This year's "Double Eleven" is here, and major platforms have launched promotional activities. Beijing News Data Picture
The annual "Double Eleven" is here, is your wallet ready?
According to China News Service, this year's "Double Eleven" has ushered in some new changes compared with previous years, such as shortening of pre-sale time, expanding shopping cart capacity, one-click price difference, saying goodbye to zero point... In addition, this year, there seems to be no various brain-burning discount calculation questions, and the discount levels between platforms are not much different. In order to make up orders more convenient, an e-commerce platform has launched "multi-address ordering", which means that when consumers pay an order, they can send the goods inside to different addresses.
started on "Double Eleven" in 2009 for 13 years, and many consumers have also developed the "buy, buy, buy" model every year. However, before this, the extremely brain-burning discount rules on some platforms, the trick of some merchants' products "increasing first and then falling", and the battle of consumers to grab 900 red envelopes for the last 10 yuan, which blocked the shopping enthusiasm of many consumers. With all the complaints in previous years, this has also damaged the interests of many merchants.
But these routines have changed a little since this year. In fact, the Internet economy has developed rapidly in recent years, and e-commerce marketing competition has become more complete. Platforms and merchants have also realized that those routines of "flowers are gradually fascinating" cannot retain consumers, so promotions should be more sincere and convenient, and less routines and obstacles. It should also be a kind of self-consciousness to make concessions.
has fewer "routines" and more "convenience", so consumers can "buy and be happy". Whether it is offline shopping or online promotion, the real "routine" that drives consumption is actually the same, that is, "consumer-centered". This requires platforms and merchants to put "better consumption experience" first, actively "reduce the burden" for consumers, and truly transform from "focusing on traffic" to "focusing on affordable" and "comparing on services", so that consumers can save more worry and consume with confidence.
In recent years, from "shopping" to "eating dirt", to now "eight late-nighters", we can also see from the joking names of these consumers that after the lively shopping carnival, it is replaced by a more humane and diverse shopping experience. For example, more platforms have begun to simplify marketing rules, and more merchants have turned full-time price insurance into service standard.
's "Double Eleven" game changes are not only the result of rational pressure on consumer side, but also the correct choice for platforms and merchants to adapt to the market. We are happy to see such new changes that will make the return based on the "more convenient" nature of online shopping. Shopping can be "carnival", but promotions cannot be done randomly. Platforms and merchants "have less calculations" so consumers don't need to "burst calculations".
In addition, the latest data from the National Bureau of Statistics shows that in the first three quarters, the total retail sales of consumer goods was 32030.5 billion yuan, and increased by 30.7% year-on-year, accelerating by 0.2 percentage points from January to August. At present, with the development trend of the domestic consumer market constantly recovering and stabilizing, the platform can create a more convenient consumption environment to further boost consumption; only by giving more concessions can merchants stimulate people's enthusiasm for consumption and enhance their willingness to consume.
looks forward to "Double Eleven" that is not surrounded by "routines", allowing consumers to feel the joy of shopping, merchants to obtain the satisfaction of benefits, and ultimately achieve the goal of further tapping and releasing consumption potential, and achieve win-win results for all parties.
Written by/Beijing News Commenter Xu Qiuying
Edited by/Ma Xiaolong
Proofreading/Wang Xin
