The annual Double 11 bell has already ringed. As the largest shopping festival in the year, consumers have a lot of demand and desire to buy home appliances than before, including many large kitchen appliance products such as integrated stoves.
In recent years, integrated stoves are one of the products that have grown against the trend in the entire home appliance industry. The attention is getting higher and higher, and it frequently appears in the consumer's vision. More and more consumers have begun to purchase integrated stoves and recommend them to their families and friends around them. Integrated stoves have become a star product in kitchen appliances.
The high sales volume is the highest recognition of product brand and quality. Therefore, consumers' choice of products and sales volume has also become one of the important indicators to measure the good or bad product.
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on the JD Gold List - Steaming and Grilling Integrated Stove Gold List, Senge T3 independent steaming and grilling upgraded integrated stove tops the list. The competition for integrated stove products is fierce, and the steaming and roasting category is an important competition for various brands. It is unquestionable that Senge Integrated Stove can stand out from this siege.
In addition, Tmall platform data shows that Senge ranks first in the total pre-sale volume of integrated stove category. Among them, Senge i3 steam and roast integrated upgraded integrated stove successfully won the championship of integrated stove pre-sale, and both 618 and Double 11 won the championship; and less than 3 hours after the pre-sale was launched, Senge brand pre-sale volume was close to 4,800 units!
Senge won the first place in "pre-sale" of JD and Tmall's dual platforms. The integrated stove of the I3 steam and roasting integrated stove has won the pre-sale championship of Tmall 618 and Double 11 integrated stove categories for the second time. The reason why Senge achieved such outstanding results is that there are three core factors behind it: strong R&D capabilities, high-end product quality, and excellent after-sales service.
R&D - "Be a weather vane and become a leader"
R&D innovation capabilities are the foundation of a company, such as technology companies and home appliance companies; it is not difficult to find that Senge has always been ahead of the industry in R&D, and has also driven the industry forward in R&D results.
2008, Senge promoted the technological revolution of , developed and produced side-sucking integrated stoves, and invented intelligent lifting integrated stoves.
In 2010, Senge participated in the drafting of the integrated stove product industry technical standard CJ/T386-2012 "Integrated stove".
In 2011, Senge joined hands with Shanghai Jiaotong University to establish the Shanghai Jiaotong University Integrated Stove Project Joint Research Institute.
In 2018, the Senge 4.0 Smart Kitchen Appliances Industrial Park and the new factory were completed and officially put into production and put into operation.
In 2019, Senge won the title of "Industry Outstanding Enterprise" and "Enterprise Standard Leader" of China Gas Equipment.
In 2021, Senge became the first enterprise in the industry to be approved to establish a postdoctoral workstation in Zhejiang Province.
2022, Senge Integrated Kitchen Smart Factory was listed on the list of Shaoxing smart factory and digital workshops.
As of now, Senge is a national high-tech enterprise that has nearly 400 patents.
For small individuals, step by step is difficult; for a huge enterprise, it is even more difficult to step on a deep footprint a year in the fierce competition. It can be seen that strong scientific research and intelligent manufacturing capabilities are the core engine for Senge to stand tall in the industry and lead the development of the industry.
Quality - "I have no one, but I have better people."
Product quality, when hearing this word, some people think it is easy to create product quality. Good components and good raw materials can create good quality products. This is not the case.
A good quality product, in addition to hardware quality, there are also user experience and after-sales service. Taking the integrated stove of the integrated stove of the Senge i3 steam and roasting as an example, we will analyze the "quality" and see what are the unique features of the products that have won the pre-sale championship of the integrated stove category of Tmall 618 and Double 11 for the rest of the year.
Senge i3 steam and baking integrated upgraded integrated stove integrates the functions of gas stove, range hood, steam box, oven, air fryer , maternal and infant disinfection cabinet, fermentation box, thawing box, insulation box, storage table, a full ten major appliances, to offset ten. In short, it is to suck, stir-fry, steam, roast and sanitize.
suction power, the integrated stove of the integrated stove of the steamed and roasted integrated roasting is as high as 18 cubic meters/min, with an industry average of 16.5 square meters/min, and the oil fume separation rate reaches 98%; in terms of firepower, 5.0KW firepower, the industry average of 4.5KW; in terms of steaming, roasting and disinfection, the integrated stove of the integrated stove of the steamed and roasted integrated stove can be steamed and roasted well, and can also be fried in air. The 6 major steamed and roasted cooking modes can be switched at will, and quickly cook delicious meals. The steaming oven also has a mother-child disinfection function, making it more secure for family members to use the mother-child level disinfection level.
The reason why a hot product is a hot product is not that one aspect or function can become a hot product if it is excellent, but that every dimension and every experience must be at the extreme to become a favorite choice for consumers. In a word, why the integrated integrated stove of the Senge i3 steamed and roasted steamed roasting has become a hot product - "If you don't have someone, you have someone, you have someone."
After-sales service - "Perfect, worry-free shopping"
Service is an extension of product quality and an important part of the brand image. For the younger generation of users, even large appliances that need to be installed have begun to tend to purchase online platforms. The formation of this habit and trust in the platform are due to the excellent after-sales service provided by the brand.
In order to provide consumers with better services, Senge proposed the service concept of "ideal service home" and built 6 major service commitments, covering "machine warranty commitment, worry-free return and exchange commitment, service process specification commitment, service supervision commitment, service rights commitment, and service free commitment", so that consumers can truly worry-free after-sales service.
was written at the end
At the moment, the Double Eleven battle is full of smoke, and Senge integrated stove pre-sales are taking the lead. Can the hot order-hit phenomenon of the Senge i3 series continue to take place? Can the myth of the legendary record of the integrated stove category being the number one in online sales for four consecutive years in Double 11, and the number of people in the integrated stove category continue? Let us witness it together!
