YONEX Yonex
The most famous and strongest established badminton company in the past ten years, before Li Ning and Shengli Company were born in Sudirman. It has been firmly in control of the four major Asian powers China, Malaysia, Indonesia, South Korea and its own Japan, Denmark and most of the international badminton teams and athletes. Although its products have a lot of added value due to the huge brand value, many golfers highly respect its authority and product performance. In terms of quality and technology, no one can match. Although the product is expensive, it is definitely a valuable weapon!
The history of YONEX badminton racket changes is the history of racket technology development based on wood, carbon, and titanium and continuous breakthroughs. It is also the history of YONEX's continuous challenge to new materials. YONEX Japan, established in 1946, is a world leader in the field of badminton equipment. As a technology-based company, YONEX always focuses on the research and development of new materials and new designs, and constantly explores new ways to improve the quality of the game. As early as the heyday of wooden badminton rackets, YONEX has already begun to actively research and develop new materials and new technologies, and continue to contribute to the development of badminton! Since 1973, the "YY" logo of the YONEX blue-green combination began to be used and gradually became a well-known symbol on the badminton court. Now more than 80% of professional badminton players in the world choose to use YONEX products.
After Li Ning seized the national team's endorsement, it directly led to a significant decline in YONEX's exposure rate, but the equipment ultimately relied on quality and technology. Yonex still maintains strong innovation capabilities and excellent quality, and other brands have never been able to surpass it! The power of YONEX is still strong!
LINING Li Ning
Li Ning is the most recognized and well-known sports brand in China.Now it has fully entered the field of badminton and has accumulated enough capital to participate in any new market competition. For the Guangzhou Sudirman Cup, Li Ning made a heavy strike. After successively acquiring two big table tennis manufacturers, DHS and Kasheng, after occupying most of the venue billboards of Shanghai Masters After a long time of tolerance and accumulation, he finally promoted the brand to the badminton market, and it was extremely high-profile: sponsoring the most powerful and demanding Chinese national team. According to the head coach of the Chinese badminton team Li Yongbo , Li Ning had the intention of sponsoring Guoyu as early as seven or eight years ago. Due to many issues such as technology and capital accumulation, it was impossible to negotiate. Now that Li Ning is making a comeback, TV commercials and online publicity are all over the place, which undoubtedly has a great impact among viewers and consumers.
Li Ning's effort needless to say, but as the game progresses, problems have also been exposed: the degree of adhesion of the clothes is compared with the comfort level promoted by the advertisement at the beginning. bad impression. The high-profile attitude and unsatisfactory products give Li Ning the feeling of being superior and inferior. Take the pricing on Taobao as an example: Yonex’s highest-end rackets such as AT and NS series are priced at around 1,100 yuan, and the victory’s highest-end racket is no more than 800 yuan, and Li Ning’s Fenglin Volcano series rackets are all sold at They are sold at a price ranging from 1680 to 1980 yuan, and they are not sold at discounts or reduced prices in online sales channels. Most consumers take a wait-and-see attitude toward this. There is also the badminton sportswear mentioned above. The winning new Korean team uniform is priced at less than 200 yuan, Yonex’s sportswear is generally around 400 yuan, and Li Ning’s price is actually 799. This price does exceed the average consumer. Endurance.
In short, Li Ning must distinguish clearly the difference between "occupying the market" and "sweeping the market." The attitude should not be too radical. It is the right way to lead consumers with strength and a correct attitude, rather than imperfect products and a dominant posture.
But until now, only Li Ning clothing feels good, and the others are not cost-effective.Especially the racket
VICTOR Victory/Victor
Victory (VICTOR) is a famous badminton brand that was founded in Taiwan in 1968 and established a production base in Nanjing in Mainland China in 1992. It has the aforementioned, recently signed South Korean national team, some members of the Thai national team, famous players Chen Hong , Zhong Tengfu Li Wanhua, and some veterans of various countries who have recently retired from the national team, and so on. The products are extremely competitive in the mid-to-high end, and Super Wave and Bright Sword are its recent flagship products.
During Sudirman, unlike Li Ning's fanfare, Victory sponsored the South Korean team in a low-key manner, and the South Korean team's performance did not disappoint. Even though they lost to the Chinese team in the finals, the overall brand performance was admired.
Recently, the momentum for victory has been very fierce. Of course, the Koreans are also more upbeat!
Kason Kason
Kason has been mentioned earlier, it has been acquired by Li Ning, and it is said that about 150 million yuan has been acquired by Li Ning. Taking over, the National Youth Team and some unfamiliar players in Europe are their main sponsors, and the brand has a good reputation in the amateur circle. There are a group of young fans.
KAWASAKI Kawasaki
Kawasaki brand, originated in Japan, once status above YONEX, now Kawasaki is actually in control of Shenzhen.
