No one is reliable.
is reliable just because you are valuable to him. It’s not that your relationship is good, it’s that you are of value to him. If you are of no value to him, no matter how good the relationship is, it will become a bad relationship.
So don’t look at people from a human perspective, look at people from a human perspective. Human nature is to seek advantages and avoid disadvantages, and it is human nature not to be too early if there is no advantage, so if he is reliable to you, it may not necessarily be reliable to everyone else.
If you don’t understand an industry, you must not invest.
Because you don’t understand, and the person you partner with knows better than you. In fact, there has been a difference in value between you and him.
He understands it, you don't. Naturally, his value in this industry is higher than yours. Never take the money I invested this time as my future value forever.
For example, if we do a business, you invest 50% and I invest 50%. Okay, I thought you were valuable at first because you invested money. In the process of doing this, my value is very great, and you have no value.
I'll give you half of the money after I'm done. The first time I was able to accept it, but the second and third time I felt unbalanced. You didn't do anything, what did you do? I cook the dishes, I bring in the customers and employees, I decorate the store, I do everything. I usually give you 50%, but I feel unbalanced.
How will I translate this imbalance into various accounts? For example, this dish only received 20,000 yuan. I said it received 50,000 yuan. Anyway, you don’t understand. I said how much money was paid in. Money, then I think it is very reasonable, why?
Because you have no contribution value, people must find a kind of conscientious cooperation in everything they do. Once he feels that I am the main contributor to this store’s 200,000 yuan in sales and you haven’t done anything, then he will naturally feel that it is unreasonable to give you half of the money.
Then a company in the store had profits, but it became not much profit. Then, you will have opinions, and in the end everyone will be confused. So if you don’t understand, don’t do it. If you want to do it, understand it first.
Son Masayoshi He is not worried about how he invests, because what he invests is not his money, but what you invest is your money. The fund company does not invest money from one person, it invests all those who buy the fund. money. Can you understand this difference?
I am an investment company . The money I invest is not my money, it is the money in the account and the company's money. And do you have the brains for that? With the money invested by investment companies, people are optimistic about this industry. After
invested at the same time, they have a human resources department. Not only can they invest money in this company, but they can also invest in anything else, and they can also attract resources, connections, and talents.
is just like Pinduoduo let Tencent take a stake, then do you think Tencent only paid how much? Tencent has opened the traffic entrance to Pinduoduo. What value can you give to Pinduoduo?
A cooperation that only invests money must be difficult to last for a long time. I must cooperate by investing money. Behind the scenes, I invest in talents, or I invest in the entrance of traffic, or I invest in giving you an opportunity to go public. That is, I definitely have core values that can pull me in. If you just invest money, it won't last long.
As for how much money you can make in your industry? You know, you can make money in any industry, but you don’t understand, you can’t make money in any industry. Douyin is great, can you make money? Is it related to the industry? Doing Douyin to promote goods has become Li Jiaqi, Luo Yonghao , Wei Ya , and you can earn hundreds of millions a year. If you can't do it, does it have anything to do with the industry?
In the past, making money relied on luck and courage. Today, making money depends on thinking and wisdom.
What does it mean to understand an industry?
The way you understand this industry is different from the way I understand it. To understand the industry, I just go to my peers and the top three to understand it. I want to know about catering, who should I know about? I have to look for Banu Hot Pot, Haidilao , and Northwest Youmian Village .
Look at them, the top three in the research industry, the top five, right?
So if you have a little money, don’t waste it around. You have to look at what the current business environment is like. Do you need to talk about it? I have some money on hand, but this guy is so burned.
After two tossing, it will be gone, it will be cool, and it will be honest. I emphasize again, don’t work in an industry you don’t understand unless there is no cost. Do you understand?
Why do I make short videos? Why do I write articles? Because there is no cost, you can go ahead and do it. As long as the cost is high, only professional people can survive. Don't say you can't make money.
What do you think the situation is now? In the past era, let me analyze the past era. Is the market in the past very blank for the present? So , Haier and are all out of stock for refrigerators, and Changhong is out of stock for color TVs. Why can , Suning, and Gome become the dominant players in offline stores?
Because everyone needed to buy home appliances at that time, the market was blank, and demand exceeded supply at that time. This is first, the market is blank.
Second, information is blocked. You can understand it. In those days, if you wanted to understand some information, you could only understand it through television. How else could you understand it? Information is closed, right?
So in that era, if you just bought some ginseng from the north or northeast and sold it to Guangdong, you could sell it for a lot of money. He didn't know how much it cost in the country of origin. You are now connected to everything through the Internet, and information is completely unobstructed. Prices are all transparent.
Third: In the past, people could only buy things through offline channels, and there was no other channel. When you buy something now, where can't you buy it when you turn on your phone? The entire competition will surely increase thousands of times.
