As one of the annual special large-scale marketing activities, every year during the New Year's Day we will be surrounded by Tmall various traditional, classic, trendy, foreign and other rich and diverse New Year's goods. Faced with a dazzling array of New Year's goods choices, how can we get out of the circle to be more innovative?
BEBA, an infant and toddler liquid milk brand that has topped Tmall’s sales list, word-of-mouth list, and repurchase list, has given everyone a new “warmth-filled” answer.

html During the 1st New Year's Day, global liquid milk expert Nestlé BEBA will join hands with German century-old home furnishing brand WMF to bring you a different New Year's warmth experience, so that babies can spend a different German luxury New Year under the protection of warmth.
BEBA Supreme Milk, known as the "golden milk", continues the excellent quality of the German brand. It adopts the German UHT aseptic filling and cold freshness process, vacuum negative pressure sterilization and freshness locking, which better retains the active nutrients of the original milk. It is also temperature-controlled throughout the entire process by European air transport, SF Express direct cold chain, so that every baby's lips and teeth are fresh.
In terms of nutrition, BEBA Supreme Water Milk has opened up a new era of luxury nutrition. Not only is it the first to add 5 kinds of HMO, it can better help stimulate the baby's natural self-protection power; at the same time, the 100% lactose formula does not contain palm oil and sucrose and other indigestible substances, which can also allow babies with delicate bellies to better digest and absorb, and no drop is wasted.
Of course, in this cold winter, good nutrition also requires a good partner. The WMF LONO milk warmer from Germany is also full of technology and quality. As a century-old household brand that is also world-renowned, WMF LONO breast warmer has ±1° precise temperature control, which can quickly warm milk and provide steady warmth to the baby. The 40°C golden temperature ensures that the nutrients of "golden milk" are not lost; the hidden NTC temperature probe monitors the temperature in real time, so mothers no longer have to worry about warming milk. Finally, after the milk warming program ends, it will automatically enter the heat preservation function and automatically keep warm for 40 minutes, so there is no need to worry about the milk getting cold. The material is also made of safe and environmentally friendly ingredients and does not contain bisphenol A, making it safer to use.
During this New Year Festival event, any new user who purchases BEBA3 Supreme Water Milk for RMB 499 or more at BEBA3 Tmall flagship store will receive a free WMF luxury LONO milk warmer. At the same time, all new BEBA customers who purchase WMF maternal and infant related products such as milk pots will receive large instant discount coupons. In addition, users who place orders can post their orders on the Xiaohongshu platform and use @BEBA Xiaohongshu official account, leave messages in the official interactive area or participate in the topic lottery to get double gifts for a limited time, including WMF juice machines, luxury tableware and many surprises waiting for you!
New Year brings a new attitude. High standards, high quality, exquisite mother, you must love it and not give in! Take the luxurious nutrition home and experience a different kind of New Year that is exquisite, luxurious, warm and caring!