text | Mubo
"How is the market development of traditional Chinese medicine maternity and infant conditioning brands?"
On the weekend, a good friend of Zhejiang professional nutrition agent sent a message asking, feeling that this is a blue ocean market, but I don't know how to get in.
After discussion and the author's short investigation, it was found that Traditional Chinese medicine maternity and infant conditioning market is still in a potential period, no professional brand has been formed, terminal services are chaotic, "pseudo-professional" is prevalent, So far, this field has not developed systematically.
In the market, some brands have begun to pay attention to the traditional Chinese medicine maternity and infant conditioning section, but they are relatively scattered, and basically only pay attention to individual sections with the same origin of medicine and food, such as symptoms such as indigestion, fire removal, spleen deficiency, etc. They do not have a deep understanding of other symptoms and do not have branded operations.
has many products or raw materials, which are only at the research stage led by famous traditional Chinese medicine experts, and have not yet formed marketization. Some products are only at the stage of OEM self-research and development and production, and there is no investment in brand marketing.
At the same time, some brands began to promote traditional Chinese medicine massage, medicinal baths, etc., and they could not be replicated on a large scale. Products and services were "stand up" and did not be unified.
Traditional medicine is a national treasure and a cultural heritage of my country's medical and health. It has a long history, a wide audience, and a high recognition. Why has it not yet taken shape in the maternity and infant sector?
First, the attributes of traditional Chinese medicine itself require extremely high professionalism. 's professional system is complex and divided into different disciplines. Different factions have completely different ideas for solving problems. If you don't go deep into the industry and study hard in the industry, you will not be able to master the essence.
And, traditional Chinese medicine cannot standardize and quantify. Western medicine can fine-tune the solution into one tablet or one capsule, and it can be replicated. However, the conditioning plan of traditional Chinese medicine is relatively unique. The formulas prescribed by different experts and doctors are completely different, and the dosage is difficult to accurately define, which is overly dependent on the experience and judgment of senior practitioners in the industry.
Second, there are differences in consumers' perceptions of traditional Chinese medicine conditioning. There are relatively two extremes in the understanding of traditional Chinese medicine. Consumers who recognize them will be very acknowledged, but consumers who do not recognize them will be very "sneering". The two camps are invisibly playing games, especially in the 1970s and 1980s. The blind worship of the West and Western medicine has in disguisedly reduced the social status of traditional Chinese medicine. Traditional Chinese medicine is only circulated in small circles and cannot break the circle and benefit the public.
Nowadays, although the awareness of recognition of traditional Chinese medicine is awakening, it is still a small group of people. Only many people who have experienced the first recovery from serious illness have a deep understanding of the beauty of traditional Chinese medicine's conditioning. At least the "uninformed worldly" 90/95 1 mothers are not the absolute mainstream of traditional Chinese medicine consumption for the time being, and they will not take the initiative to contact traditional Chinese medicine for conditioning.
Third, some unprofessional and pseudo-professional Chinese medicine chaos disrupts market order . shakes consumers' trust foundation for traditional Chinese medicine, especially consumers who have been "caught" are very disgusted with traditional Chinese medicine conditioning. These unprofessional practices and products invisibly raise the "trust threshold" of traditional Chinese medicine, making truly professional traditional Chinese medicine conditioning unable to enter the hearts of consumers. Mothers are so cautious about the maternity and baby sector, so they dare not try it easily.
Fourth, Western medicine has a profound impact on new generation mothers, and traditional Chinese medicine is even difficult to "get needles whenever possible". In the maternity and baby sector, mothers are basically completed in obstetrics and gynecology hospitals. From file establishment to pregnancy conditioning, to confinement, and taking babies to vaccinate, contact is all the processes and concepts of Western medicine. No matter how good Chinese medicine is, it can only be a "sense" way to check for omissions and fill in the gaps, and there is no systematic need.
"Everything will turn out to be extreme. There are many brands of Western medicine nutrition products. If you compete, you have to invest a lot of resources. It is better to open up a field of Chinese medicine with high recognition. It should be a blue ocean track." The author, the agent friend, said this.
Do you think traditional Chinese medicine maternity and infant conditioning will be a blue ocean market?
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