brings the brewery to the dining table, enjoys the unique experience of "turning on the tap" to craft beer, and tastes more than 24 specialty craft beers with different flavors in one stop... When the wave of high-end beer hits, craft beer becomes the trend , have you ever thought about experiencing Tsingtao craft beer in a different way?
In the Tsingtao Beer·Time Coast Craft Beer Garden, you will be fully satisfied at once.
Traveling through a hundred years of history, after years of precipitation, Tsingtao Beer has "brewed" a Time Coast Craft Beer Garden closest to the sea in the Golden Beach Beer City on the west coast of Qingdao. Some people have just distinguished the difference between puree and pure beer, and some have already Here you can taste specialty craft beers with different flavors from all over the world!
A cup of craft beer is art from birth to tasting
Brands always carry the collective memory shared by a region. In Qingdao , people's memories of the city are always inseparable from the smell of beer all over the city - blowing the sea breeze, eating seafood, and drinking Tsingtao beer, there is nothing more enjoyable than this.
However, when specialty craft beer has become a must-have for more and more people to spend time, the emergence of Tsingtao Beer·Time Coast Craft Beer Garden has made the experience of "Harbin Beer" very different.
With a straight line distance of 80 meters from the coastline, Tsingtao Beer·Time Coast Craft Beer Garden has made a stunning appearance. It gathers 1903 Time Craft Brewery Workshop, Tsingtao Beer Time Coast Resort Hotel, Jinque Whiskey Bar, Muyu Tanggu Beer SPA, and 1903 Bread. With six major fashion business formats, including workshops and marriage and love bases, it is the world's only immersive beer + consumer life experience MALL that combines craft beer with fashion culture and tourism.
Here, a one-stop experience of 24 craft beers. At present, eight series have been launched, including not only whole-wheat lager, American IPA, wheatbock, milk stout and other classic craft beer products, but also developed hot pot flavored rattan pepper saison beer, etc., Tsingtao Beer's various spirits Brewing beer will definitely satisfy your appetite.
This craft beer production line closest to the coast can brew more than 20 different products at the same time. Consumers can watch beer production while dining, and experience the unique "transparent" feeling of "bringing the brewery to the dining table" while tasting cultural fusion dishes specially made for beer.
A good cup of beer, from birth to taste, from the tip of the tongue to the heart, the whole process is art.
One-stop tasting, experience the "past and present life" of craft beer
Beer is one of the oldest drinks in the world. It appeared almost at the same time as human civilization. The history of beer, with its ups and downs, involves almost half of the world's history.
Nowadays, under the background of consumption upgrading, the new generation of consumers has put forward higher requirements for taste and quality. Special craft beer, which represents the personalized beer culture, has become the first choice for many people's alcohol consumption.
Beer culture is broad and profound, with various schools. When you hold a glass of craft beer in your hand, have you ever thought about its past and present life?
As the leader of craft beer, Tsingtao Brewery has established a special craft class to innovate craft brewing techniques on the basis of inheriting ancient brewing techniques.
"Craft beer has been widely discussed around the world. Tsingtao Beer has been deeply involved in the development of domestic craft beer. The National Key Laboratory PhD team, led by a national brewing master, has deeply decoded and launched eight series of twenty-four These craft beers have different colors and tastes," said Tsingtao Brewery's R&D personnel.
"Many people may not know that half of the world's history is hidden in the beer we drink. Take the wheat series as an example. Wheat Bock is the main product. Its products clove have obvious ester aroma, and obvious wheat and nut aroma. , mellow and slightly warm and alcoholic.”
According to Tsingtao Brewery’s R&D personnel, wheat beer is a beer brewed with wheat as the main raw material. It originated in Europe in the Middle Ages and was deeply loved and exclusive by the court nobles. Wheat beer only became popular and gradually became popular in the early 19th century.
"The original Bock was lager , which was born in Einbeck, a small town in central Germany. Because the pronunciation sounded like "a billy goat", it was called Bock (Bock). From then on, the image of billy goat It often appears in this type of beer," Tsingtao Brewery R&D staff said.
“In addition, Tsingtao Brewery launches whole-wheat lager, American-style IPA, etc. Behind every craft beer, there is an inextricable connection with the evolution of beer style and the development process of world history. When consumers enter the Tsingtao Beer·Time Coast Craft Beer Garden, they will also experience the past and present life of craft beer," the R&D researcher further pointed out.
A century-old first-line brand, safeguarding the pursuit of quality
There is a popular saying in the craft beer circle, "Once you enter craft beer, it is as deep as the sea." In other words, drinking craft beer requires "paying tuition." How to minimize the cost of trial and error? Choosing a century-old brand of craft beer is undoubtedly the best path.
"The heart is focused on craftsmanship, and the craftsmanship must be mastered." Decoding consumer language such as taste, aroma, flavor, etc., and integrating cultural and other elements is not an easy task, but Tsingtao Beer, as a representative of domestic quality in the beer industry, has a long history of technological development History and insisting on quality are the "heirlooms" of Tsingtao Brewery for hundreds of years.
Culture and personalization are the core competitiveness of craft beer. At the Tsingtao Beer Time Coast Craft Beer Garden, new craft beer products rarely seen on the market, such as hot pot flavored Tengjiao Saison beer, have been unveiled.
"Saison beer is a farmhouse-style beer, and its awareness among domestic consumers is not high. It is mainly popular in Belgium and France. Saison beer was once an important source of nutrition for farmers, as important as milk and bread. This book The product innovatively combines Chinese vine pepper with Belgian Saison beer, with distinctive flavor characteristics, and the product presents the flavor of Sichuan sesame hot pot," said a Tsingtao Brewery R&D staff.
Deep cultivation and innovation go hand in hand, and Tsingtao Brewery is inseparable from cultivating a large number of high-quality technical and technical talents, skilled craftsmen and great craftsmen who are highly praised by the society. In top-notch brainstorms, inspirations collided fiercely, and scientific research creativity fed back to front-line R&D, promoting products to move up the value chain and safeguarding consumers' pursuit of quality.
In addition, Tsingtao Brewery’s pursuit of quality is also reflected in the wine glass, on the plate, in the cutlery, and in the side dishes... In order to release the best taste of beer, Tsingtao Brewery uses special wine cups, exclusive beer cups to make the difference The color, aroma, taste and texture of craft beer are at their best. According to the taste characteristics of each craft beer, it is accurately paired with cultural fusion dishes of different flavors. For example, American IPA, because of its bitter taste and sweet fruity aftertaste, is best paired with salty and spicy dishes (meat, seafood and pizza). Suitable; the Belgian double ingredient, which is mainly bitter, is best paired with sweet and fresh meals (braised sausages, desserts).
Since then, people’s memories of beer are not only fixed in the city’s fragrant beer and the popular seafood food stalls under the dim street lights, but also in the Tsingtao Beer·Time Coast Craft Beer Garden, where you can enjoy the art of brewing with every cup. Wonderful presentation.
