The autumn breeze gradually rises, and it's the season when the generals of the red robe dominate the dining table and the old gluttons covet Chongyang : The massing order of hairy crabs generally starts in September each year and lasts for more than 3 months, nearly 100 days. These 100 days are the busiest season of the year for the crab master of Gaochun 90, Zhao Yayun, who handles nearly 30,000 hairy crabs every day. And Chen Yun, also a post-90s "crab second generation", is even more busy: Last year she sold nearly 20 million hairy crabs through platforms such as Pinduoduo, and this year's hairy crab season, she is expected to supply 1.2 million catties. High-quality Gucheng Lake hairy crabs.
It’s time for the annual Gucheng Lake hairy crabs to go on the market again. The waters of Gucheng Lake are a hundred miles around. The hairy crabs produced here are also called " Gucheng Lake crab" or " Gaochun crab" , Has the reputation of "Crown among Crabs". Photography Anshun
The father of crabs has been losing money for years, and the "crab second generation" girl born in the 1990s has returned to start a business
Chen Yun, born in 1990, is a native of Gaochun and grew up on the shore of Gucheng Lake. In childhood memories, every fall, she washed by the pond at the door of her home early in the morning. Sometimes she would easily grab a hairy crab, put a small wooden shelf in a rice pot, and steam it on the stove. When the rice is cooked, the hairy crabs are also golden all over, taste a product, full of yellow fat, fresh and sweet.
The waters of Gucheng Lake are a hundred li around. The hairy crabs produced here are also called "Gucheng Lake Crabs" or "Gaochun Crabs". Because of the unique geographical conditions, the villagers by the lake began to breed hairy crabs in the early 1990s. Chen Jianlu, who was a carpenter, also contracted crab ponds and raised hairy crabs. The scale has expanded from a few acres at the beginning to nearly 20 acres. Raising crabs is hard work. The seedlings are released at the beginning of the year, and then aquatic plants and snails are raised on the lake surface. They are fed daily. As the only daughter in the family, Chen Yun watched her parents raise crabs since she was a child, but she never tried it.
When she was admitted to college, Chen Yun chose the secretarial major. After graduation, she chose to settle in the city like many young people. After several years of hard work, she became a distributor of international cookware brands and opened in Nanjing, Zhenjiang, Suzhou and other places. Opened 6 branches, bought a car and bought a house, and led a city life far away from the countryside.
Chen Yun's father is still raising crabs, but he stumbles on this road. It's not that the crabs are not raised well, but that he doesn't know how to sell the crabs for a good price. In 2017, Chen Yun learned that the family’s 18-mu crab pond had lost a total of more than 80,000 yuan, and the loss in 2019 was even higher, reaching more than 100,000 yuan.
Seeing how her father worked day and night, Chen Yun couldn't sit still. After much deliberation, she decided to return to her hometown and help her family sell hairy crabs. The father rebuffed, "I haven't sold crabs for more than ten years. How can a daughter who hasn't touched this line of crabs work?"
However, Chen Yun still insisted. Her thinking is very clear: first raise crabs for a year, figure out the doorways, and master the habits of hairy crabs; at the same time, with the help of e-commerce, the increasingly mature sales channel, use her accumulated sales experience to form an e-commerce team to sell crabs.
In 2020, after nearly a year of preparation, Chen Yun opened a shop in Pinduoduo to sell her own Gucheng Lake hairy crabs. At that time, Pinduoduo joined Gucheng Lake, Hongze Lake, Changdang Lake, Gaoyou Lake, Dazong Lake, Nanyi Lake, Wuhu, Xinghua and other high-quality Yangtze River Delta hairy crabs. District, initiated the establishment of the "Yangtze River Delta Hairy Crab Yunpin Premium Alliance", and Chen Yun's shop has also become one of the merchants of Pinduoduo's "Yangtze River Delta New Crab Farmer Program". Last year, through e-commerce platforms such as Pinduoduo, the sales of her brand "Xiao Xiaoqiao" Gucheng Lake hairy crabs reached nearly 20 million yuan.
