Open the restaurant and chat over wine!
Wine is an ancient drink in my country. Its history can be traced back to 5,000 years ago. Today, wine has long become a necessity in life and a bond of relationship.
Especially on some important occasions, such as business negotiations , weddings and weddings, moving to a new school, everything can be done without, but wine is indispensable. As the saying goes, "There is no feast without wine" and "There is no feast without wine."
As the saying goes: Talk to people and talk to ghosts. In different occasions, the drinks you drink are also very different:
For formal business banquets, the drinks must be of the highest quality. Generally, Maotai, Wuliangye ;
For a slightly worse banquet, mid-to-high-end liquor such as Yanghe is enough. It is neither too perfunctory nor too grand;
If you want to drink by yourself in private, you will usually choose a more cost-effective ration. Wine, after all, no one's money comes from the strong wind. If you can save it, save it. This is how to live.
However, mid-to-high-end liquors, led by Yanghe Mengzhilan , are currently facing an embarrassing situation - formal banquets are not as good as big brands like "Mao Wu", and self-drinking is not as good as Huang Gaibofen. Ration wine is cost-effective, it is true that "if is too high or too low, will be the best."
As one of the new eight famous wines, Yanghe was not as popular in the last century. In the early years, it even had the faint strength of the "Mao Wuyang" pattern. Why is it in this situation today? I suddenly realized this after consulting an expert in the liquor industry.
Reason 1: Started by advertising, slightly inferior to Mao Wuyi in terms of hard power
As the "one river" among the "three ditches and one river", Yanghe was already a famous local wine as early as the 1960s and 1970s. .
In the late 1970s, Yanghe came to prominence in the country with the endorsement of the "Eight Famous Wines in the Country".
Unfortunately, the good times did not last long. In the late 1990s, the liquor industry ushered in a cold winter. Yanghe, like many liquors, encountered Waterloo and even faced bankruptcy for a time.
Until around 2000, Yanghe successively launched the blue classic series, sky blue , sea blue , dream blue , and then turned the situation around, turned losses into profits, sang all the way, and developed into The mainstay of mid- to high-end liquor.
Looking at the history of Yanghe, it is not an exaggeration to say that Yanghe is an "advertising wine". Yanghe relies on marketing. Although it has developed smoothly, Yanghe has also tasted the sweetness. It once increased its advertising efforts and ignored the wine. The improvement in quality paved the way for Yanghe's current situation.
After the wave receded, old brands such as Moutai, Wuliangye, Jiannanchun, etc., need to be famous and have good wine quality, but Yanghe, the fame and wine quality are slightly inferior to them, some really rich people, simply didn’t buy Yanghe’s account , which led to Yanghe not being able to attend the formal banquet.
Reason two: Reluctance to lower one's status. Ordinary people can't afford to drink Yanghe Dream Blue. Since they can't go to formal banquets, then low-end ones will always be highly sought after, right?
The answer is just the opposite . The low-end has always been a battleground for major liquors. Even some wineries that are firmly established in high-end liquor will launch low-end series to expand the market, such as Moutai Prince and 五Liangchun , Huanggai Bofen and so on. Low-end wines such as
have good quality and high cost performance, and are popular among many people.
And what about Yanghe Dream Blue? Not being able to compete at the high end, but not willing to lower oneself and aligning with the low end, it ended up in a situation where the rich looked down on it, the common people couldn't afford it, and no one cared about it.
Yanghe Mengzhilan is in such an embarrassing situation. When will he be able to stand out and be appreciated by people?
In fact, not only Yanghe, but no matter which wine company, improving one's own strength is the most important thing. After all, this is an era where relies on products to speak . The era of telling stories and advertising is long gone. Improving oneself Hard power is king.
Of course, appropriate advertising is also essential. Otherwise, it is useless to have wine quality but no one knows it. Only by focusing on wine quality and supplementing publicity can we go beyond the local area and become famous throughout the country.
It is a pity that not all wine companies understand this truth. There are also some wine companies that are focused on making wine and cannot take care of other things. Unfortunately, in this era, such wine companies generally live a miserable life.
Zhang Gong Wine
East, west, north, south, middle, good wine lies in Zhang Gong, the older generation of wine drinkers should know.
comes from Ningling County, Shangqiu City, Henan Province and is a "Chinese time-honored brand".
Zhang Gongjiu has a relatively long history, which can be traced back to the Shang Dynasty period and has a history of 4,000 years.
uses national standard first-class grain as raw material, supplemented by sand recovery secondary process fermentation, and the wine quality is good.
Open a bottle of wine, and the aroma of the wine spreads out. It is rich and not stuffy, but it dissipates quickly. Pour a glass of wine. The wine line is long and slender, and the wine is full-bodied, like crystal. It is not spicy in the mouth, but has a slight sweetness. After drinking it, the flavor is endless.
is a "wonder" in the baijiu industry, and a dark horse in the sauce wine industry.
This wine comes from Moutai Town, Kweichow. It uses the same raw materials as Moutai and is fermented at high temperature. After the wine is made, it will be cellared for 5 years. Such excellence is only to improve the quality of the wine a little bit, which shows the ingenuity.
Excellent grade pure grain, the quality level is above the first grade - excellent grade. In terms of the performance of opening the bottle, this wine performs very well. The aroma is strong and clean, and it dissipates relatively slowly. When you enter the mouth, the wine is mellow and has a strong aroma. The unique flavor of old wine is very appetizing. After drinking one glass, I still feel unsatisfied. I can’t help but drink 3 more glasses. It is indeed the 25-year-old Daqu Kunsha wine !
However, the winery has maintained its original intention of improving the quality of its wine for many years and has been unable to promote it. This has led to the embarrassing situation that it only has limited wine quality and reputation in Guizhou.
is written at the end : We often talk about craftsmanship, but today’s wine companies have very few craftsmen. Most of them are just busy making quick money, and they don’t care about the quality of the wine. I only hope that the major wineries Everyone, please pay more attention to the quality of your wine. Only in this way can you win the favor of consumers and achieve a win-win situation.
