At 8 pm on October 20, the pre-sale of JD 11.11 was officially launched, taking the lead in starting the Double 11 event. On October 28, JD.com officially stated that pre-sale good products have doubled. JD.com 11.11 has stimulated consumer enthusiasm, and buying some "good goods" and "high-end goods" has become the pursuit of a large number of consumers. Among them, the sales volume of folding screen mobile phone category increased by more than 300% year-on-year, and was loved by many consumers.
official data shows that between 20:00 on October 20, 2022 and 24:00 on October 27, 2022, the sales volume of folding screen mobile phone category increased by more than 300% year-on-year, and the pre-sale order volume of Honor Bracelet 6, which sold only 99 yuan, increased by more than 23 times year-on-year; the number of users who purchased new mobile phones through trade-in increased by more than 300% year-on-year.
JD Double 11 pre-sale folding screen mobile phone category sales increased by more than 300% year-on-year
Not only that, but other aspects have also ushered in significant growth. The number of orders for home appliances "buy multiple pieces" users increased by more than 60% year-on-year; Xiuwen Kiwi landmark industrial belt pre-sale period transaction volume increased by 298% year-on-year; 1,000 Armani watches were sold out within 5 minutes after being launched, and the pre-sale order amount of basketball shoes reached 43 times the same period last year.
In addition, many merchants have achieved upgrades and leaps on JD 11.11. The traffic of more than 3,000 small and medium-sized merchants on the computer and digital open platform increased by more than 100% year-on-year; on the 24th, merchants from JD.com's new department store industry belt ushered in a concentrated explosion, with overall sales growth of more than 210%.
