#Toutiao Creation Challenge#The global economic crisis has indeed hit every place in the world and every company. The mobile phone industry is no exception. As the world's largest smartphone consumer, the domestic market has also been hit by the financial crisis. This has resulte

2025/07/0106:35:35 technology 1859

According to Counterpoint data, in the third quarter of 2022, the total shipment of smartphones in the domestic market was 71.3 million units.

This means shipments fell by 11% year-on-year. Although total smartphone sales have declined, flagship phone sales have increased. Data shows that flagship equipment sales rose by 1.9%. This means that in the third quarter of 2022, flagship phones accounted for 22.4% of total smartphone shipments.

A few years ago, Huawei highly dominated the domestic smartphone market. It is an object that Xiaomi has always wanted to surpass. Huawei is so dominant in the market that no one would have thought other brands would take its place.

However, due to the US sanctions on Huawei, suppliers using US technology have restricted cooperation with Huawei. Gradually, Huawei's shipments and sales have decreased, and gradually it is no longer the top five. But Huawei is still the leader in the field of foldable screen smartphones.

The top five smartphone brands in China in the third quarter of 2022 are Vivo, Honor , OPPO, Apple and Xiaomi.

Yes, there is apple in it. Although Apple has made great efforts on 618 and its sales have been rising, its final shipments did not rank first. However, with the hot sales of iPhone 14 Pro, it may enter the top three in the fourth quarter.

Vivo led the domestic market in the third quarter, and although Vivo's sales fell by more than 20% year-on-year, it still leads the Chinese smartphone market. Vivo's sub-brand IQOO is the dark horse that helps and is the key to Vivo's leading position.

ranked second with Honor, with a total market share of 17.9%. Honor has also been hit by a decline in total shipments. Total sales fell 9.1% year-on-year.

OPPO led Apple with 11.6% market share in the quarter. However, it took the most impact in the top 5. 27.9% of sales were lost in the country.

Due to the sales of the iPhone 14 series in China, Apple's total sales increased by 2.5%. Xiaomi ranked last with

, with a market share of 9%, and sales fell 17.9% year-on-year. Xiaomi’s high-end route formulated in the first half of the year surpassed Apple in China may be the main reason for its sales, and it requires more technology accumulation and accumulation than the high-end market.

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