bird's nest became the sales star of this year's "Double Eleven". According to Tmall’s “Double Eleven” data, among health supplement categories such as ginseng, sea cucumber and bird’s nest, the growth rate of fresh bird’s nest and bottled bird’s nest has reached 300%. According to data from
companies, there are currently 11,000 bird's nest-related companies in my country. In 2019 alone, the number of registrations reached 1989.
From the perspective of regional distribution, my country's bird's nest-related companies are mainly concentrated in the central and coastal areas. Guangdong Province ranks first with more than 2,824 companies, followed by Chongqing and Fujian.
It is understood that there are currently four strong demand in the bird's nest market: pregnant women market, gift market, health market, gourmet market. In order to attract more low-end consumers, the major bird's nest brands cleverly play the "Rangli" brand and launch various special products. After the
epidemic, the health consciousness of the "health-preserving family" was fully awakened. With the upgrading of food consumption, high-end tonics represented by bird's nest have become the exquisite choice of people. In
marketing terminology, bird's nest contains high-quality protein, which can also promote intellectual development and beautify the skin.
However, some experts pointed out that taking protein supplementation as an example, eating bird’s nest is better than eating eggs and drinking milk. Taking 5g of dry bird’s nest a day (recommended consumption for adults) as an example, the protein content is about 3g, and the protein content of a 50g egg is about 6g.
Some mothers want to make their babies smart by supplementing sialic acid. In fact, breast milk is rich in sialic acid (2.2g/L~0.2g/L), which is enough to supplement the deficiency of liver synthesis in the early stage of newborns.
At present, there is no clear research to prove whether the bird's nest contains epidermal growth factor.
Generally speaking, bird's nest does have certain nutritional value, but it is not credible to promote intellectual development and beauty. Of course, the spiritual satisfaction and the promotion of family harmony cannot be ignored.
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