After the 1990s, they have become the main force in the consumption of the milk powder market, and they pay great attention to scientific feeding. While Shengyuan Milk Powder keeps pace with the times, it insists on the path of differentiated development, from quality innovation to product innovation, focusing on creating core advantages and forging high-quality and good milk powder, which has also made it recognized by many young mothers.
Use Zhenxi colostrum formula
Nowadays, mothers are more rational in choosing milk powder. For dairy companies, only by constantly upgrading the formula can meet people's needs. Recently, the "2022 Chinese New Consumption White Paper on Maternal and Infant Consumption in 2022" jointly released by iResearch Consulting shows that in the selection of milk powder, mothers are most concerned about the diversity of and the high content of the formula. Three of the nutrients are the most concerned, namely DHA, probiotics, lactoferrin ; Shengyuan adheres to the professional, caring and trustworthy company philosophy and constantly improves the product nutrition formula. Its Youboruimu Milk Powder adopts the Zhenxi Colostrum formula, whey protein >90%. The main ingredients of whey protein include β-lactoglobulin, α-lactoalbumin, α-whey protein, lactoferrin, etc., which also makes Youboruimu formula more competitive. Active nutrients such as lactoferrin greatly improve the baby's immune system, effectively resist the invasion of various viruses and bacteria, and help the baby's immune upgrade. In addition, Uboruimu Milk Powder scientifically adds elements such as DHA, probiotics, selenium, manganese, choline to help babies upgrade their immune systems and have more natural protection.
Brand reputation is better
A consumption survey on mothers shows that mothers in various cities tend to have brand warmth, independent personality and continuous innovation products in product selection. Only by constantly upgrading their product strength and optimizing innovative products can major dairy companies gain the favor of more mothers. Shengyuan Youbo related nutrition teams and parenting experts spread authoritative scientific feeding and parenting knowledge through various channels, caring for mothers and infants, activities such as Shengyuan Parenting Complete Book and Healthy Growth Wanli Tour have won the pursuit and praise of consumers. Shengyuan Group has also proved with practical actions that only by focusing on professionalism and conveying warmth can we gain trust.
continuously innovate and develop new products
Shengyuan established a Nutrition Research Center with the American Pediatrics Association, the Pediatrics Branch of the Chinese Medical Association, Chinese Nutrition Society , Chinese Preventive Medicine Association to establish a long-term cooperation mechanism, bringing together Chinese and foreign pediatric nutrition experts to research and develop and innovate nutritional products for infants, pregnant women and nursing mothers. Nutritional products are extremely targeted. In 2021, Shengyuan strengthened the core selling points of Uboruimu, highlighting the concept of "colaria formula". Colostrum contains more protein , minerals, antibodies and immune substances than mature milk, among which whey protein content is as high as more than 90%.
gained a good reputation with its super products
With its super product strength, Uboruimu has also won the recognition of many mothers and gained a good reputation. At the 2021 Cloud Awards launched by the Milk Powder Circle & Milk Powder Think Tank, Shengyuan won 6 authoritative awards including the 2021 Quality Formula Award, the "Exploring a Can of Good Milk Powder" reputation award, the brand hot search award, the big single product hot search award, and the best reputation award in the brand confession competition.
With the rapid development of the times, mothers have higher requirements for milk powder selection, and their needs for product brand power and product innovation power are more diversified. With more than 20 years of dairy research and development, production and brand resources, Shengyuan continues to meet new consumer needs, greatly enhancing consumers' confidence in domestic milk powder and escorting more Chinese babies' healthy growth!
