domestic governments propose to support leading companies in exploring the construction of NFT (non-fungible tokens) trading platforms, foreign fast food giant McDonald's China has also started playing with NFT.

On July 13, in order to fill the gap in the field of non-spicy fried chicken burgers of McDonald's China, McDonald's China launched its first non-spicy chicken burger-McMcChicken Crispy Chicken Burger. In order to cooperate with the release of this new product, McDonald's China released 100,000 digital collections for the first time. "Each portion is unique and inseparable. Consumers will have the opportunity to get the McMcCris Crispy Chicken Leg Burger when they purchase it. Using trendy technology, they can jointly witness the launch of this star delicacy," McDonald's said.

"Delicacy is engraved in McDonald's DNA. On the basis of understanding the tastes and lifestyles of local consumers, McDonald's China continues to innovate and expand in the field of chicken, creating products including Wheat Crispy Chicken, Pan-roasted Chicken Leg Burger , McSpicy Chicken Leg Burger, McSpicy Chicken Wings and many other iconic products,” Zhang Jiayin, CEO of McDonald’s China, said, “Today, McMcCrispy Chicken Leg Burger is finally available in more than 4,700 McDonald’s restaurants across the country. , giving fried chicken burger lovers who like crispy texture but not spicy food more choices. We believe that it has the ability to become a new generation of classic chicken burgers, and we also look forward to it winning more new users.”

In fact. , as a foreign fast food giant, fried chicken products are indispensable, but why did McDonald's China choose to launch non-spicy fried chicken burgers at this time to fill the gap in this field?

In this regard, a relevant person in charge of McDonald's told a reporter from Blue Whale Finance: "McDonald's has been continuously expanding its presence in the chicken field. At the same time, we have also noticed that some consumers like fried chicken burgers, but they may not be able to eat spicy food. After a year of research and development and preparation, the McCoy Crispy Chicken Leg Burger is finally available in more than 4,700 McDonald's restaurants across the country, giving fried chicken burger lovers who like crispy texture but not spicy food more choices. We have also found that many consumers who love fried chicken burgers are young people who like to follow trends. Therefore, we have also specially launched a digital collection of McMcKizz crispy chicken drumsticks, so that they can also feel the joy of crackling in the metaverse. Rhythm.”

It is worth mentioning that in order to cooperate with this product launch, McDonald’s China has also entered the “Metaverse”. A relevant person in charge of McDonald's said: "We have issued digital collections internally on a small scale in 2021, becoming the first domestic catering brand to release digital collections. This time the issuance of a digital collection of McDonald's Crispy Chicken Leg Burger is our response to the related A further attempt at trendy technology. The McCoy Crispy Chicken Leg Burger is the latest blockbuster product launched by McDonald’s China. We hope to permanently record the memory of consumers’ first encounter with the McCoy Crispy Chicken Leg Burger through the issuance of digital collections. , becomes a unique digital collection for consumers, and can be displayed and shared socially. As McDonald's China's first digital collection released to the outside world, it opens up a complete link from product purchase to membership system to digital collection platform, realizing It has achieved a high degree of integration of offline entities and online virtual ones, and has expanded consumers' McDonald's delicious experience to a broader space." Zhang Jiayin said.

food Category Latest News