's annual "Double Eleven" promotion activities have begun one after another. E-commerce platforms and merchants have competed to launch preferential promotions, and consumers' shopping enthusiasm is rising and consumer demand continues to be released. Here, the Municipal Consumer Protection Committee reminds operators to truly assume the main responsibility of the business and attach importance to the protection of consumer rights of .
First, the promotion rules are simplified and explicit.
Operators should clearly inform consumers of the promotion rules and activities in advance, and especially clearly remind them of the terms involving major matters in consumer rights. E-commerce platforms and merchants should connect with promotional rules. The design of promotional rules should be concise and easy to understand, and do not play "word games" and "promotion routines" to protect consumers' right to choose and the right to know.
The second is to discount discounts and discounts.
e-commerce platform should work with merchants to sort out the preferential prices of the same products in the previous promotional activities, and truthfully mark the discount situation to ensure that the promotional slogans played on "Double Eleven" are worthy of their reputation. At the same time, it is recommended that operators clearly mark the discount strength of the product and the actual price they receive so that consumers can understand consumption and enjoy the benefits.
Third, strictly control and ensure quality.
Operators must strictly control the quality of goods to ensure that the quality of goods meets relevant national requirements, especially pay attention to food and ensure the safety of consumers' tongues. At present, "live streaming and goods" are highly sought after. Online live streaming marketing platforms must also implement their main responsibilities, strictly review and verify the identity information of live streaming room operators and live streaming marketers, strengthen standardized constraints on them, and strengthen information security management of links, QR codes and other jump services in the live streaming room, and increase consumer rights protection efforts.
Fourth, truthfully promote honest management.
operators should provide consumers with real, comprehensive and accurate product and service information , and do not make false or misleading publicity. For the promised "delivery time", "price guarantee mechanism", "gift benefits", etc., operators must fulfill their contracts with integrity and fulfill their promises, and do not engage in "brushing orders and speculating on credits", "internal winnings" and other behaviors.
Fifth, do a good job in planning optimization services.
, in combination with business conditions and promotional goals, e-commerce platforms should formulate plans in advance, strengthen technical support, coordinate the merchants to allocate manpower and prepare enough goods to deal with the peak shopping period of "Double Eleven", and jointly ensure that all links of consultation, sales, payment, delivery, and after-sales service are carried out in an orderly manner, and do a good job in consumer consultation and complaint handling to improve consumer shopping satisfaction.
6 is to protect personal information security .
Operators should attach great importance to the protection of consumer personal information. The processing of personal information should follow the principles of legality, legitimacy, necessity and integrity, and take technical measures to ensure information security and strictly prevent consumer personal information from being leaked and abused. If an operator pushes commercial information to consumers, he or she should obtain the consent of the consumer and shall not use the personal information she has to deal with consumers in unreasonable differential treatment in terms of transaction prices and other transaction conditions. At the same time, the Municipal Consumer Protection Committee also reminds consumers: First, compare shopping and consume rationally. Consumers should choose products based on their actual needs, and do not blindly follow the trend. Try to choose merchants with good reputation, large platform, and high cost performance. The second is to prepare in advance and do your homework. "Double Eleven" promotion cycle is long and there are many activities. Some activities are gradually launched in mid-to-late October. Consumers should plan and see the rules in advance, especially pay attention to the final payment time and seize the best time to place an order. The third is to keep the vouchers and be prepared for any trouble. When purchasing goods, consumers should pay attention to keeping shopping vouchers, such as promotional commitments, live broadcast pages, chat records, purchase records, etc. screenshots, and actively ask the merchant for invoices or receipts in case there is sufficient evidence to protect their legitimate rights and interests when a dispute arises in the future.
","origin":"Shanghai Consumer Protection Committee
