I wonder if you have experienced it -
After the holiday, it is always extremely difficult when you first start working? Can't lift your energy, reduce efficiency, and even anxiety and neurasthenia? But as long as you calm down and enter the working state, you will gradually become eased;
When you lose weight, you are so hungry that you are dizzy in the first day or two. When you see everything, you always feel that you can't hold on, but as long as you get through a critical point, you find that you don't seem to have such a strong appetite;
As the saying goes, everything is difficult at the beginning.
The most difficult thing to write an essay is the first stroke; building a house is the most difficult thing to lay the foundation; learning a foreign language is the most difficult thing to memorize words.
People have fear of unknown things and laziness procrastination psychology, but once they start, after expansion and accumulation, progress will gradually accelerate.
is like riding a bicycle. At the beginning, you have to use a lot of effort, and it is very laborious to step on every lap.
But every lap of effort will not be in vain. The wheels will rotate faster and faster. After reaching a certain critical point, the original gravity and momentum of the wheel will become part of the driving force, making it much easier to ride.
This is the famous " flywheel effect "! The effect of
has made many people call it "an enlightenment", and is even called "one of the two miraculous thinkings in life."
This article will introduce what is the flywheel effect through 4500 words. Learning this effect, you will understand:
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Why can some people achieve success no matter what situation?
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Why do some companies expand spontaneously once they form a business system?
01
What is the "flywheel effect"?
flywheel effect is a concept proposed by Jim Collins, a famous American management expert and best-selling author.
He compiled " From Excellence to Excellence " based on a large number of statistical data. The original text describes how an enterprise goes from Excellence to Excellence. He proposed a concept in his book - the flywheel effect.
He compared the process of the company's growth, from nothing to something, from excellence to excellence, to a flywheel, and regards the development process of the company as a process of driving the flywheel to rotate.
A stationary flywheel. In order to make the stationary flywheel rotate, you must first use a lot of effort, pushing it repeatedly, and each turn is very laborious.
But every round of effort will not be in vain. Every round of rotation of the flywheel will form its own potential energy, and then it will rotate faster and faster. After reaching a certain critical point, the potential energy of the flywheel will become part of the driving force.
At this time, you don’t need to spend more effort, the flywheel will still rotate quickly and keep turning .
Flywheel effect is similar to a concept of mechanics, which is the maximum static friction: when an object reaches a state of motion from static to a state of motion, it must overcome its maximum net friction.
Let's see how Jim Collins used the flywheel effect:
When Kroger reformed, Jim Collins did not try to achieve it overnight, nor did he intend to impress employees with sensational speeches.
instead formed an efficient team to "slowly but persistently implement new reform measures"
- he used real performance to prove that his reform plan is feasible and can also bring benefits.
When others see the achievements of the reform group, more and more people are full of confidence and devoted to reform.
In the end, without Jim Collins' urging, the company's reform policies were implemented well.
"Flywheel Effect" is like what we often say, "Everything is difficult at the beginning."
Sometimes, do you think it is difficult to do something, and efforts and returns are also seriously asymmetric. Work hard, but the returns are very poor. At this time, will we still do it?
stick to it.
Once a critical point is passed, it will burst out with amazing explosive power. Things will become smooth and smooth, and the efforts made before will become the driving force behind, making the results better and better.
02
The flywheel effect organized by the company
flywheel effect comes from the book "From Excellence to Excellence", which tries to solve a mystery: why companies that have long performed mediocrely or even half-dead have become great companies.
So, the flywheel effect was first used in the commercial field. ——H’s first-class business model should be like a huge wheel.
is difficult to turn at the beginning, but as long as you design it properly, grasp the key, and try your best to push it, every effort will not be in vain. Once the critical point is broken, the wheels will rotate faster and faster, reaching dazzling speeds and creating miracles.
Collins also revealed the key to helping each other promote each other and promote each other.
is explained by system dynamics . These things are all "elements" in the enterprise system. The reinforcement between
elements is mutually causal, thus forming a "enhancement loop" of a positive cycle.
The establishment and development of Amazon well confirms this.
