#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce

2025/07/0709:11:36 hotcomm 1184

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Double Eleven Shopping Carnival originated from the online promotion event held by Taobao Mall on November 11, 2009. At that time, as a fresh gameplay, although the number of merchants participated in and the promotion intensity was limited, the turnover was far beyond the expected effect. Then, November 11 of each year became a fixed day for Tmall to hold large-scale promotion events. After the Double Eleven event emerged, it gradually became a traditional festival in the e-commerce industry, and its influence gradually expanded to the international e-commerce industry. Although Double Eleven has created almost mythical turnover and has also made "shopping" (referring to crazy orders) a popular word, many problems have also appeared in recent years that are criticized, and these chaos have also made Double Eleven gradually lose its meaning and become less pure.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Problem 1: Double Eleven Express cannot be delivered in time

The total transaction volume of Double Eleven in 2021 Tmall is 540.3 billion yuan and JD.com is 349.1 billion yuan, which also means that a large number of parcels need to be sent. After the surge in online shopping orders on Double Eleven every year, the delivery process after placing an order will almost become a headache for buyers. Every time Double Eleven approaches, a large number of couriers will choose to avoid this period or simply change careers. Due to the increase in courier volume during the event, but the single-piece courier fee has decreased, which leads to the income of couriers not as high as expected. Therefore, some young couriers who have just joined the job will resign at this point, while couriers in high-quality areas will be relatively stable. The express delivery that buyers can arrive in the past three days will take five to seven days to arrive, which has become the norm every year. For JD.com’s self-built logistics e-commerce, the logistics efficiency of Double Eleven is not particularly impactful, and e-commerce companies that use third-party logistics basically cannot escape this situation.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Problem 2: Merchants launch unreasonable terms

During the Double Eleven period, some e-commerce companies will make unreasonable requirements for consumers, such as using format terms to set a deposit that does not refund, pre-sale products are not applicable for seven-day unreasonable returns, explaining the intact product on their own, adding restrictions on refund conditions, etc. to exclude or restrict consumer rights, mitigate or exempt operators from liability, increase consumer liability, etc. Buyers must keep their eyes open when placing an order and do not be blinded by the low price. Some merchants just leave after making money by borrowing Double Eleven traffic. After selling it, they don’t care about the latter, or even sell fake goods. Consumers must see the detailed information of the product before placing an order. When consumers shop online, they must keep chat records, shopping documents and order information, which is conducive to proactive rights protection.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Question 3: Merchants falsely advertise transaction volume and transaction volume

Some stores will indicate their sales on the promotional page in order to attract customers. Some of them are extremely watery and are very likely to cause consumer impulse. Buyers must go to the official website to check the sales rankings of each brand or product.

Problem 4: Restricting and excluding operators from participating in other online trading platforms promotional activities carried out by

Some stores are not allowed by e-commerce platforms to sell on multiple platforms during Double Eleven, and can only sign exclusive contracts, and "selecting side stations" has become an overlord clause from e-commerce platforms. However, with the rectification of the e-commerce industry in recent years, this phenomenon has eased. This shows that during Double Eleven, it is not only the buyers but also the sellers.

Problem 5: Promotional advertisements frequently pop up windows and even are not easy to close

During Double Eleven, mobile phones and computers will be popped up frequently, and promotional advertisements for various products are emerging one after another. Now is the era of big data. Maybe you checked a second-hand mobile phone on Xianyu, and then you will push similar mobile phone advertisements in various APPs. It is difficult to close some pop-up windows, which interfere with people's normal lives.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Question 6: The low price on Double Eleven is actually not low

"Great discount sale", "lowest year", "limited time flash sale" and other publicity are overwhelming. Double Eleven often provides people with the psychological expectation of "buying is earning".However, low prices are not absolute. After years of Consumer Association statistics and consumer complaints, many products often secretly raise prices before the price reduction on Double Eleven. This "rise first and then fall" method has undoubtedly not allowed consumers to enjoy the benefits. On the contrary, the actual prices are sometimes more expensive than usual. Sellers are making a fortune by carrying this sales boom. In addition, various "buy and get free" are also full of low-priced gifts, and the discount range is actually not large.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Problem 7: Sales rules are too complex

During Double Eleven, merchants also prepared many complex sales rules for users, such as purchases for purchases, discounts on coupons, purchase rebates, prepayment exemptions and other various sales plans. It is very complicated for consumers. Every Double Eleven, you have to take out a calculator to count them. It seems that the coupons are often full of various usage restrictions, such as types, usage time, etc. Using coupons often does not reduce expenses, but instead buys a bunch of products that are not urgently needed.

Problem 8: Impulsive stockpiling of goods within a time limit causes waste

For many consumers, Double Eleven is a good time to stock up. They will always buy a lot of products for daily eating, drinking, and use, but some products with short shelf life or short validity period are not suitable for stockpiling in large quantities. If you accidentally buy a bunch of goods that you can't use in a short period of time, it will not only cause waste of funds, but also cause waste of social resources, and impulsive stockpiling is not advisable.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

Problem 9: Live streaming sales are of varying quality

With the rise of online sales in recent years, leading e-commerce is not only a way to sell store shelves, but anchor live streaming has also become the mainstream sales method. During Double Eleven, the live broadcast apps on mobile phones have gradually become popular, with all kinds of good and bad products flooding the screen, and there are many expired videos and even fakes, bringing consumers a bad consumption experience.

Question 10: Double Eleven scammers emerge in large numbers

Double Eleven is a shopping carnival, and the huge capital flow also makes scammers jealous. At this time, the chances of users being cheated by scammers will be greatly increased. The scammers usually use to impersonate the seller. Once they encounter abnormal online shopping, they need to repay money. They must go to the official website to verify it. They cannot directly send money to the other party. When you encounter an active refund and request a card number, you must not provide it easily. It is likely that it is a trap made by a scammer. The "on-payment" scam also often exists. Although there was no order on Double Eleven, the courier sent you the goods and asked for on-payment. When you paid a delivery fee of several dozen yuan, you opened it and found that there was something worth a few dollars. All kinds of unknown links cannot be opened casually, such as winning, red envelopes, payments, etc., without clicking any unknown links.

#Double Eleven#When it comes to Double Eleven, I believe everyone is familiar with it. October 11th is a carnival for major e-commerce companies, with discounts and promotions everywhere. Every year at this time, many netizens will rush to buy things crazy, and leading e-commerce - DayDayNews

The development of things has two sides. There are many sides to have bad sides. This is understandable. The Double Eleven of e-commerce has developed vigorously through industrial progress and checking for omissions and filling in gaps. But we have to admit the fact that the popularity and topicality of Double Eleven are not as high as those in the first few years. Double Eleven is getting closer and closer. I hope this Double Eleven will bring consumers a brand new shopping experience and make consumers more satisfied.

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