So why is it so difficult for teachers who are engaged in education now? Because most customers no longer need to go offline and everything is done online, your competitors have increased many times.
Fourth: The cost is also higher than before. It didn't cost much to rent a store or a company in the past. How much does it cost you now? Have you calculated the costs of water, electricity, rent, water, electricity and labor?
The fifth question is, is it easy to recruit talents now? Let alone talents, it is difficult to recruit ordinary employees, right? Well, it was easy to recruit people in the past, but now it is completely different from before, and the level of regulation is also different, right?
So what we are pursuing now is not going fast, but going steady. Let me tell you that there are risks in growing bigger. You must grow bigger on the basis of stability and safety. You cannot blindly go big or blindly invest in something.
Don’t be kidding, this person is reliable and that person is reliable. After anyone lends money to others, doesn’t he always think that person is reliable? Yes or no? If you don’t think he is reliable, can you lend him money? Don’t you think he has the best relationship with you, so you would lend him money?
However, all the injuries you suffered in the past were caused by people you thought were reliable. Can other people hurt you? Do you think unreliable people have the chance to hurt you? Can strangers hurt you? You don't even know him, so he has no chance to hurt you.
So don’t think that I made money by doing this in the past, and I will do the same today, no. Times have changed. We must know how to keep pace with the times.
You must have a keen sense of smell to look at the entire environment. So if you want to start a business today, you must understand it, become a professional, and enter the Internet. No matter what industry you are in today, if you cannot connect with the Internet, you will have no future. I don't care what you do
The previous Internet era was an era of construction. The real explosion of the Internet is just beginning now. Do you believe it or not when I say this? This is a fact. Just look at one thing. What do you spend the most time on every day? Does it take more time to make friends? Do you spend more time with your wife? Do you spend more time shopping, or do you spend more time playing with your mobile phone every day?
Just this one thing is clear, have you noticed? You can accept anything, including not having a wife.Can you endure a day without your mobile phone? Especially now, children are much more dependent on mobile phones, so in the future, all customer acquisition, sales, sales promotion, and fission will be completed on mobile phones.
If your products have not yet appeared on the mobile phone, your products have not yet appeared on the customer's mobile phone, you have not yet appeared on the customer's mobile phone, and all your work has not appeared on the customer's mobile phone.
How do you play? I want to ask. In the future, customers will spend less time going to your store and more time looking at their mobile phones.
So the entire time and space in the future will be parallel. What does it mean? In the past, when he wanted to buy something, he had to travel across space to buy it. In the future, he will not need to do so. You have a spatial advantage, so it doesn’t matter if you are close to him. If he doesn’t come, you have no advantage!
The space advantage is gone, and so is the time advantage. What does it mean? It means that you spent five or eight years in the past to complete the offline plan. Today, people directly intercepted him in the air through the Internet.
If you work offline, for example, in an education company, the cost of doing offline work for an education company is so high. Maybe they need to charge 10,000 yuan per student to support their profits.
Others charge 99 online, and if they charge 10,000 people, it’s still 1 million. If you charge 10,000 people, it’s a lot of effort, right? It’s also 1 million, but they sell it for 99. If you take 10,000 people, it’s still 1 million. What’s the cost?
, right? So. In the Internet age, you can quickly cross time, overtake in corners, cross space, and take away all your customers.
No kidding. What are your strengths? So I didn’t say you shouldn’t do it offline, you should do it. Offline must be maintained primarily online. In the past, it was mainly offline and online, but now it needs to be reversed, and offline is supplemented by endorsement.
Look at and Xiaomi mobile phone . Its offline physical stores are not for profit at all, but for customers to experience. All transactions and all sales are generated online.
So brothers and sisters, there is still a chance now. Don’t say that I think there is no chance to do the Internet. There are many opportunities. It just depends on whether you have this understanding and whether you have the perseverance. Do you think there will be a chance now or in five years?
You will always be, Gee, I wish I had played five years ago. Heck, I wish I had caught up five years ago. As for you now, don’t wait five years from now and regret it again.
So I have to work hard, don't pursue short-term returns, just pursue me to get on the bus first and play first. What's the cost? What’s the cost of making videos, right? What is the cost of learning? It’s just a small cost. (If you want to learn about human nature + business, send me a private message)
You can learn from us. I used to do tepid offline education. So why did we explode by 260 times last year and the year before that? Why?
Because we have an online layout, you can understand our entire online process and how we do , tiktok, and . Then you enter our online membership, how to play online membership, go through all the processes of our courses, our community, and how to play our back-end sales promotion. Wouldn't it be fine if you just copy this process and follow it? It’s so complicated, wouldn’t it be over once you experience it?
