Hello everyone, this is Jibai brand control. Maintaining market order and stability of market prices should be the responsibility of every merchant, but some illegal merchants still try to gain their own benefits through low prices and random prices, and brands can only protect their rights through price control. So, can online general distribution control prices? Is it okay to use trademarks for network price control?
1. Can the online general distribution control the price
Can the online general distribution control the price
? Dealer control only requires applying for intellectual property authorization with the brand to control prices normally. By controlling prices, we can protect the brand price system and protect the brand's reasonable profits from other channels, which are conducive to the offline investment agency of the brand. Low prices may cause the market to have a false prosperity in the short term, but if the low price is not handled over time, dealers will turn to competitors because they are not profitable, triggering a chain reaction and causing huge losses to the brand.
2. Can the trademark be used for network price control
Network price control can be entered through the platform intellectual property portal to complain to the other party intellectual property infringement or complain to be a counterfeit product. There are three channels for intellectual property complaints:
1. Copyright complaints: Any pictures that steal the company's official website, flagship store, and offline promotional brochures will be filed with copyright complaints. If the complaint is successful, the store will be deducted 2 points, the product link will be deleted, and the transaction will be cleared.
2. Trademark Complaints: If the company's trademark LOGO is highlighted in the main image or details page of the baby, the complaint will be made directly in the name of infringement of intellectual property rights. Generally, the store will be deducted for successful complaints. The product link will be deleted, and the transaction will be cleared.
Fake purchase appraisal: It is mainly aimed at fake stores, purchase the corresponding products, and then issue a fake appraisal report to make a complaint. The handling result is that the store will be deducted for more than 12 points, the store will be closed for 15 days, the link will be deleted, and the transaction will be cleared.
Therefore, network price control can be used to complain using trademarks.
3. How to deal with price control
1. Assist the brand and use its own company resources to make unreasonable stores adjust prices;
2. For stores that do not cooperate, use professional complaint procedures to force delete their low-priced products and punish them;
3. Through the supervision software developed by the company, find out the source of the product channels, find out which agent the source of the low-priced products comes from, and cooperate with the brand to adjust prices;
4. Advantages of third-party price control companies: short processing cycle, obvious effect, low cost, save time and effort.
4. What are the benefits of brand price control
1. Enhance the traffic of formal network authorized dealers and promote sales;
2. Crack down on random price rush and stabilize online market prices;
3. Distinguish offline and reduce the impact of online on offline;
4. Most of the online and random price merchants come from offline, and control them from the source;
5. Take into account both online and offline, and increase Strengthen dealer loyalty and achieve common development;
6. In the short term, crack down on a large number of shops with obvious fake selling low-priced and random prices;
7. Enhance dealers' trust in brand online sales and play a better role in the investment promotion in the coming year;
8. Convenient brand owners to establish a more complete price system and distribution system;
9. Directly restore the brand image and improve brand integrity and credibility.
