A sudden idea to do business
Spring and Autumn at the end of the year, Fan Li helped Yue Wang Goujian destroy Wu Guo and succeeded and achieved success. But he knew that the King of Yue could only share hardships and difficulties, not wealth and honor, so he took advantage of the celebration banquet of King of Yue. He took the opportunity to escape from the King of Yue with Xi Shi.
At this time, someone informed the King of Yue. The King of Yue did not believe it and said, "If Doctor Fan wants to leave Yue, he will have to carry gold, silver and jewelry. Now they are penniless, with only a small boat, leaving empty-handed, and should not leave."
Fan Li understood that it won't take long to know that he would run away and would definitely send someone to pursue him. So after taking a boat out of the north gate, he deliberately circled around and turned to the southeast, rowing the boat, and reaching Ningbo City near the sea. Ningbo City has mountains and seas, and there is also a large fishing port. Xi Shi saw the waves around the sea, but the sea surface is vast and the waves are quiet. She originally liked tranquility, and couldn't help but exclaim: "What a quiet sea!"
Fan Li saw that Xi Shi also liked the beautiful scenery here, so he gathered thatched houses by the sea and lived there. In order not to let others know their identity, he gave himself a strange name: 典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典典� Qiyizipi refers to a wine bag made of horse skin. Fan Li means that he is a drunkard who only knows how to drink to cover up his original identity. After that, Fan Li dried salt and fished, and read " Sun Tzu's Art of War " in his spare time. Xi Shi spinned yarn and weaved cloth, cooked vegetables and handled housework, and lived a comfortable life.
Folk legend, Fan Li was born to be a big business person, and doing business is his nature. He can come up with some business ideas out of thin air, that is, he can accurately grasp the business opportunities that others cannot imagine. At this time, Fan Li wanted to do one or two big businesses, what could he do?
On this day, Fan Li strolled by the beach and saw a large number of old ships on the beach, with a total of three or four hundred. When he inquired, he learned that it was Teng Yuxian, the owner of the Hengyang Fishing Shore, who piled up here. Fan Li saw that there were many ships that could be used as long as they were renovated. He couldn't help but have an idea and decided to go in three steps to do a big business.
purchase broken boats for rent
There are two large fishing boats in this place in Ningcheng. In addition to Hengyang Fishing Shopping, there is also a Changhai Fishing Shopping Shopping. Fan Li knew that Changhai Fishing Tour needed a large number of fishing boats, so he started the first step and immediately visited the boss of Changhai Fishing Tour Mu Gongjin and sold the fishing boats to Boss Mu.
Boss Mu was in need of a batch of fishing boats. When he saw someone coming to sell, he was very happy and said, "I need it, I need it!"
Fan Li said, "I have a hundred fishing boats, but it is not for sale, but for rent."
Boss Mu thought to himself: There is a season for fishing. The more fishing boats you need in the fishing season, the better, but after the fishing season, the fishing boat will be idle and needs maintenance, which is very troublesome. Now there are ready-made ships for rent, which is the best, so I even said, "Rent me, rent them!"
Fan Li said, "But you have to wait until three months to rent them to you."
Boss Mu thought that the peak fishing season will take exactly three months to rent them to me after three months, isn't that right! He nodded repeatedly and said, "Yes, yes!"
Fan Li signed a contract with Boss Mu, stating that three months later, Fan Li rented 100 fishing boats to Changhai Fishing Station, each of which was rented 30 taels of silver per month, and the lease period was 20 months, totaling 60,000 taels of silver.
Xi Shi knew that Fan Li had no boat, so where did he come from a hundred fishing boats for rent? Then he asked Fan Li. Fan Li smiled and said, "You can pick out a hundred old ships by the sea."
Xi Shi then realized that Fan Li had a crush on the hundreds of old ships on the beach, but these ships were abandoned by Hengyang Fishing Train before they were scrapped. How could they rent them to others? If they were to repair them, they would not have any money in their hands!
Fan Li was confident and started the second step again. He came to Hengyang Fishing Shop and found his boss Teng Yuxian, explained his purpose, and said he wanted to buy him a hundred old boats.
The batch of old ships piled by Boss Teng on the beach were originally replaced by collapsed. There were not many boards of , and it was not too much to dismantle the iron nails. I saw someone coming to buy them. I thought that these old ships were originally useless. They were piled on the beach, with sun and night dew, and then they would be moldy after a while. They would sell as much as the silver they could!
Fan Li told Boss Teng that he only chose one hundred of these old ships, and he paid thirty taels of silver for each ship. If he agreed, he would sign a contract with him.
Boss Teng could not have thought that this batch of used ships could be exchanged for 3,000 taels of silver. He was very happy and sold them at the price of 30 taels of silver for each ship, totaling 3,000 taels of silver. He signed a contract with Fan Li and stated that the bank will be delivered in three days to select the ship.
But when Fan Li and Xi Shi left Kuaiji , they didn't bring anything. Seeing that Fan Li and Boss Teng signed a contract, Xi Shi said worriedly: "My husband, these hundred old ships are 3,000 taels of silver, and there is also a silver for repair. Where does this silver come from?"
Fan Li smiled and said, "Madam, don't worry, you have your own money for your husband!"
Xi Shi said, "My husband, I think we ran away empty-handed to hide from King Yue, and there was nothing!"
