Qi Xiuping, the head of Gaotu College, mentioned in his speech when Gaotu Group officially changed its name that taking practical English training as an example, the main demand of customers 20 years ago was to work in a foreign company, but 20 years later, learning English is mo

Gaotu College, mentioned in his speech when Gaotu Group officially changed its name that taking practical English training as an example, the main demand of customers 20 years ago was to work in foreign companies, but 20 years later, learning English will be more It's because of interest. With the continuous improvement of our country's economic level, people's cognitive level is also constantly rising. Our study is no longer just for the blind pursuit of fame and fortune, but to invisibly improve our own personal cultivation. It is not to be an official for the sake of being an official. Not seeking knowledge for the sake of seeking knowledge, but being able to find a spiritual self in the ocean of knowledge.

A very real example. In the past ten years, many parents have enrolled their children in tutoring classes, and all they chose were mathematics, physics and chemistry . Few parents would pay attention to cultivating their children's interests and hobbies, but in today's contemporary society Among them, we can see endless ones, such as modeling, eloquence, emotional intelligence courses, etc. So we study in class not just to improve our scores, it is just a way for us to move in a better direction. We need to use this springboard to become a better version of ourselves.

According to Deloitte data, the scale of my country's vocational training market has expanded year by year in recent years. Affected by the epidemic in 2020, professional skills training has been limited, but the market still maintains growth, with a scale of 650.5 billion yuan. It is expected that the vocational education market will grow in the next three years. The scale growth rate will reach about 12%, and the market size is expected to reach 902.9 billion yuan in 2023. The online vocational education market is developing even more rapidly. In 2020, the market size has reached 322.2 billion yuan, accounting for about 50% of the vocational education market. The growth rate of the online vocational education market is expected to remain above 14% in the next five years, and the market size is expected to reach 649.7 billion yuan in 2025.

It can be seen that the market size of adult education industry will continue to expand, especially online vocational education. When it comes to online vocational education, we have to talk about Gaotu.

As an education brand that started with online education, Gaotu has been adhering to the principle of "promoting high-quality education for all through online learning" since its establishment. After years of accumulation, Gaotu's online education has now become very strong. Riding the "east wind" of the rapid development of the adult education industry, Gaotu will continue to focus on online education this year, focusing on the development of college students and adult education, quality education , vocational education and digital products, to provide users with multi-category, long-term services. The learning service provides adult learners with a lifelong learning online education platform .

In Gaotu's course selection center, it covers many high-quality courses such as language training, financial education, civil service examinations, interest skills, studying abroad, and workplace abilities. This year, Gaotu also added the currently popular IT technology courses and family courses. Educational courses.

In terms of teaching methods, Gaotu has further upgraded the "online live broadcast of double-teacher large class" model to form a full-scenario closed loop of "teaching, practicing, testing, evaluation, and companionship", from teacher configuration, teaching and research methods, tutoring class learning, Technology applications and other dimensions are used to customize full-length personalized learning plans for students, continue to meet more diverse and multi-level learning needs, and continue to improve the full-category product matrix, thereby creating a true "lifelong learning service platform that everyone can enjoy."

Along the way, Gaotu Education I have forgotten that original intention, and while adhering to the original intention, I have been forging ahead. Gaotu has made initial gains in building a new adult education ecosystem. In 2022, Gaotu will continue to delve deeply into the adult education industry, insist on focusing on teaching products, teaching quality and teaching services, comprehensively build the organizational strength to continue to cultivate good teachers at a high standard and on a large scale, and strive to achieve partner growth and effective growth. If it is not realized, students will have more comprehensive choices, provide them with better course services, so that they can learn more knowledge from these courses and the teaching of these teachers, and become a useful person to society. Become a person with a rich heart. As the saying goes, if a person's heart is not planted with flowers, it will be full of weeds. Let us plant flowers in our hearts in this materialistic society and engage with the world with a full heart.