As early as the beginning of the business, Jeff Bezos will use the "flywheel effect" learned from Collins to build Amazon's underlying business logic and execute it consistently.
Starting from Amazon's most popular customer experience, the positive cycle logic of the growth flywheel is as follows: the improvement of customer experience will promote the growth of traffic; more traffic will attract more sellers; the increase in sellers will bring more product choices; more product choices will promote the improvement of customer experience.
At the same time, the growth of the flywheel will form a lower cost structure, which will lead to lower prices; lower prices can also promote the improvement of customer experience.
Amazon's business flywheel
Just like that, these elements form a closed-loop "enhancement loop", pushing each other and strengthening each other.
It is precisely because of the flywheel effect that Amazon's business has maintained rapid growth and has become a company with a market value of over one trillion yuan.
"Amazon Flywheel" has also become one of the most successful cases of the flywheel effect in the commercial field.
Companies that can achieve rapid business growth will have corresponding business growth flywheels.
For example, Haidilao , Zhang Yong believes that catering is a completely competitive industry and the consumer experience is crucial. Therefore, from the very beginning, "continuously improving customer satisfaction " has been regarded as a strategic goal.
Through innovative services, Haidilao brings customers a "super value" experience, thus driving the increase in customer traffic and revenue. The increase in
's revenue has enabled Haidilao to increase investment in the construction of the human resources system, and can also stimulate employees' innovative spirit and willingness.
Haidilao's business flywheel
such as Alipay . At the beginning, it attracted more and more customers and merchants by vigorously promoting the online and offline application scenarios, and its revenue also grew rapidly, which enabled Alipay to invest more resources in R&D and marketing, and continue to increase its business lines.
Haidilao's business flywheel
But a successful commercial flywheel will not be eternal.
companies also need to change the content of the flywheel according to changes in specific conditions to adapt to changes in the business environment.
There are only two things that really drive a company from "good" to "excellent" - simplicity and diligence, that is, focus on the most critical factors and avoid excessive energy being involved in unnecessary affairs.
As long as we focus on the right things, stop meaningless activities that distract energy, we can create a huge flywheel effect even without putting in more labor.
03
Flywheel effect of personal growth
Zhihu There is a very popular post: "What are some trivial things that can last for more than three years, which can bring huge changes?"
Someone said: "I have been running for 7 years, my body is light from the inside out, my skin is in good condition, my whole mind is in good condition, and I have a period of time to think about my life every day than others."
Someone said: "I have been in the job for four years and insisted on writing a work diary before getting off work every day and doing work reflections. The monthly salary has increased from 4,000 yuan to an annual salary of 200,000 yuan. "
corresponds to the law of personal growth. Success will come step by step. This is also the key value conveyed by the flywheel effect.
Our life has traces to follow. Every step we take now can more or less affect our future.
So, take action immediately, "a good start is half of success." Although it is difficult to start pushing the flywheel at the beginning, the high-speed operation of the flywheel will break through obstacles in the future and bring huge energy.
is like the first working day after the holiday. Even if it is painful, once you enter the working state, You can gradually handle every business problem easily.
is like learning a foreign language. It is difficult to learn at the beginning and don’t know where to start, but after your brain masters a certain amount of words, it will be much easier to learn a foreign language.
Many cases of successful people who are "late to achieve great things" have proved that even in difficult situations, you can break through yourself and achieve the desired results.
In 1985, Jobs lost control of Apple , and his new company NeXT has not yet developed any physical products.
At that time, Jobs chose to go to school to communicate with students and talk about life, leadership, innovation and technology.
He works every day and strives to pursue his dreams. Although he is alone, he has not lost his passion. He is still thinking about this question: If we can build a more sophisticated but powerful computer, anyone can easily learn to operate, can we greatly change the world?
There is a saying in "The Earl of Monte Cristo" that there are two medicines to cure all diseases: Time and silence. These two things plus continuous efforts, perhaps success will no longer be far away. .
Jobs did not stop thinking and acting. His persistence created the Macbook notebook that is still popular today.
And this is the charm of the flywheel effect -
Only when the flywheel flies, you will see the power. This force will push you towards the direction of your goal and help you achieve your wishes.