Fan Li smiled and said, "I can borrow from silver number . Do you know which is the largest silver number in Ningbo City. Home? "
Xi Shi said: "No matter how big the silver number in Ningbo City is, if you have no relatives and no reason to do so, how could he lend you money for no reason?"
Fan Li smiled again: "Madam, don't worry, I've been asking for information. The largest silver number in Ningbo City is Baosheng Building in the city center, and let me borrow a loan."
cleverly borrow money with external force
So Fan Li began the third step. He gently waved his feather fan, walked to the city, and entered the Baosheng Building, the largest silver number in Ningbo City.
Fan Li has not been in Ningbo City for a long time, and Sheng Sanxian, the boss of Baosheng Building, did not know him, but when he saw the visitor Danfeng eyes , lying silkworm eyebrows, three long beards, elegant appearance and extraordinary demeanor, he asked, "Welcome to the small account, may I ask the guest official's name!"
Fan Li replied, "I am Xia Yi Zipi, originally from Chu. I have just arrived in Baodi, so I come to visit Baodi." When Boss Sheng heard that it was a strange name, he didn't know his origin, nor did he know the purpose of his arrival at the Yin Building, so he dared not say more, so he asked, "I don't know what business is the guest official?"
Fan Li was straightforward and said, "I want to do a business next time. Due to lack of funds, Telaibao borrowed a bank."
"Wrong silver? I wonder how much the guest wants to borrow?"
Fan Li shook his feather and said, "Five thousand taels."
Boss Sheng was shocked when he heard this. He thought that a stranger who had just come to Ningbo City would borrow 5,000 taels of silver. This is not a small amount. Although this guest was majestic, he was a stranger after all, so he asked, "I wonder what mortgage the guest should take?"
Fan Li spread his hands and said, "I am in Ningcheng when I first arrived in Ningcheng, and I am penniless. This is my first business, so there is nothing to be mortgaged."
Boss Sheng asked again, "I wonder if the guest official has an acquaintance in Ningcheng, guaranteed ?"
Fan Li shook his head and said, "I have come to Ningcheng again, and I have no relatives or friends."
Boss Sheng said, "The guest official has no relatives or friends in Ningcheng, and is also poor and has no mortgage at all. How dare I lend you this huge sum of money."
Fan Li said: "In this way, I am about to do a boat rental business with Boss Mu of Changhai Fishing Bank. I can ask Boss Mu to repay the loan for me. I will start paying it back three months later, and paying 300 taels of silver a month for twenty months. How about it?"
Boss Sheng heard that it was the largest fishing president in Ningbo City, Haiyu Shopping Bank, and thought it should be reliable, so he said: "As long as Boss Mu of Changhai Fishing Bank comes forward, of course, it can, but Boss Mu has to sign the contract with my account."
Because Boss Mu has signed a contract to rent a hundred boats with Fan Li, of course he agreed to sign a contract with Boss Sheng.Therefore, the three parties signed a contract according to the bank rules: Changhai Fishery Bank will pay back 300 taels of silver in Baoshenglou every month, for a period of twenty months, and pay off all the money and profits.
So Fan Li and two fishing banks and one bank account signed a contract.
Baosheng Building Silver No. 5,000 taels of silver were delivered to Fan Li according to the contract, and Fan Li paid the 3,000 taels of silver to Teng Yuxian, the boss of Hengyang Fishery, as the money for purchasing the old ship. Fan Li immediately purchased materials for the rest of the 2,000 taels of silver and invited craftsmen to repair the old ship. In less than three months, one hundred old ships were repaired and rented them to Changhai Fishing Shop according to the contract signed.
Three months later, the Changhai Fishing Bank boss Mu will deliver the monthly principal and profit of 300 taels of silver in Baosheng Building according to the contract, with a period of 20 months. The monthly bank rent of 100 fishing boats is 300 taels. Except for the Baosheng Building silver in Baosheng Building, the remaining monthly rental of 2700 taels will be collected directly from the Changhai Fishing Bank boss Mu.
become a wealthy
Xi Shi saw Fan Li step by step three steps, one after another, and smoothly, doing business is like flowing, and I can't help but admire it very much. Fan Li smiled and said to Xi Shi: "The role of "The Art of War" is not only used in wars, but also applicable to business!"
Fan Li made a big fuss and soon became a local rich man. He built bridges and paved roads, helped the poor, and did a lot of good deeds for the people. The people praised Fan Li and said: Ningcheng has produced a business genius - Qiyizipi. This matter spread quickly, and of course it also reached the ears of King Goujian of Yue. The King of Yue guessed that the turtle must be Fan Li, so he sent someone to Ningbo City to find it. However, at this time Fan Li had already dispersed all his family's wealth. He entrusted a local gentleman to run a school and built a school, saying, "Money is used to benefit the people, and it is money!" He took Xi Shi away from Ningbo City, and disappeared.
Fan Li makes full use of Sun Wu's "The Art of War": attach importance to information, judge the situation, be flexible and flexible, be good at cooperation, and finally win by surprise. Using the strategy of "borrowing chickens and laying eggs", he achieved "responsibility is the result of the minister, and managing a family can bring wealth." For thousands of years, he has been respected as the "Sage of Shang" and "God of Wealth".
Source | Shanhaijing Magazine
