, a large number of netizens reported that they had received free order notifications for Ele.me and . The amount of the free order ranged from a dozen yuan to hundreds of yuan. The order amount was directly returned to the platform wallet and can be used to place another order.
Some netizens speculated that they received the official exemption notice due to operational errors; others speculated that this was a platform activity, and consumers who met certain conditions were exempted. As of now, Ele.me has not responded and there is no official announcement of relevant activities.
new Huanghe A reporter asked the official customer service of Ele.me. The customer service said that this event does exist. However, the reporter did not find the corresponding event page. Customer service said that it is recommended to continue to pay attention in the future.
Many netizens said that they placed orders but were not exempted.
This matter has occupied two hot search lists, but there has been no clear official response.
Why is Ele.me “quietly” conducting a free order activity?
Some people in the industry said that this may be a marketing method of Ele.me, just like Alipay The first year of the Spring Festival, it allows a small number of users to become lucky users, which will make the public think that this kind of luck will come in the future. on one's own head, thus causing widespread spread. And with the help of this "luck may come" mentality, it will also promote user consumption.
After all, even if tens of thousands of orders are waived, the cost of Ele.me may only be a few hundred thousand yuan. With such a low cost, it can catch the attention of users, win praise from a large number of users, and attract consumers to order from Ele.me. This news even made it into the hot search on Weibo. It can be said that Ele.me’s marketing this time has achieved the expected results.
New Yellow River Client Reporter: Zheng Chuqiao Editor: Zheng Chuqiao
