Recently, the video of Xie Wei, director of the Culture and Tourism Bureau of Suizhou City, Hubei Province, endorsing the of the Millennium Ginkgo Valley Scenic Area in Hubei Province, wearing white clothes and fluttering ancient costumes, became popular. However, many netizens also said that the style was inappropriate, and even complained that "if you don't have a good look, you don't have to force it." Such sarcasm like
actually means a bit idealistic. Did all the ancient knights have jade-faced brothers? Please, you have watched too many martial arts movies and TV series.
To be honest, after watching this video of the director, I got goose bumps all over my body, and I felt like I couldn't bear to watch it. This is not the same concept as the imagined "work", which is just the content that "fans" play casually. But because of this, I personally especially appreciate Director Xie's courage. After all, this is his true character.
Director Xie said in response to the media that he was very nervous after the unexpected popularity. "We need topics and promote our hometown. As long as we can make netizens feel interesting, even if I am ugly and funny, you can know that Suizhou has so many beautiful scenery."
In other words, he himself knows how good this "work" is. But to promote his hometown, he can make some sacrifice. I think it’s an inevitable price to be criticized by others. Since
is an endorsement product, the key is to look at the effect. If a person is "immortal", what is the value of the filming?
And we see that Director Xie’s “earthy video” has attracted great attention, and the popularity of Suizhou and Millennium Ginkgo Valley Scenic Areas has increased a lot overnight. In this way, Director Xie’s endorsement product can at least be considered good.
Some people may say that it is better to have both beautiful people and good results? That would be a bit difficult. Even professional actors dare not boast about this.
Of course, in recent years, there have been many examples of directors of cultural and tourism "implementing their improvisation". He Jiaolong, deputy director of the Yili Cultural and Tourism Bureau of Xinjiang, rode a horse to promote tourism, and helped farmers live streaming and bring goods. After Liu Hong, director of the Culture, Radio, Television and Tourism Bureau of Ganzi Prefecture, Sichuan, became famous for his handsomeness, he also staged a "smiling, proud and arrogant gangster," so that netizens compared him who is more handsome than Ding Zhen .
should admit that in the same "channel", those with high appearance must have the advantage. However, when we look at such endorsement products, we must comprehensively analyze and judge from multiple aspects such as intention, interest, and effect. We must not just focus on "appearance", otherwise we will fall into the "appearance trap".
Generally speaking, the "ancient style" displayed by Director Xie in front of the world cannot be considered an excellent product, but it can be considered a sincere product. The most valuable thing about this endorsement is that an official dares to try new things, even if he "makes a bad name". Whether it is to gain popularity for the local area or to learn to "walking" on the Internet and talk to netizens, Jie Wei's experience is meaningful. If you don’t do things, maybe no one will talk about you, but if you do things, you will definitely have various voices, which is normal. Accepting external judgment is itself a part of the cadre's performance of duties. If you don’t even dare to “try out” in order to avoid being “criticized”, then you will give up because of the choke. On this issue, Xie Wei's performance is gratifying.
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