On June 23, the company held a 2022 strategy seminar for Wensha Sauce Wine. Before the meeting, Wensha Strategic Research Institute focused on Wensha Sauce Wine's "product development history, product structure, and industrial upgrading strategy" to gain insights into future trends and work together to create a better future.
It is reported that Wensha is the direct descendant of " Wangmao" The flagship brand of Guizhou Centenary Qianzhuang Group, which was rebuilt by descendant Wang Bingqian in 1983, has been inheriting Wangmao's unique wine-making technology foundation since its establishment, and has continued to study Haowen, taking Haowen as the company's innovation source and driving force. Sand craftsmanship is the basis for quality assurance. It is said that there is no way to do it, and it stops at skill. Wenkunsha, so the brand name is Wensha.
Wensha sauce wine series products
In 1983, the sixth generation of Wang Mao revived the main business; In 1998, Maodi Wine Industry was established; in 2001, Centenary Qianzhuang Group was established and settled in Renhuai Famous Wine Industrial Park; in 2015, Centenary Qianzhuang Group achieved greater success and won the Panama 100 Years Gold Award.
"Qianzhuang Group" won the Brussels International Spirits Wine Grand Prix. Gold Medal
"Qianzhuang Group" won another gold medal in Panama's 100th anniversary
In 2015 (Guiyang), "Qianzhuang Group" was held at the Brussels International Spirits Awards in Belgium with the theme of "Guizhou is intoxicated by world spirits, and the fragrance of Chinese liquor spreads all over the world". "Won the gold medal at the Brussels International Spirits Grand Prix. This competition is the world's largest international wine competition with the most participating manufacturers, the most scientific, fair and professional judging mechanism, and the most authoritative judges. Among them, Guizhou Qianzhuang Wine Industry The "Centennial Native Sauce" produced by the group has received unanimous praise from international sommeliers. It once again showed its glory as "Wang Mao" and won the gold medal among Moutai (called "Wang Mao" when submitted to the exhibition, collectively referred to as Moutai when participating in the exhibition). Therefore, it later became famous all over the world and was recognized as the world's three famous (distilled) liquors together with French Cognac and British Scotch whiskey. This is because Maotai liquor was produced between August 1915 and June 1916 in the same year. , has won gold medals at two world expos, the "Panama Pacific International Expo" and the "Panama California International Expo", which is unprecedented among China's wine exhibits at international expositions. The chairman said that through this Grand Prix, it will help bring the world's wine culture to China and let Chinese wine culture go global. Through the certification of the medal, consumers can understand the quality of wine, so it has been recognized by consumers and internationally. Popular among wine purchasers, the winning results of the competition have a great impact on the consumer market.
Wensha sauce wine brings together the brand value accumulated by "Wangmao" for many years. The product comes from China's first wine town with a long history - Maotai Town, Renbei City, Guizhou Province, a treasure of wine making. It has the multiple advantages of experts with professional skills in the industry, and Have keen insight into the market and consumers.
Centennial Qianzhuang Ten Thousand Ton Production Base Yao Village, Maotai Town
Guizhou Centennial Qianzhuang Group Co., Ltd.
uses local high-quality waxy sorghum as raw material and uses wheat to make high-temperature koji, and the amount of koji is more than the raw material. The use of koji, long fermentation period, multiple fermentations, multiple wine extractions and other unique techniques are important reasons for the high quality of "Wangmao" wine. Inheriting the 1915 Panama Gold Medal recipe of Dragon Boat Festival koji, Chongyang Xiasha , one production cycle per year, two times of cutting, nine times of cooking, eight times of drying and adding koji for fermentation, seven times of wine extraction, base wine still needs to be prepared After more than three years of storage in pottery jars, more than a hundred kinds of base wines with different ages, different aromas, different rounds, and different alcoholic contents are combined and blended using the method of wine blending to form a The unique style of Wangmao liquor is obtained, and then stored for another year and aged for a total of five years, making the wine more harmonious, mellow, soft and soft before being bottled and shipped. Wensha sauce wine has a clear and transparent color, outstanding sauce aroma, mellow aroma, elegant and delicate, soft entrance, refreshing and sweet taste, mellow and full body, long aftertaste, empty cup long-lasting fragrance. At present, the quality of Wensha sauce wine has been achieved It has received unanimous praise from consumers and is known as the model of soft sauce fragrance.Wensha united with 5 well-known domestic film and television stars, the famous cross talk actor Chen Hanbai , Hou Yaohua , the famous film and television star Zhou Haodong, Yue Yueli , Du Yuming reached an agreement to cooperate as a brand recommendation officer, and were also selected as the designated wine brand in the "Guest Embassy" column , walked into the embassy in China and tasted the wine collection of His Excellency the Ambassadors of 10 countries in China.
Wensha entered the embassy in China and became the wine collection of the Ambassadors of 10 countries in China
Wensha Wine Cellar
In 2022, Wensha will continue to consolidate the channel foundation, deeply tap the market potential, and continuously consolidate the brand value and product structure of Wensha Sauce Wine We will continue to strengthen the strategy of positioning the classic Wensha sauce wine at the sub-high end, and the series wine system will be more complete. The company's base wine production capacity is sufficient and the reserves are rich. In the future, it will continue to open up market space in the mid-to-high-end field, thereby achieving a good development pattern of double improvement in market size. .
Wensha united with 5 well-known domestic film and television stars, the famous cross talk actor Chen Hanbai , Hou Yaohua , the famous film and television star Zhou Haodong, Yue Yueli , Du Yuming reached an agreement to cooperate as a brand recommendation officer, and were also selected as the designated wine brand in the "Guest Embassy" column , walked into the embassy in China and tasted the wine collection of His Excellency the Ambassadors of 10 countries in China.
Wensha entered the embassy in China and became the wine collection of the Ambassadors of 10 countries in China
Wensha Wine Cellar
In 2022, Wensha will continue to consolidate the channel foundation, deeply tap the market potential, and continuously consolidate the brand value and product structure of Wensha Sauce Wine We will continue to strengthen the strategy of positioning the classic Wensha sauce wine at the sub-high end, and the series wine system will be more complete. The company's base wine production capacity is sufficient and the reserves are rich. In the future, it will continue to open up market space in the mid-to-high-end field, thereby achieving a good development pattern of double improvement in market size. .
