"Double Eleven", some people are busy "chopping hands", and some are busy bringing goods. In Penglai, a major apple-producing area in Yantai, the "post-95" boy Yu Kai opened up the Penglai Apple market with his e-commerce platform. On the basis of an average daily sales of more than 300,000 jin, he sold nearly nearly 8 million catties, the head of the Apple Store on the "Pinduoduo" platform was firmly seated.
limited spikes led to 690,000 group purchases
40 customer service staff worked around the clock to take the goods to make orders
"Dear friends, our apples are crisp, sweet, and juicy, and there are discounts on orders!", on the 10th, the reporter was in Yantai Shirui E-Commerce Limited The company saw that the anchors showed their products live, more than 20 customer services communicated with customers online, and the crisp keyboard percussion became a symphony of passion. "Since November, we have sold 6.38 million kilograms of apples, and we will work harder to achieve the goal of 8 million kilograms." Yu Kai, the person in charge of the company, told reporters.
is on the "Pinduoduo" platform, the company's flagship store is very popular and hot. To cope with the peak sales season, the company's more than 40 customer service staff work in two shifts day and night, live broadcast non-stop from 8 am to 12 pm. After pre-planning, the company launched a limited spike campaign in October. There are also other discounts for the order, attracting 690,000 netizens to book, and the average daily shipment volume reached 300,000 jin. In October, the company paid more than 2 million yuan in express delivery fees for the postal service and SF Express. At present, in "Pinduoduo", "Shirui Fruit and Vegetable Flagship Store" has ranked among the top two best sellers of Apple stores. Behind the huge sales volume of
is a strong supply chain. In the towns and streets of Daxindian and Xiaomenjia in our district, as well as the surrounding counties and cities of Qixia and Longkou, the company has set up more than 50 acquisition points, cooperated with 7 factories, and only packed more than 200 workers in the workshop. It takes more than a dozen large trucks every day to complete the order for the day.
Let fruit growers not worry about sales
hit the new advantage of Penglai production area
"I can work in many industries, but I have a special affection for agricultural products. Penglai apple quality is leading in Yantai, so we must use the advantage of the production area so that the people will not worry about selling fruit. , To get rich and increase income.” Talking about the original intention of becoming an e-commerce company, Yu Kai said. Yu Kai's father has been selling apples in Fangye for many years. He has domestic and foreign market resources and has become one of the largest apple exporters in Yantai. The company "Fangye Fruits and Vegetables" sent 40,000 tons of apples to Southeast Asia last year alone. After returning from studying abroad, Yu Kai always wanted to try the e-commerce field that his father had no courage to set foot in, hoping to open up a broader market for Penglai Apple. The father of
helped Yu Kai figure out all aspects of apple planting, storage and transportation, packaging, and sales through more than a year of precepts and deeds, so that he has the ability to control the entire apple supply chain. Z2z
In 2019, registered Yantai Shirui E-Commerce Co., Ltd. in Kai; this year, in the face of the impact of the epidemic and the pressure of competition from Apple in Shaanxi and other places, online sales are imperative. At the beginning of the year, he opened two stores in "Pinduoduo" and started his own e-commerce entrepreneurial journey. With the help of the platform's tens of billions of subsidies, flow tilt and other activities, it will give full play to its advantages in the supply chain of high-quality agricultural products. He enhanced competitiveness with "good price and high quality", allowing the public to get access to high-quality Penglai apples at a cheaper price, and promoting consumers to place orders through flash sales and large discounts. In July this year, with the support of the family's high-quality Apple supply chain, Yu Kai's store became Pinduoduo's Apple sales champion in just 22 days. In order to ensure delivery, my father even reduced the volume of shipments to Southeast Asia. This year, Yu Kai expects to sell 100 million jin of apples, accounting for about 5% of Penglai's total apple production.
develops community group buying and diversified and integrated development
is committed to building its own platform
has just started a business, but Yu Kai's footsteps have not stopped. "At present, I am trying to integrate resources, relying on Penglai's high-quality agricultural products and the company's supply chain, and develop community group buying, hoping to create my own e-commerce platform." When it comes to the future, he expressed his plan. Z2z
For local e-commerce companies, he abandons the mentality of small businessmen that "the peers are enemies", and leverages each other's strengths and complements each other's advantages to cooperate in supply, processing, and delivery to jointly expand the online market. "Let Penglai's high-quality fruits and vegetables go to the world, and let domestic and foreign high-quality products reach Penglai directly. We will actively build bridges, reduce intermediate links, and developLai brand will benefit more consumers. "Z2z
(Reported by Dazhong Daily client reporter Cong Chunlong and correspondent Li Zhimin)