Shenzhen Kawasaki Sports Goods Co., Ltd. was established in 2002,It is the general agent of the world-renowned sports brand Kawasaki in the Asia-Pacific region, responsible for the sales, production and after-sales service of the Kawasaki series of badminton rackets, sneakers, clothing and other products in the Asia-Pacific region. By 2009, the company has formed a total of more than 2,000 sales outlets covering all provinces and cities across the country and the Asia-Pacific region.
Kawasaki has first-class R&D personnel for net feather sports equipment and professional automated production equipment, and has established a systematic and professional production process to independently develop and produce various net feather sports equipment.
SOTX
SOTX is a well-known racket brand. It has been quiet recently, but it has the momentum to regain temperature. Falling down on clothing inventory, leading to a break in the amount of funds. In 2010, the slogan of "Second Entrepreneurship" was launched at the 2010 Sports Expo. Nowadays, there are various types of products, and there is a huge room for selection. Famous generals such as Wang Chen once spoke for Suopai.
KUMPOO Xunfeng
Xunfeng began to enter everyone's field of vision in 2009! The speed of becoming popular is fast!
In June 2000, Yuji Omori, founders of the Kaorufeng brand, and Mr. Satomori met historically. They both saw the bright prospects for the development of the badminton market and coincided with each other. So the idea of a company that manages professional badminton products immediately entered a brilliant brewing storm.
In May 2001, in Japan, where flowers are in full bloom, the warm spring breeze in the suburbs made these two entrepreneurial envoys who are planning the company’s great future feel warm and comfortable. From this. The Japanese pronunciation of Xunfeng is: Kunpu, and the English spelling is: K-U-M-P-O-O. So far, the brand of Xunfeng is born!
In June 2001, after a whole year of market research and preparation, Japan Co., Ltd.: Kaorufeng was formally established.
until now,The Kaoru professional badminton brand owned by Kaoru Japan Co., Ltd. has a sales history of 10 years. With its unique capabilities and brand management philosophy in many areas such as product quality, development, service, sales network and brand promotion, Favored by many Japanese consumers. At present, "Xunfeng" has become the second largest brand of professional badminton in Japan.
GOSEN GOSEN
GOSEN is another outstanding badminton brand in Japan. Once a sponsor of the Malaysian national team, now the biggest name under it is Thailand's men's singles Vinsa. Its ROOTS technology has been strong and is a unique T-head connection technology. The ROOTS series is also the flagship product of GOSEN. Gaoshen is currently the best feather line, and it is said that he was or is currently making feather line for YONEX. It's the only brand that can compete with YONEX in the feather line market!
BONNY Wave
Wave Sports Co., Ltd. ( Bonny Sports) was established in 1982, is a professional manufacturer of carbon fiber rackets (tennis rackets, squash rackets) ), Badminton rackets, golf club heads, bicycle racks, skateboards, table tennis rackets, hockey sticks, ski poles, baseball bats and other sports equipment from Taiwan. Zengying sportswear, net feather sports shoes, travel bags and other sports products. The company entered the mainland in 1992. The factory is located in Shenzhen. In the past ten years, the scale of production has been expanding. At present, there are more than 1,200 employees and a plant area of more than 10,000 square meters.
Boli Company has been manufacturing carbon fiber nets and badminton rackets for more than 20 years. It has its own unique craftsmanship in the development of carbon fiber products. It has competed with Prince, YONEX, Dunlop, Carlton, Pro Kennex and many other world The brand has a good production and processing cooperation relationship,Product quality ranks first in the industry. While cooperating with big brand companies, our company has concentrated on researching and developing its own brand-Bonny, and has developed many patented products, including T-BAR racket, zero-vibration racket, snake-shaped Diao hand racket, Wei Reed rackets, diagonal string rackets, soft front badminton rackets, adjustable badminton rackets and many other new patents, and many 100% carbon fiber rackets with novel designs and unique shapes. At present, the BONNY brand is actively expanding in the Asian market, with distribution locations in China, Taiwan, Vietnam, Japan, Malaysia, South Korea, and Russia.
MIZUNO MIZUNO
MIZUNO ( MIZUNO) was founded by Mizuno Japan in 1906 and has become the world's leading sports goods company after nearly a century of continuous efforts. Manufacturers, with a complete range of products, covering almost all major sports.
MIZUNO always takes the quality control of excellence as the foundation of its products, and strives to serve all kinds of sports, develops products based on extensive scientific research, and combines technology with human sensibility. Make sports life more enjoyable and exciting, and show its perfect quality.
Shanghai Sanjun Sporting Goods Co., Ltd., as the authorized distributor of Mizuno badminton products in China (excluding Hong Kong, Macao and Taiwan) for the first time, was formally established in October 2007. It was established by Zhang Junming, who has many years of experience in the badminton industry, Sun Jun_span, who has won many world-class Opens and Championship singles champions, and was ranked No. 1 in the world, and Liu Jianjunsan, who won many world-class Opens and Mixed Doubles championships and was ranked No. 2 in the mixed doubles world. People formed together. "Sanjun Sports" also originated from the homophonic "jun" in the names of the three.
