A simple understanding is: we use e-commerce platforms and some means to sell our domestic products abroad!
I believe that it is easy for everyone to see soft articles or advertisements like this on the Internet: "You can make millions a year by doing cross-border e-commerce" "XXX does cross-border e-commerce part-time and can earn XXX a month"
I don't know Are you excited?
Regarding this, I must remind you to be careful! Especially newbies!
1. The current situation of cross-border e-commerce
It cannot be denied that cross-border e-commerce is really a machine for making wealth. Those who do well in big sales can make two full-price houses in first-tier cities, let alone one million a year. is allowed!
But doing cross-border e-commerce is not "opening your mouth and waiting for the pie to fall", and there is no such good thing in the world!
So these soft articles only talk about the "curative effect" and ignore the hardships involved! Doing cross-border e-commerce, especially this year’s cross-border e-commerce, is particularly difficult.
If you are a novice and want to do cross-border e-commerce for those cases where you can earn millions a year, then old A reminds you to wake up as soon as possible and don’t have this kind of “get rich overnight” dream, lest you end up being extremely disappointed. !
Why do you say that? After reading this picture, you may be able to understand something.
This is the number of cross-border e-commerce practitioners from 2017 to 2020. Isn’t it scary high? (There are no statistics for the past two years!)
The picture below is an overview of some companies engaged in cross-border e-commerce. The number is also scary!
Looking at these two pictures, are you shocked? With such a large number of people, it is easier said than done to get a piece of the pie? In addition, as national policies support cross-border foreign trade and domestic e-commerce becomes saturated, are you not the only one eyeing cross-border e-commerce? So, are you still dreaming about "pie in the sky"? As long as you have enough perseverance, independent learning ability and pressure resistance, it is not impossible to show your talents on this big stage and become a big seller!
No one can make money beyond what they know, so we must work hard to expand our knowledge. When we encounter problems, we must have enough perseverance and patience to learn. Every step from opening a store to placing an order. No step is by mistake, just take the question that many cross-border sellers are concerned about [How to attract traffic? ], you need to learn too much
2. What is traffic?
Before you want to attract traffic when doing cross-border e-commerce, you must first know what traffic is.
Traffic is actually to attract your target customer traffic to a designated place! Just like we need customers to do business, traffic is crucial for cross-border e-commerce sellers!
If you can do a good job in attracting traffic, it can be said that you will win at the starting line!
3. Where does the traffic come from?
Under normal circumstances, the traffic source can be divided into two parts, one is public domain traffic, and the other is private domain traffic, and private domain traffic is divided into one's own private domain traffic and other people's private domain traffic, that is, other domain traffic. !
Let me explain these traffic sources in detail:
1. My own private domain traffic
It should be said that this is a traffic area that many cross-border sellers tend to ignore. In fact, this traffic area has zero cost and is very accurate. .
Through customers’ repurchases, referrals, etc., we can quickly find precise target groups for our stores or brands, greatly reducing our customer acquisition costs!
We can feel the charm of private domain traffic through a formula:
When a customer enters the store, the customer acquisition cost is one yuan.
(1) After purchasing, the cost is still
(2) After the customer purchases, introduce him Private domain traffic pool, the next time you come back, the customer acquisition cost will be 0
(3) If the customer has a good experience, new customers will be introduced, and the customer acquisition cost will be reduced. As a result, old customers will continue to introduce new customers. Customers, new customers become old customers, old customers introduce new customers, your customer acquisition cost will become lower and lower!
Therefore, when doing cross-border e-commerce, you must manage your own private domain traffic pool, and strive to achieve one-time traffic drainage, N-times of conversions, one transaction, and a lifetime of loyalty.
2. Traffic from other domains
At present, the traffic from other domains is relatively popular among Internet celebrity marketing. The best players in China are Li Jiaqi and the popular "Xouya"
doing cross-border e-commerce. Through this kind of cross-border e-commerce, It is very common to use methods to attract traffic, such as KOL
. In fact, in addition to attracting traffic, you can also plant grass. Even if you don’t place an order at the time, you can still make the customer’s heart itch by planting grass. He may not be able to bear it the next day. After purchasing it, the main purpose is to achieve the publicity effect!
3. Public domain traffic
The current mainstream public domain traffic is mainly distributed in:
Google , Bing and other advertising, SEO optimization, social media, etc.
(1) Advertising
It should be said that this is the main advertising channel that many cross-border e-commerce sellers are familiar with!
Take Google as an example. Google’s overseas user coverage is very wide, and its user base is very large. It can be said that it has penetrated into all aspects of the daily necessities of life of overseas users. In fact, it is quite deep-rooted!
Google advertising is divided into two types, one is agency advertising and the other is independent advertising. Comparing the two, agent placement is relatively easy and simple, while independent placement mainly means that resources are in your own hands and you have a high degree of concentration.
However, the price of search engine advertising is also rising, and many cross-border sellers gradually say: This method of advertising is simply too expensive! Start exploring new traffic channels!
Is cross-border e-commerce traffic easy to do? Is cross-border e-commerce reliable now?
Click to add Lao A on WeChat, communicate and learn, do my best, and teach others how to fish
(2) SEO optimization
This traffic diversion method is not limited to the official website. Many channels across the entire network can be covered with good content. SEO optimization to achieve “screen domination”. This method can be free or paid, but it has a long cycle and slow results! More suitable for long running water!
(3) Social media traffic
Social media traffic is a popular traffic method nowadays, such as Facebook, overseas version of a certain audio TK, etc. This method can achieve multi-account matrix operation and huge traffic!
4. Cross-border sellers must adapt to the change of traffic position
As a cross-border seller, they must adapt to the change of traffic position
In the past, a lot of traffic was based on search, but in fact, the threshold for this traffic method is still quite high. We It should be clear that most people rarely purchase products through search. After the appearance of Du, the previously solidified traffic drainage concept has been changed, and the recommended traffic is deeply rooted in the hearts of the people.
Therefore, as a cross-border seller, you should adapt to this change in traffic diversion methods, so that you can occupy a favorable position. Faced with the opportunity of equal distribution of traffic, everyone is on the same starting line, and the opportunities are also equal!
5. Which platform is better for recommended traffic opportunities?
Here, I recommend you to make the overseas version of a certain music TK
After all, many smart cross-border sellers have already begun to lay out the overseas version of a certain music TK
was launched in 2017 and began to grow rapidly in 2019, once surpassing Facebook and occupying major It tops the app store download rankings and currently has 3 billion users.
However, the overseas version of TK has not been as obviously commercialized as the domestic version of TK. Currently, it has launched the United States, Indonesia TK Shop, the British Little Yellow Car, and Fanno, which will be launched in December 2021, so there is still a lot of time left for us. Generous.
