" Influence " is a book published by Renmin University Press in May 2006. The author is "The Godfather of Influence", a famous social psychologist, and a world-renowned authoritative in persuasion and influence research [US] Robert Ciodini .
This book deeply analyzes the logic of influence, exchange, explanation, setting an example, avoidance, threat and other elements from the perspective of practical skills, and improves your ability to influence others in all aspects, thereby achieving greater success.
Influence is the ability to change the thoughts and actions of others in a way that others are willing to accept. Influence is also explained as strategic influence, impression management , ability to perform, persuasiveness of goals, and influence facilitated by cooperation, etc.
In daily life and work, if we can increase our influence, then my work can be carried out more smoothly. So how to increase influence? Next, Xiao Qiangzi will introduce the skills to improve influence introduced in the book "Influence", hoping that it will be helpful to everyone.
Today, I will introduce you to the fourth skill to increase influence - authoritative
authoritative research - Mirragum experiment
Research on people's obedience to authority was first derived from Milgram obedience experiment , also known as Milgren experiment . This experiment shows that the degree and universality of normal people's obedience to authority are far beyond people's imagination.
In fact, under the influence of authority, adults are willing to do almost anything. In many cases, as long as the orthodox authority says it, other things that should have been considered are irrelevant. Give a simple example. When you go to the doctor, the doctor will tell you that you have a light diet, drink more hot water, , and don’t drink alcohol. As for us, most of us will follow doctor's advice, especially the less we know about this disease, the more we listen to the doctor. We won't even care about the scientific explanations in the words "light diet". Doctors are authoritative to us, and we must listen to the doctors. Why is this happening to
? Because in the cognition of adults, obeying the orders of authoritative people can always give us some practical benefits. So we no longer think about it, but "click and play it", and choose to believe in authority without thinking. What is the symbol of authority of
?
research found that even if there is no real authority, and just taking out the symbol of authority can trigger our attitude of obedience.
1. Title
The title is the most difficult and easiest symbol of authority. Normally, to get a real title, years of hard work must be put into place. However, some people have put themselves effortlessly and easily gained automatic obedience from others.
Take the Chen Chunhua incident that was very annoying for a while ago. Chen Chunhua bundled herself with Huawei to market, exaggerated her contribution to Huawei, and finally found that her doctoral degree was actually full of moisture. What is the purpose of Chen Chunhua's marketing? It is to have a title. With a title, more people can believe her, and ignore her talents themselves to seek more benefits.
2. Clothing
If a policeman is wearing casual clothes and asks you to cooperate with the investigation on the street, you will most likely doubt the identity of this person. And if a liar wears police clothes and asks you to cooperate with the investigation, you will probably choose to believe it. This is the authoritative identity brought by clothing.
This reminds me of a video on the Internet before, a child who usually gets along well with his aunt and is very close. As a result, when I went out to play, I met my aunt wearing police clothes on duty, so I cried so much that I didn't play with her. My aunt is still the same aunt. After changing her clothes, she went from cute to terrible.
3. Identity ID
Speaking of which, clothing is also a type of identity ID. Of course, in addition to this identity ID, there are jewelry, bags, cars and so on.
Previous Central Academy of Fine Arts Zou Yaqi pretended to be a celebrity and had sex for 21 days, which is a good reflection. Zou Yaqi's props pretending to be a famous lady were a fake "Hermes" bag and a fake gem ring worth 18 yuan. How to establish authority in
?
In the workplace, power represents authority. But many times, we will find that just having power can no longer support us in establishing authority, and will even arouse strong resistance from many people. So besides authority, what else can enhance our authority?
1. Professional knowledge
In the era of the epidemic, many such typical examples have emerged. For example, Academician Zhong Nanshan and Zhang Wenhong from Shanghai, their authority does not come from their authority, but from their professional knowledge.
2. Trustworthy
If a person has power but no sense of trust. It will also weaken the authority of this person. For example, we often say " painting cake ". It seems that the Painting Cake has increased the enthusiasm of employees for a period of time, but it has greatly weakened the authority of the leader.
For example, in recent years, what experts have been sneering at. It is because the remarks made by many irresponsible people before that weaken everyone's trust in experts and lead to the loss of expert authority. How to prevent
?
If you want to protect yourself from the negative influence of authority influence, you might as well ask yourself two questions: Is the authority a real expert? Is this expert telling the truth ? As long as we remain vigilant, we can effectively avoid being negatively affected by authority.
or above is Xiao Qiangzi's sharing, I hope it will be helpful to everyone.
#Huawei Statement: No relationship with Professor Chen Chunhua# # Central beauty girl pretends to be a celebrity and has sex for 21 days for graduation#
