There may be many reasons for entrepreneurs’ failure, but many of them are caused by psychological factors. In other words, psychological fear leads to the inevitable result of failure.
1. What are you afraid of when entrepreneurship phobia?
A survey found that 89% of entrepreneurs give up, or give up without encountering substantial difficulties, is that before starting a business, they doubt their actual abilities and before they encounter real difficulties, they virtually create many "existent" obstacles, which are even afraid of being timid and struggling, and are always afraid that once they fail, they will consume energy, financial and material resources, and eventually give up the hope of actively pursuing success. This state is called "entrepreneurship phobia", which can be subdivided into five types:
1, psychological fear
psychological fear, many entrepreneurs feel fear of entrepreneurship, which is due to distrust of themselves. To overcome this psychological fear, entrepreneurs can first start with a familiar industry or business. Secondly, we should actively accumulate personal resources and focus on industries with many friends, good interpersonal relationships and smooth service channels to lay the foundation for career development. In addition, we must learn to minimize unnecessary expenses, convert non-inverted costs into variable costs, and effectively control variable costs.
2. Fear of competition
Fear of competition Every entrepreneurial project has to face competition at all times. Newly established companies are undoubtedly not as good as others in terms of capital, technology, etc., which leads some entrepreneurs to fear of competition. To overcome it, first of all, before entrepreneurs intend to engage in a project, they should investigate the situation of their peers in advance. Secondly, we must understand the construction of competitive advantages, that is, the unique abilities of enterprises in market competition, which requires entrepreneurs to understand and analyze the power comparison and interests of the two parties, and based on this, they can either directly confront or cooperate jointly to form the most reasonable corporate competition strategy.
3. Fear of funds
Fear of funds
Fear of funds is the root cause of "entrepreneurship phobia". However, entrepreneurs should know that problems do not exist because of fear. Faced with shortage of funds, entrepreneurs should focus more on raising funds rather than fear. Once you start to face the problem actively, you don’t have time to be afraid anymore. In short, busyness is a good medicine to cure fear.
4. Ability fear
Ability fear ability fear belongs to a kind of psychological fear, mainly a manifestation of lack of confidence. I don’t have a good understanding of the prospects and don’t know whether I can stand out from the competition. In this case, the solution is that entrepreneurs must be down-to-earth and not fantasize about getting rich overnight, and give themselves a clear positioning.
5. Risk fear
Risk fear To overcome the risk fear in the process of entrepreneurship, you must learn to predict the degree of damage that risks will cause through objective analysis and be clear. Afterwards, measures should be taken to reduce the possibility of risks, such as formulating careful collection measures; strengthening security measures; depositing cash from the day's income into the bank in a timely manner; investigating the surrounding environment, and preventing possible problems, etc.
See an example: A retired power supply designer wants to use his expertise to open a teaching instrument company, but after doing market research, he feels that there are already many teaching instrument companies, and they all do well. Therefore, he was a little "timid" and believed that if he participated in this market, he would be unlikely to succeed. However, the power supply designer also knew that if he could not eliminate the fear of entrepreneurship as soon as possible, he would have to retreat, and he did not want to do so. So, the designer carefully considered his advantages: in engineering design, he has unique innovations and can apply for the utility model product. Moreover, in terms of seizing market opportunities, he has contacts with many schools and is more clear about where to find customers. In this way, the designer regained his confidence and immediately started working. He summoned several old colleagues to start a business with him. He started working from a young age and slowly signed contracts with more schools, gradually opening up the market. It can be seen that in the face of entrepreneurship fear, the way to resolve this retired power designer is to stabilize his psychology, understand the market, and after fully understanding the entrepreneurial system, he will innovate. Finally, it was successful.
2. How to overcome the phobia of entrepreneurship
Many people have thought of quitting their jobs, but they have never realized it. They dare not take the first step or because they have not reached the best time, or because they do not have enough funds, or because they do not have sufficient experience... But the fact is that you dare not quit because you are afraid and you cannot overcome your fear. The main thing is to take the first step, and other problems are excuses.
1. Face fear and dare to try the taste of failure
The best way to overcome fear is to face fear. As long as you choose to start a business, failure will be inevitable. But the benefit of failure is that if you dare to try the taste of failure, you will eventually succeed.
If you want to do one thing, the best way is to act immediately. Don't worry about the results. You can grasp the trajectory of your destiny, but the future is beyond your control. So why worry about these things you cannot control?
2. List the things you are afraid of
0 First of all, you must recognize the things you are afraid of, such as fear of not being able to make a profit, poor capital turnover, insufficient management experience, etc. Don’t be afraid of failure. Failure is an important part of life, and there is a possibility of failure in everything.
3. Gradually break the fear
After summarizing the problems you are afraid of, you need to make the next plan. That is, when you encounter something you fear, what method do you need to deal with it? Who can help me? Is there anyone who can help you overcome the difficulties together?
You must constantly formulate such response plans to prevent problems before they happen, and refine everything you need to do to overcome your fears. In this way, you can have a strict action plan when facing fear.
4. After implementing your plan, you need to pay attention to:
. You have ensured that the plan you have formulated can be implemented well.
You have overcome your fears and are fully prepared to start a business.
What you need to do next is to start your entrepreneurial journey, find product suppliers, and have a conversation with people who can introduce you to the suppliers... Once the first step is completed, you need to start the second and third ones and continue to move forward.
5. Learn to find experience in failure
Failure is inevitable. People have no real meaning. Only by experiencing failure can you understand the meaning of failure. Only after experiencing failure can you have the motivation to keep moving towards your goals, constantly correct the mistakes you make, and make yourself stronger. Try to learn from failures and start fighting back
Also, constantly refine your goals to avoid hits and failures that you cannot bear. Instead, are the small setbacks that make you stronger.
In fact, the gap between ideal and action is very small. All you need is concentration, enthusiasm, and hard work!
