At the moment when everything can be limited, "seasonal limited" has become a "match venue" that food and beverage brands cannot miss.
From the pink spring " cherry blossom seasons" to the refreshing iced watermelon, to the "first cup of milk tea in autumn" that remains hot every year, this year, when winter is approaching, a "persimmon wind" also comes.
As a "indigenous" fruit in China, this year's persimmons are particularly glorious. They have become a hot search and become a brand selling point that major brands are rushing to. From "seasonal fruits" to "Internet celebrity flavors", the new persimmon products give the former "earth" persimmons more opportunities to emerge, and create a "persimmon world" with diners.
Golden Autumn Persimmons bring good "persimmons" to the food and beverage industry
, in fact, there are already signs of persimmons two years ago.
Last year, Yecuishan Drink used chicken heart persimmons and to add new Xixi persimmons, paired with Kass yogurt and passion fruit, setting a record of 5,000 cups per day sales +. This year, this product continues to return, and its sales exceeded its ace product, avocado, strawberry cass, and it has firmly ranked as a popular product. Jacques and IELTS have also launched three new persimmon drinks for two consecutive years, using persimmon smoothies with milk covers, oranges, etc., constantly innovating, and constantly improving in packaging. They place the "good persimmon on the top of the drink, and pair the persimmon flesh with the "Wan Persimmon Ruyi" with crystal frozen, etc.
domestic popular drink Heytea finally launched the persimmon tea drink "Xi Shengduoduo" for the first time this fall. It retains the meaty texture of real persimmons, blending the sweet and mellow persimmons with green tea soup to make smooth . The bottom is also matched with Q-stretched crisp waves, bringing a rich taste experience. fresh taro fairy and OATLY launch a limited autumn "Tao Viagra Persimmon" oatmeal cup. The beautiful layers of oat milk and persimmon smoothie make people eat the warm and sweet taste of the whole autumn in one bite. The top layer is the whole fresh persimmon paired with taro puree and cocoa oatmeal. Naixue’s Tea launches the persimmon drink “Doming Persimmon”, using Jinguizhi Qiu Tea Soup with persimmon pulp and jasmine tea jelly to highlight the beauty and seasonal feeling of autumn harvest. Guangdong tea drink brand Jordan Road has opened more than 200 stores nationwide. On September 8, a new "Good Persimmon Zhiqiu" was launched. There are 3 persimmons in a cup, which is matched with the mochi base and milk cover. It is understood that the total performance of this beverage has increased by 10% year-on-year since its launch.
In addition, as a seasonal fruit persimmon, it has been continuously improved in taste, and its own deliciousness has also been unanimously praised by diners. Supermarkets including Hema Fresh have launched new products such as persimmon snow and cream persimmon cakes. Hema clerk said: "The new persimmon product has received a good response after it was launched. Many customers have reported that this product is relatively fresh. I have never seen it before. Many people have purchased it for the appearance of these products." Why did persimmon become a new internet celebrity
fruit in the season, and its appearance won. Compared with other fruits that were once popular, persimmons are truly filled with the Chinese complex and are also outstanding with their red appearance with "festive" meaning. They are between orange and yellow. Under their bright and round appearance, they are planted on the trees in large quantities, which makes autumn more energetic. The food and beverage industry uses its appearance and taste to polish it into bright yellow smoothies, orange-red puree, or embellish it with its appearance, making the beverage and food more appetizing against the orange-red background.
's beautiful meaning is exaggerated.
The red persimmons are a prosperous industry. The lush persimmon trees embody the beautiful wishes of the Chinese people to go all the way. Persimmons can be selected by a broader market, which is a "national trend" effect in taste and a "popular color marketing" for persimmon products. Because "seasonal limitation" has always been a precious selling point in the food and catering industry. Especially in the current development of agriculture, logistics progress, and unlimited inclination of fruit flavors, traditional fruit persimmons that have never been paid attention to have become very novel and scarce because of their seasonal limitations.
In addition, the involuntary times makes more young people want to find comfort and expectation in the fast-paced work and life environment, and persimmons contain the most urgent emotional expectations people need at the moment. Fresh and improved persimmons are healthy and delicious, with bright colors, and can always remind urban beauties lost in "urban time" of the golden autumn scenery. "persimmon" homophonic to mean "things", and make persimmons have the dual value of food and auspiciousness. Therefore, persimmons with great commercial value have become the "money boy" in autumn. The popularity of
persimmon drinks and food has also aroused the love of many consumers. Regarding persimmon food, Professor Liu Jun, vice president of the School of Sports and Health Sciences of Xi'an Sports University, said that persimmons themselves are good as raw materials and are rich in nutrition. As a typical orange-yellow fruit, they contain a large amount of β carotene (which can be converted into vitamin A), lutein , etc., which helps protect vision and moisturize the skin. In addition, there are nutrients such as potassium, magnesium, vitamin C, vitamin B6, manganese, dietary fiber in the seeds, which also have effects in nourishing the stomach and intestines and antioxidants. However, it is indeed not easy to eat too much persimmon at one time on an empty stomach. Because of the high sugar content, people with weight loss and diabetes people should also control the amount when eating.
"Permaceutical Style" is popular
brand power is essential for
"Permaceutical" drinks are popular because of the hidden potential of the "popularity" of the persimmon itself, and even more importantly, the strong commercial boost behind it.
In recent years, "seasonal limited" has become another battlefield for major brands. From last year's "sakura limited" and "passion fruit limited" to this year's "persimmon limited", using various seasonal limited fruits to gain the attractiveness of consumers has become an indispensable step in brand marketing, and consumers also seem to be particularly favored by these limited products. The report "2021 Beverage Consumption Trend Insight" released by CBNData once pointed out that "three-dimensional taste" is a major trend in the beverage market. Consumers have obvious preferences for the seasonal flavors of the seasons. They hope to taste the taste of the four seasons through the tip of their tongues.
Therefore, just like the popular "persimmon drink" this year, this season-specific product can often bring consumers a spiritual experience other than a pure material experience. The continuous launch of this kind of product has also become a way for major brands to take advantage of the "interest consumption" trend presented by , the current consumer market. The innovative, high-value and high-topic attributes of season-limited products themselves can also help merchants gain further interaction and communication channels with consumers, becoming an important layout outside of conventional products. In this regard, Zhu Danpeng, vice president of the Guangdong Provincial Food Security Promotion Association, also said that the popularity of persimmons is affected by the "bidden period" of innovation, upgrading and iteration of the industry side. In addition, as a traditional fruit, persimmon itself has very good meanings, so in the stage when the national trend is booming, its application scenarios and usage rate will be very high, meeting the expectations of the Chinese people.
Each food has its own "effective period", and they will always bear fruit in the most suitable climate. Nowadays, "seasonal limited" has become one of the commonly used marketing methods for brands. We are also looking forward to whether Persimmon, the protagonist this fall, will become the "resident guest" of "Autumn Limited" in the future. China Business Daily reporter Qu Lili Intern Zhang Xiaodan Li Huiran Text/Photo
