Beijing Harmonicare Women's and Children's Hospital Baiziwan District CEO Wu Yuxing
The 2020TWP Tencent Smart Parenting Annual Ceremony hosted by Tencent Childcare was successfully held in Beijing on December 17th. The event invited parenting experts in the industry, heads of mother and child companies, etc. With the theme of "Ignite the New Forces and Pass the Voice of Mother and Infant", the industry leaders talked together on topics such as family education, intergenerational parenting, and maternal and infant industry trends, outputting valuable insights and leading the innovation of business models. Wu Yuxing, CEO of the Baiziwan District of Beijing Harmonicare Women's and Children's Hospital, participated in this event and accepted an interview with Tencent Parenting. The following is the interview record:
Tencent Parenting: Hello everyone, here is the interview site of the 2020TWP Tencent Smart Parenting Annual Ceremony. Today we have invited Mr. Wu Yuxing, CEO of the Baiziwan District of Beijing Hemei Women’s and Children’s Hospital, to chat with our netizens. Hello.
Wu Yuxing: Hello, everyone. I am Wu Yuxing, CEO of Beijing Hemei Women's and Children's Hospital Baiziwan District. I am very happy to meet you on this platform.
Tencent Parenting: In a special year like 2020, what challenges did you and your company face, and how did you successfully overcome these challenges?
Wu Yuxing: 2020 is an unforgettable year. It is a different year. Everyone knows about the new crown epidemic. Enterprises face many difficulties. I can think of it and feel the two most important points.
One is to ensure the safety of our customers, and the other is to ensure the safety of our employees, so that our business can continue to operate normally.
First of all to protect the safety of customers, we are a women’s and children’s hospital, our customers are newborn babies, mothers and infants, our prevention and control rhythm has strengthened the prevention and control of the hospital, and the details have increased many levels of prevention and control to ensure that we Every mother and newborn child who gives birth in the hospital has a safe and practical environment. At the same time, due to the inconvenience and prohibition of visits during the epidemic, we have also provided them with online visit opportunities, giving them more opportunities to communicate and communicate with their parents. During this period, fertility is perceptual, but it is impossible to share face-to-face with family members. What we provide is more open-ended opportunities online, through new science and technology in this way.
also has one. Because the current mothers and novice mothers are all born in the 90s and 95s, they are very young, and they have very little parenting experience, so they need more experienced people to help them take care of their children. Especially during the training period in the hospital, we used to have confinement services. Of course, during this period, many teachers who worked in Beijing were unable to return to Beijing. Due to the shortage of personnel in this area, the nurses took on this role. They are also very young, but they help mothers share the burden from the professional nursing, become their parents, and help the baby in the days of childbirth. Some guests will stay with us for more days. During this period, our nurses are very hard. They all live in the hospital because of the inconvenience of going out 24 hours a day. In February, March, April, and May, when the epidemic was the worst, they were also staff nurses in our company and hospital at that time, clinical work The staff has made some small contributions to our customers to ensure the safety of mothers and babies and the safety of all our newborns. These very touching nurses, they are also very hard, because there are indeed friends who also gave birth in our own hospital, I also went to see the scene, the feeling is different.
For our employees, every employee in our company is a talent of our company and a treasure of the company. For them, they must ensure the safety of their work. Some people can’t come to the scene, they will also Do some support work online. Because now throughout the epidemic, we used to have many missions and public welfare activities to help these young mothers born in the 90s and 95s to share and learn some healthy, scientific and interesting knowledge. At that time, there was no way to meet face-to-face on the spot. There was no such interaction and fun. But our friends and employees came up with a lot of ideas, made some live broadcasts, made some online sports courses, and even taught them how to make children online. In the hand-made public welfare activities, one person is doing this in front of the camera, and following the changes in the entire market, we extend a new way to share with our guests. Because our Baiziwan and Meiji Women's and Children's Hospital are membership-based, these small partners work at home, which is also a related effort made by the company for our customers.
at the same time trueFrom the perspective of parenting, I hope that these young mothers, post-90s and post-95s mothers, can acquire as many effective and scientific breeding skills as possible. Parenting should start at the age of 0, not after birth. The stomach began to let them have this consciousness. Throughout 2020, companies face security challenges, and companies face difficulties in survival. It is indeed difficult for us. During the entire epidemic in 2020, most people will not choose to go to the hospital for treatment. More choices are online, and we also provide Such an online platform provides online consultations, and even some pregnant mothers will be anxious at home. We even many directors contribute their own personal time, using QQ video and WeChat video, online point-to-point communication to help them eliminate the family Among the concerns, this is one thing that our company has done more this year. Sometimes our private hospitals will often find value-added merchants, or even partners, to provide our young mothers with more interesting things and provide excellent products. At this time, we will share through online live broadcast, and combine the courses on different platforms to give some suitable gifts. Although there is a ruthless virus like the new crown spreading wantonly, in fact, they feel more of the warmth that the company gives them during this period. This year I have felt a lot of feelings and deep feelings, but we have come here, and your question touched a point in my heart. I look forward to next year that everything will be restored and everything will be better. Of course, following the development of the situation, the current way of publicity and the interaction between external parties and customers are all optimizing. I think it is very good. gained a lot.
