Since 2018, the phenomenon of training institutions "running away" has begun to increase year by year, and it has become more and more serious and has become a social problem. On the one hand, the person in charge of the training institution has lost all his money; on the other h

Since 2018, the phenomenon of "running away" of training institutions has begun to increase year by year, and it has become more and more serious and has become a social problem. On the one hand, the person in charge of the training institution has lost all his money; on the other hand, the parents have no way to refund their fees and consider themselves unlucky.

This phenomenon is common

What is the reason why training institutions choose to "run away"? The reasons are as follows ("running away" is one or a combination of factors):

1. Affected by the new coronavirus epidemic, training institutions cannot open their doors normally, and their income has dropped sharply.

2. The two most important costs of training institutions, namely rent and labor costs (accounting for as much as 60% of revenue), are increasing year by year.

3. The internal management of training institutions is chaotic, the enrollment capacity is weak, and the income cannot cover expenses.

4. Teachers resign frequently, teaching results are difficult to guarantee, reputation drops sharply, and some students have refunds.

5. The person in charge blindly expands, opening multiple campuses or adding other training categories.

6. The person in charge did not correctly understand that the income of the training institution is "prepaid business" and used the tuition fees for other investments, resulting in the inability to continue investing in the later period, forming a vicious circle and starting crazy marketing.

7. The person in charge is too eager for quick success and quick profit, but does not know that education is a business of making quick money, and the original investment cannot be recovered.

8. After 2018, the competition in the industry has become increasingly fierce. Training institutions have sprung up like mushrooms after a rain, entering the "Red Sea", and the marketing costs of and have increased.

9. The person in charge has no teaching experience or academic background. As time goes by, the core competitiveness of the industry will naturally be lost.

10. It seems that the threshold is low, but in fact it is a highly complex industry. At first, it attracted a group of investors with relatively weak investment capabilities.

The doors are locked and the buildings are empty.

Training institutions have "run away". They have been the focus of social attention in recent years. Faced with the "escape" of training institutions, most parents are helpless and angry, and few parents can get back their remaining tuition fees. Similarly, it is difficult for parents to understand the open letter and cry from the person in charge of the training institution. After all, the tuition fees paid are their hard-earned money.

's "running away" is essentially a malicious act that breaks the moral bottom line. No matter whether the person in charge of the training institution goes bankrupt or loses all his money, he will not be sympathized with and pitied by the entire society. As parents, when choosing training institutions for our children, we must keep our eyes open and try to avoid similar incidents from happening.

You can choose a training institution from the following dimensions (for reference, there is no absolute):

1. Whether the certificates and licenses are complete ( school license, and business license), and whether the teachers have teacher qualification certificates.

2. The number of years the training institution has been in business (more than 3 years), the number of teachers working (more than 2 years), and the number of existing employees.

3. Is the person in charge of the training institution focused on teaching (preferably someone with an academic background and a teaching background).

4. There are various marketing routines. Sales consultants chase orders every day and release various preferential policies (gifts of toys, learning materials and learning tools, etc.). Tuition prices are not uniform, and class hours are given away at will.

5. Regarding the value of word-of-mouth, consult parents of current students to understand all aspects of the training institution, especially paying attention to the teaching effect.

6. Judge the professionalism of the institution by taking trial classes, compare 2-3 similar institutions, and choose the best one.

7. Find out whether the training institution is in arrears with rent and employee wages.

8. Try to sign up for a small class package, and don’t sign up for a large class package for cheap (if you sign up for more class hours, the unit price of the class will be cheaper).