According to foreign media reports, Singapore-based e-commerce company Shopee (Shrimp Shopping) generated 560 million transactions during the second and third quarters of 2020. Sea Group is planning to strengthen promotions and cooperation to promote sales next year. Christin Djuarto, director of
Shopee Indonesian station, said: "The volume in the second quarter reached 260 million, and 300 million in the third quarter, which is an average daily transaction volume of 2.8 million."
Highly increased in the second and third quarter volumes in the second and third quarters, partly thanks to the promotions launched by Shopee at this stage. Shopee also plans to continue to provide promotions to consumers next year, and the e-commerce platform believes that promotions can effectively attract consumers.
Since February, Shrimp Skin Shopee has held regular monthly promotions, such as 2.2 Men's Sale, 3.3 Fashion Sale, 10.10 Brands Festival, 11.11 Big Sale.
Shopee shrimp skin auction also held a 5th anniversary promotion and shopping festival on 12.12. The following are the highlights of the 12.12 anniversary promotion:
1, Shopee 12.12 fifth birthday promotion broke the record again
According to Seller's Home, the just-concluded Shopee 12.12 fifth birthday promotion broke the record again. After 0, 12 million items were sold in just 24 minutes, and at least one million products were sold within one minute. 3C home appliances, fashion accessories, beauty and skin care, home life and trendy clothing are the five major categories of cross-border hot selling in 12.12.
2, Shopee Live (Shrimp Live) viewers climbed
It is worth noting that during the big promotion, a total of 450 million people watched Shopee Live. Many of them have flowed into the stores of cross-border sellers. Many brands regard cross-border live broadcasts as an important track. Well-known domestic brands such as Huawei, Orange and Three Squirrels are actively using live broadcasts to expose them.
For example: The well-known domestic beauty brand, based on the brand personality and style, matches Vietnamese temperament beauty bloggers through SKS, and professional makeup trials across zero-point live broadcast anchors. attracts more than 15,000 people to watch in one hour.
3, Shopee Indonesian site's Double 12th Anniversary Big Promotion Trading Volume increased by 8 times
In addition, in the first hour of the 12.12th Anniversary Big Promotion in , 3 million platform users participated in the promotion. Trading volume increased by 8 times compared with 2019. The biggest deal for happened two hours before the 12.12th anniversary sale, when a consumer purchased three smartphones for a total of more than Rs 60 million.
4, Shopee games are very popular,
In-app games are as high as 2.7 billion times, and the total time of the two latest games Shopee Bubble and Shopee Candy exceeded 28 million hours;
5, the popularity of digital payment
12.12 anniversary promotion also promoted the use of Shopee digital wallet ShopeePay, especially after users enjoyed the great convenience brought by ShopeePay, the transaction order volume of through Shopee's own integrated payment tools surged 18 times compared with usual days.
In Indonesia, ShopeePay users mainly purchase products, household appliances and mobile accessories in the care and beauty category.
Previously, Nailulhuda, a researcher at the Institute of Economic and Financial Development (INDEF), said: "The current focus of e-commerce marketing strategy is to increase the number of users. The cooperation between Shopee and big-name stars, such as global football superstar Cristiano Ronaldo, serves as its global spokesperson. Shopee Philippines market officially announced that world boxing champion Manny Pacquiao, as the brand ambassador of the 11.11 promotion, has brought great attention to Shopee and platform sellers."
But nailulhuda believes that the influence of discounts is greater than that of brand ambassadors, because Indonesian e-commerce consumers are rational about prices.
(Seller's Home/Editor: yola)
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