Tencent Parenting: The next question, the theme of this year’s event is "Ignite the New Forces and Pass the Voice of Mother and Child". Many companies have changed during the year and are looking for some new growth points. Then focus on the changes in this field. And development, what suggestions or appeals do you have?
Wu Yuxing: I dare not say that it is a suggestion and appeal. When it comes to physical education, we are a women's and children's hospital. We have a pediatric department. Our pediatric department also brings together teachers from many top three hospitals in Beijing. They will talk about children’s education. I pay more attention to infants from 0 to 6 years old. Many parents’ confusions, including children’s abnormal behavior, will communicate with doctors when they go to the hospital, and treat doctors as omnipotent like scientists, and can solve any problem. There are many small educational issues in it. I will think about this, because the mother and baby group is very sensitive, very emotional, and a very special group. Now the entire education products and parenting products displayed on the market, whether it is lectures, physical stores, etc., For all kinds of products, they personally feel that part of the product design is relatively commercial. He does not really start from the customer’s demand point. Going back to what I mentioned in the first question. The mothers in the area are all born in the 90s and 95s or even younger. In fact, the mothers born in the 80s are relatively mature and have stable careers and careers. It is good for them to think with mature thinking. However, when these young people receive fragmented parenting information, they cannot provide their children with very high-quality, scientific, systematic, and healthy product choices. There are many products on the market, and they will have a lot of confusion.
Some children’s symptoms, ADHD, etc. are due to pressure from various aspects, too many classes, and too many classes. Naturally, children will react to stress. Experts will give feedback in this regard. . I hope that in the future, there will be more standards for health products in childcare, more industry experts and industry experts, and even more standards from the field of educational psychology, and the supervision of these people in this industry. , This is my front-end, because we are a hospital institution, we are receiving sick or confused children, this time we will start from this perspective. This is the first.
The second one I would like to talk about is security, because it is true that the commercialization of products is relatively heavy. There will indeed be small companies in a mixed bag, because the threshold is not very high, and the level of teachers is uneven. At this time, the product Safety, especially when it comes to some body types, collisions, safety is very important. Our pediatric department has also received some small patients who have suffered trauma, so when participating in extracurricular activities or education classes and other corresponding classes, safety still needs to be considered.
I would like to say again, because we are a women’s and children’s hospital, and the subject group we are facing is a group of expectant mothers and new-born mothers. Because we have postpartum training, some people will stay for one or two months. ofTime, with a professional medical team to take care of, and the environment is very comfortable, they feel that they can learn a lot of professional parenting skills here. We hope to raise our children not only after we are born, but also in the front, to give these young expectant mothers and fathers a certain amount of missionary education in the early stage, which is what I just said to do more scientific and interesting In the early stage of parenting missions, when you are pregnant, you must tell them how to choose the right path for your baby in the future, and how to choose the right education course for your baby. This method may be discussed from these aspects. .
Tencent Parenting: The last question, the TWP Tencent Smart Parenting Ceremony also gathers some authoritative organizations that are representative in the industry. What do you think is the positive significance of Tencent Parenting Ceremony in the development of the industry? Finally, I would like to say a few words of blessing to our netizens.
Wu Yuxing: First of all, there can be such an industry organization that benefits so many big players and experts. I have just heard that Mr. Fu’s sharing is very touched. There are many outstanding entrepreneurs in the industry and founders of educational institutions. Feelings and dreams, hoping to make more contributions to the childcare services of China’s maternal and child industry, really is to move forward with their own hopes. Such a platform allows everyone to communicate and exchange more. It can promote the development of this industry and make this industry develop faster, which is very meaningful.
Here I wish the platform can develop better in the future. As a medical institution, I find that there may be fewer medical institutions participating today. Only our family. As the front end of childcare, we are looking forward to the growth of this industry and our contribution. With our meager power, we can flow our dreams and feelings into the industry together.
Tencent Parenting: Thank you.