The father raised crabs and the second generation sold crabs. Born in 1990, Chen Yun gave up urban life and returned to her hometown to start a business. Last year, she sold nearly 20 million hairy crabs through platforms such as Pinduoduo. This year's hairy crab season, she Be prepared. Photography Azhe
After a whole year of hard work in the hairy crab industry,With the help of many "stunning" partners, Chen Yun is more confident than last year. The cooperative she has led has expanded to more than 60 people, covering more than 2,000 acres of crab ponds for members, and more than 2,000 acres of crab ponds outside the cooperative. In order to welcome this year's hairy crab season, Chen Yun's team also built a new warehouse of more than 1,000 square meters, and the core team expanded to more than 40 people. Chen Yun said that in this year's hairy crab season, "Xiaoqiao Crab" can supply 1.2 million catties of hairy crabs.
has sold tens of millions of hairy crabs in 13 years, and the "90 post-inspection crab master" smells crabs
How to ensure the high quality of hairy crabs sold through e-commerce channels? There is a "gatekeeper" in Chen Yun's team: Zhao Yayun, also a crab inspector born in the 90s. Whenever a crab farmer comes to sell crabs, he needs to accurately judge the quality of hairy crabs in a short time, distinguish the male and female, weigh them, and put them in the corresponding crab pond.
The characteristics of Gucheng Lake hairy crabs are "green back, white belly, yellow hair, golden claws". Currently, Gucheng Lake hairy crabs have landed on Pinduoduo. Photography A Zhe
Zhao Yayun, a native of Gaochun, has been fond of fishing and catching shrimps since he was a child. "In the beginning, there was no good way. It was to eat one by one and gain experience with a little bit of exploration." Zhao Yayun said, the "good" of the hairy crabs in Gucheng Lake depends on 8 words: green back, white belly, yellow hair, gold claw. Hairy crabs are caught mainly at night. At night, you need to use a flashlight. If the hair of the crab's legs is brown, it is a good crab.
Zhao Yayun in Chen Yun’s team is a "crab inspector" who has 13 years of crab inspection experience and has handled tens of millions of hairy crabs.
Now, Zhao Yayun has been a crab inspector for 13 years. Nearly 100 million. He can judge male and female, weight, and quality by just looking at it and grasping it. Among them, the weight error is controlled within 0.1 tael (that is, 5 grams).
"In the 100 days of the hairy crab season, 70 days are the peak period for crab processing. I rarely sleep every day, and I only slept about 2 hours a day at the shortest time.Often fall asleep. "Zhao Yayun said that the crab inspector needs to be highly concentrated, and he needs to pass a crab in one or two seconds, and the accuracy is high. Once he stops, he will feel very tired. During this time of the year, he has to lose at least his weight. 10 catties, every year.
13 years of experience in crab inspection, Zhao Yayun has developed a unique ability-smelling crabs. Whenever he passes by the crab pond, he can smell the smell, and he can judge the pond in the pond. Whether the crab has matured. "Compared with immature crabs, mature crabs will have a unique smell. "He said.
" Hongze Lake hairy crabs waiting to be packed . Hao Man | Photo
At present, hairy crab production areas everywhere are accelerating the expansion of online markets. Previously, Pinduoduo Jointly with Jiangsu Freshwater Fisheries Research Institute, officially released the Yangtze River Delta "Crab Commodity Classification Standard". On September 12, in the early stage of the new season of hairy crabs, Pinduoduo once again held a new crab farmer training in Hongze, attracting nearly 100 people. A local farmer and distributors came to listen. According to the person in charge of this training by Pinduoduo, the platform hopes to help the Yangtze River Delta hairy crab production area to cultivate 100 leading home appliance companies and 1,000 home appliance companies within 5 years, and create 20 billion yuan Online incremental market.
Correspondent Li Kang Yangtze Evening News/Ziniu News reporter Xu Xiaofeng
Source: Ziniu News
.
