Seven years ago, a scene appeared in "China on the Bite of the Tongue": in front of the cave, the old man and his wife smiled candidly at the camera. The silver noodles behind him sprinkled from the drying pole, and the sun passed through the gap.
This Mid-Autumn Festival, we brought this sunny noodles back from Wubao in northern Shaanxi to share with every Shangtang people.
Image taken from CCTV "China on the Tip of the Tongue II"
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Just like the "Minning Friendship" in this year’s hit drama "Mountains and Seas", Shangtang has been associated with Wubao in northern Shaanxi for a long time, and we always hope to support the local craftsmanship of Wubao through practical actions. The characteristic industry of dried noodles creates more income for the villagers.
Last year, handmade hollow noodles purchased from Wubao appeared in Shangtang’s canteen.
This year's Mid-Autumn Festival, Shangtang continued to inherit and carry forward the cultural heritage of Wubao, " Shangtang a bowl of noodles " Mid-Autumn Festival gift box came into being.
Mid-Autumn Festival Gift Box "Bowl of Soup and Noodles"
"A bowl of noodles" is not only for every employee, but also for every employee. A tangible "mountain and sea". Social welfare, in fact, is not far from every Shangtang people .
SenseTime has always been exploring the integration of technology, public welfare and social responsibility, and has rooted the concept of " " in its corporate culture.
丨The craftsmanship is interlinked, only for excellence
"The process of making noodles is smart (doorway)" _1span3span1p In the weather, we must start mixing noodles in the early hours of the morning, plus rubbing strips, winding noodles, waking up, drying, cutting noodles, etc. There are no less than a dozen procedures, and I can't sleep a complete sleep.
not only depends on the weather, but also requires meticulousness. The whole process is a great test of energy and patience. strives for perfection and single-minded ’s craftsmanship,Not only has it created a strong, pliable taste of hand-made noodles, and a unique "hollow" texture, it has also created a reputation that lasts for generations.
This kind of ingenuity is also always inspiring Shangtang people to move forward.
No matter how small the defect is, it needs to be polished repeatedly and efficiently solved; no matter how harsh the standard is, it is necessary to practice higher requirements than the standard. From scratch is Shangtang’s powerful innovation ability; and “from what to good” is the craftsman spirit of Shangtang.
丨Innovation and connection, bringing tradition to life again
hollow noodles have been passed down in the hands of generations, and the production techniques that span the day and night are passed on in one pair of hands.
Once due to traffic inconvenience and information blockage, hollow noodles were just a craft that spread in Wubao, and even gradually disappeared from the sight of the younger generation.
Nowadays, more and more people are willing to inherit this tradition, develop new categories and flavors, and continue to carry forward the tradition with innovative crafts and promotion methods.
Shangtang has also been committed to bringing new vitality to cultural treasures through AI technology. Open the gift box of "Shang Tang Yi Ban Noodle", use your mobile phone to aim at the brochure, scan the QR code on the cover to watch the story behind making handmade noodles.
Previously, the Forbidden City Calendar, launched in cooperation with the Forbidden City Publishing House, combines AI+AR technology to make the cultural relics in the calendar "live on paper" and three-dimensional lifelike, allowing you to "visit" the Forbidden City without leaving your house. .
Photo courtesy of the Forbidden City Press
Not only that, the AI+AR museum project "Zenghouyi Chime", jointly created by Shangtang Technology, Hubei Provincial Museum and Suzhou Yunguanbo, can make The audience only needs to use the camera of a mobile phone or tablet to aim at the real chime or picture, and then use a hand hammer to ring the virtual Zeng Hou Yi chime generated by AR technology, experience the performance of ancient music and feel the charm of the national treasure.
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" The messenger of Mid-Autumn Festival sentiment, let people appreciate and empathize under the same moon. SenseTime hopes to use practical actions to help public welfare. Bring the most sincere Mid-Autumn Festival blessings to those who need warmth most.
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