htmlOn November 1, the annual "Double 11" shopping festival is coming soon, and major e-commerce platforms in Taiwan have begun to warm up one after another, watching live broadcasts, scanning codes for discounts, shopping and mobile phones, and other activities to warm up the shopping festival. The picture shows Yahoo Qimo holding a press conference in Taipei that day for this year's "Double 11" shopping festival. China News Service reporter Yang Chengchen photo China News Service Taipei, November 11 (Reporter Liu Shuling and Yang Chengchen) This year's "Double Eleven" has led many well-known e-commerce platforms and retail entities in Taiwan to launch "red plates". Yahoo and other e-commerce companies revealed that their performance on the first day of this year's shopping festival (10th) increased by 40% compared with the same period last year.
html In recent days, Taiwanese operators such as open-air auctions, PChome, Pinecone Shopping, and Yahoo Qimo have invested a lot of money to hype annual events through live broadcasts of party games, shopping lottery, etc.PChome24h Shopping has been in existence for exactly 11 years. This time, we have joined hands with more than 30 banks to provide annual discounts, and more than 2 million promotional items were launched during the "Double Eleven" period. The number of visitors visited on the first day of the "Double 11 Super Shopping Festival" of momo shopping website is twice as high as usual. Yahoo held a live broadcast program on the evening of the 9th, and its single-day sales hit a record high this year on the 10th.
YahooQimo was investigated by China News Service reporters on the 11th. This year's "Double 11" coincides with the weekend. In addition, the meteorological department issued a special report on heavy rain in northern Taiwan, which made many people feel at ease to "shop online at home", and unexpectedly made dehumidifier a sales champion among home appliances.
The competition among well-known e-commerce companies in mainland China has once again extended to the Taiwan market. For example, Taiwanese consumers use the "global sales" function of the JD website and can enjoy free shipping discounts during this year's shopping festival; Tmall also launched logistics red envelope discounts for the Baodao market for the first time, and expanded cooperation with Taiwanese bankers.
Taiwan e-commerce is currently facing huge pressure to transform and upgrade. According to the "Double Eleven Shopping Intention" survey recently released by the Taiwan Information Industry Association, 56.2% of the respondents are interested in participating in the shopping festival, with the expected amount increasing by 10% compared with last year; although 44% of netizens still prefer to use local platforms, this consumption habit is being impacted by the dual factors of cross-border online shopping becoming increasingly popular and "larger discounts and more products".
After Singapore's e-commerce "Shrimp Skin" entered the Taiwan market in 2015, its competition with Taiwan's e-commerce leader PChome has caused heated discussion. Ke Zhixian, head of the consumer industry at Taiwan's Qinye Zhongxin Accounting Firm, told the media that local e-commerce should understand consumers' needs better and currently have differentiated advantages compared to cross-border e-commerce; after the "Double Eleven" boom, it must still return to enhancing the platform's operating physical fitness and service level. After all, well-known e-commerce companies such as Alibaba have developed a full ecological chain that designs online and offline, transportation logistics, and financial payments. (End)
