The world's largest 1-inch Sony IMX989 sensor;
Leica's native dual image quality;
The first TSMC 4nm Snapdragon 8+ chip;
equipped with a self-developed chip;
...
This Xiaomi 12S Ultra conference is full of highlights, announced It incorporates a lot of cutting-edge technologies. As the most powerful flagship phone of the year, there is no doubt that its comprehensive configuration is a high-end bucket phone. It is strong in all aspects and has no shortcomings. Compared with Xiaomi 11 Ultra, there is no increase in price when increasing the quantity. The launch price starts at 5,999 yuan, attracting many consumers.
The improvement of Xiaomi 12S Ultra compared to Xiaomi 11 Ultra is very obvious. The next generation really doesn’t know what to do to attract consumers. This also makes friends very worried, because the concept of many brands is to maximize profits, and the improvement is very limited. , slowly harvesting consumers, but Lei Jun is not, it is to be comprehensively improved. If you pay attention to the press conference, you should notice that Lei Jun accidentally revealed that the cost of Sony IMX707 is more than 200 yuan more expensive than IMX766, and IMX989 may be more expensive than IMX707 It’s much more expensive, and the cost may double!
Many netizens "took advantage of the situation" and stole Leica from Huawei . In fact, according to Lei Jun, it was Leica looking for cooperation with and Xiaomi , not Xiaomi looking for Leica. This has a different meaning. It proves that Xiaomi has not added insult to injury, but it is good. Brand cooperation will bring a better experience. The main camera of Xiaomi 12S Ultra is equipped with a 1-inch sensor. The configuration is powerful enough. Coupled with the joint adjustment by Leica, the shooting experience is beyond doubt. The shooting rate is extremely high with just one shot. A photographer said that taking photos with this phone could be used on the cover of a fashion magazine, which shows that he highly praised his photos.
Of course, the main camera is powerful and the improvement is obvious, but the dual-core self-developed by Xiaomi has also attracted much attention from the outside world. The Paper has been established for many years. Xiaomi 12S Ultra has dual cores in one machine, equipped with ThePaper G1 and ThePaper P1. Self-developed chip, I believe everyone is familiar with P1. This chip has also been installed on other Xiaomi mobile phones , but the ThePaper G1 made its debut. It is a "battery management chip" and is the concept of electric vehicle BMS on mobile phones. application.
is equipped with ThePaper G1 chip, which brings three effects to the mobile phone. Firstly, accurately predicts the battery life and charging time. For example, if you usually use your mobile phone, it can give you a very accurate estimate of the battery life of your mobile phone. Many current mobile phones cannot do this. The predicted time is very different from the actual time; the second is to delay the battery life. After each charge and discharge, the battery is lost. How to achieve smaller loss is also an area where mobile phone brands must work hard. The G1 chip can delay The third is to improve the battery life. The Xiaomi Mi 12S Ultra equipped with a 4860mAh battery has a DOU of 1.24 days of battery life.
It is worth mentioning that ThePaper G1 battery management chip has broken the US technical barriers. It is completely self-developed technology by Xiaomi. I hope that more technologies will be broken in the future, because only the core technology is firmly controlled by itself. In your hands, you will not be controlled by others. From to ZTE to Huawei, the past lessons have been too painful. Xiaomi attaches great importance to R&D and invests a lot in R&D every year. Lei Jun also promised to invest 100 billion in R&D expenses in the next five years. With the As Xiaomi grows, I believe this fee will get higher and higher!
Xiaomi 12S Ultra is currently in hot pre-sale. According to the data seen from the self-operated backend of Moudong, the pre-sale data far exceeds that of Xiaomi 12S and Xiaomi 12S Pro. It seems that Lei Jun has become a high-end product this time. In the past, it was sold cheaply. Even better, the more expensive ones are selling better now. I can only say that you are not afraid that users will not be willing to spend, but that your product is not good enough. From the configuration point of view, Xiaomi 12S Ultra starts at a price of 5,999 yuan, which is definitely much more cost-effective than products from competitors. Everyone What do you think?