RSL Yashilong
Yashilong (RSL) is well-known for its quality,Established in 1928, it is one of the badminton brands with the longest history in the UK and the deepest qualifications in the world. Asian Lion Dragon is best known for his ball. The Asian Lion Dragon ball can not meet the market demand with the victory of badminton, and gradually become a big badminton brand!
ALPHA Alpha
As one of the first brands to enter the Chinese net feather market, Alpha has always insisted on providing high-quality net feather products for the Chinese net feather products market. The excellent quality and perfect after-sales service of Alpha products have been recognized by the market and consumers. Whether rackets, sneakers, clothing or stringing machines, Alpha has always carried forward the spirit of excellence, providing consumers with excellent products with high cost performance. From sponsoring the Liaoning Youth Team to naming competitions of various sizes, and recently providing stringing services for the Shandong National Games, Alpha is fully committed to building the world's top professional net badminton sports brand.
Different people have different needs. The Alpha brand subdivides the product structure and develops different products for different people, so as to truly meet the basic needs of customers. From rackets to ball strings, from stringing machines to net badminton accessories, Alpha's comprehensive product line is suitable for the sports needs of all kinds of people. Excellent quality is not only the whole of Alpha brand products. Higher cost performance and better product experience are the ultimate goals of Alpha brand building.
Alpha brand insists on providing super cost-effective products for the majority of net badminton fans for 25 years, bringing them more choices and experiences. Now, please enjoy the sports fun brought by Alpha brand products.
KENNEX Kennes
Kennes was established in 1978. It is one of the world's three leading brands to commercialize carbon fiber for the first time in the world to apply carbon fiber to tennis rackets and badminton rackets. In 1994, it was sold to 66 countries around the world, and its annual turnover reached 100 million US dollars.Holds 85 world patents for carbon fiber production technology and 936 global registered trademarks. It has long-term sponsored the China National Badminton Youth Team and the badminton teams of Fujian, Zhejiang, Hunan, Jiangsu and other provinces. It is also one of the main sponsor brands for the 11th Beijing Asian Games. .
FLEX Fres
Flex is a British brand and a sponsored brand of the Guangdong Provincial Team. Its products have their own ideas and compete with other small brands to imitate the big ones. Under the trend of manufacturers, Freys put a lot of thoughts on product personalization. Some new technologies and painting techniques have become the reason for attracting consumers, such as the double-sided shooting series and the constellation shooting series.
British Fleisch Group was founded in 1982. It is a group company integrating R&D, production and trade. The British Fleisch Group is a member of the Equipment Department of China Badminton Association, China Badminton Association recommended company . The headquarter of the group is located in Hong Kong, the financial center of Asia. The products are exported to many countries including the United States, Canada, South Korea, Singapore, Thailand, Malaysia, Indonesia, Vietnam and so on.
KIMONI
Kimoni is a famous Japanese racket brand. Compared with the promotion of rackets, the excellent quality and good reputation of its hand gel are more prominent. The quality and cost-effectiveness of the electroplating shots are good. The badminton star Lin Jiancheng once spoke for him.
ADIBO Aidibao
Aidibao, there is a Taiwanese slang "Ediber, ber not sua", which means constant appreciation and praise, He Mao, the founder of Eddybao Mr. He Yifan, general manager of Sporting Goods Trading Co., Ltd., derived the Eddiebao brand from this sentence.The original intention is to hope that Aidibao products will continue to be recognized and appreciated by users. I have been insisting on doing it, but I haven't seen any improvement.
WILSON Wilson
Wilson tennis is a big brand, and now it manages all sports products, and badminton is also involved. In fact, all products are very good, but the promotion is not strong, and it is too elegant Things are not suitable for the Chinese market. Not Chinese enough!
CHAOPAI super card
super card, the well-known "Huang Chao" in the industry comes from him, and it is also the favorite ball of many coaches because it is relatively extremely resistant and suitable for practice.
Xingjiachang Sporting Goods (Shenzhen) Co., Ltd. is located in the forefront of China's economic development—Shenzhen Special Economic Zone. It is a Hong Kong-funded enterprise that specializes in badminton production and has independent export rights.
RAGLE Eagle Brand
Guangzhou Yinghuang Sporting Goods Co., Ltd. was established in 1996 and has more than 10 years of development history. It is a company integrating R&D, design, manufacturing and sales. An integrated professional brand supplier of net badminton sports equipment and peripheral products. The company is committed to becoming a leader in the sports shoes, clothing and badminton equipment industry, adhering to the company tenet of "allowing consumers to enjoy professional services in sports and leisure". To send net feather products that perfectly combine dynamic and fashion to consumers of global net feather sporting goods.
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