04
Build your own flywheel system
Mark Twain said: “The secret to leading is to start the action. "
In the process of our personal development, from ordinary to excellent, we are continuing to promote a huge and heavy flywheel.
In this process, there is no single decision-making thing, and there will be no lucky mutations and momentary miracles. There is only clear path planning and firm action.
Since 2009, Zuckerberg has set a challenge for himself every year, and it has been going on for 13 years now.
For example, challenge to learn Chinese, and later visit Tsinghua University , and you can already give a speech in Chinese. 2012 In 2019, I challenged to write code every day. Although I was very busy, I still had to squeeze out time to learn. Later, I challenged to read two books a month, develop a private family AI system, visit every state in the United States, etc.
These goals are big and small, but Zuckerberg did it, which also made him one of the most outstanding billionaires in the contemporary era.
Some fans once asked Zuckerberg: "What is the secret to success? "Zuke Burke replied: "What is more important than perfection is completion. "
's pursuit of completion means taking action immediately after making a plan and stick to it.
However, the problem for many of us is that it starts very grandly and gives up very hastyly.
So how should we build our own flywheel system step by step? The following is 4 steps.
Step 1: Set the correct goal
As the saying goes, a ship without a navigation goal is headwind in any direction.
On the contrary, if there is a clear goal, it will lead people forward like a lighthouse. Only when the goal is right can we start the action smoothly.
Therefore, we must first make clear stage plans for ourselves, and then split each stage and come up with appropriate goals.
more than
html combined to form a gradual detailed checklist. You can list what goals you want to complete every year and what things you want to complete every month.Step 2: Split the goals and get a sense of accomplishment
If the goal is set, it is easy to bring psychological pressure.
can break down large goals into small goals and complete them bit by bit. Complete a small milestone and give yourself a little reward.
By constantly gaining a sense of accomplishment, it will inspire us to drive the rotation of the early "flywheel" and accumulate power for the later explosion.
Step 3: What you want to do tomorrow, you must start doing today
Franklin once said: If there is something that needs to be done tomorrow, it is best to start doing it now.
The so-called ideal is action. Only by having super strong action and decisiveness can you take the first step in action. Everything is difficult at the beginning, and as long as you take the first step, things will be half successful.
Take action every day and make progress every day. Even if you make progress 1% every day, you can grow more than 37 times in a year!
Step 4: Persevere in promoting, believing in the power of long-termism
Flywheel pushing for a day or two is useless, and pushing for a week, a month or a year is still not enough.
must be continuously promoted and persistently promoted, so that you can see the compound interest effect in the accumulation of time and see the miracle brought by the rotation of the flywheel.
Looking around, most of the top experts in various fields are believers of flywheel effect and long-termism. In the investment world, the flywheel effect is also called the "compound interest effect".
89-year-old Buffett said: "Life is like a snowball. The important thing is to find very wet snow and long slopes." And his close partner, 95-year-old Charlie Munger said that there is an ancient saying in the business world:
① Find a simple basic truth;
② Act very strictly according to this principle.
These two wise bosses undoubtedly found their own flywheel and turned their lives.
For example, if I write these articles, there will be no profit in the short term. I have persisted for two years and have not yet obtained many opportunities for economic gains, nor have I had too many impacts on me personally.
But I am willing to persist for a long time, because even if there is no profit in writing, it can force me to constantly enter knowledge and share it with everyone.
05
Summary of
flywheel effect, you can regard it as your top-level system, and you can start this system no matter what you do.
In this life, many of the things we encounter are like a flywheel. Especially when entering a new/unfamiliar field, you will go through this process.
Things are difficult at the beginning. You just need to make progress every day and push them around every day. Then one day you will push yourself to that critical point, and you will automatically take off and set sail in your cheating moments.
Jim Collins said in "The Flywheel Effect": "We cannot control and predict everything in life, but if you believe that life is a series of cards and you never give up. With your greatest ability, facing every card, whether it is good or bad, it will bring the best superposition effect."
hopes that we can all find our ultimate goal, discover things worthy of our passion and life for, and then push the flywheel forward step by step, and ultimately realize our "leap of life".
