Source: Global Network
The fourth season of the phenomenon-level variety show " See the Words Like Face " created by powerful culture ended successfully last week. Compared with the first three seasons, the fourth season of "Seeing Words Like a Face" has also made breakthroughs while ensuring that the original intention remains unchanged. The theme is more realistic and the views are more sharp. Starting from the first episode of "Artist and Literary Journal", ten episodes of the program constantly touch on real topics, bringing audiences a variety of space for thinking, which has aroused heated discussions among netizens again and again. After the first episode was broadcast, the audience received comments that "a shot of sedative was given to entertainment until death." With the official launch of the fourth season of "Seeing Words Like a Face", the popularity and reputation of the program started high, and it ended perfectly with a Douban score of 9.3.
Since the first episode of the program was broadcast in 2016, "Seeing Words Like Face" has accompanied the audience for more than three years and read nearly 300 letters for the audience. At the end of the program, the audience expressed their reluctance. A hard-core fan of the program left a message: "Seeing "Seeing Words Like Faces" since the first season, seeing words like faces, seeing letters like faces. Let's see each other goodbye."
focuses on reality and adds fun. A sharp perspective triggers multi-dimensional perception
This season's ten episodes of "Seeing Words Like Faces" have ten themes. Among more than 60 letters, the audience leads the audience from the letter itself to the touch and discussion of social topics, helping the public perceive and recognize this complex and changeable world from different dimensions.
The first issue of "Artist and Literary" declares war on the public's aesthetic taste. The letters selected in the program challenge the nerves of all Marvel and DC blockbuster fans, some ridiculed the title party of books, newspapers and magazines for profit, and were also interspersed with Shi Nai'an's jokes and Conan Doyle's helplessness. They were humorous and fun.
The subsequent "sad parting" is closely linked to the current situation of the new crown epidemic. The emotional theme is full of the unique humanistic care of "Seeing Words Like Face". The program gave up sensationalism and only told the story in letters: From Che Guevara to Jinmin, from Goz to Zvetaeva, each article depicts a parting posture, reminding the audience to remember the beauty of the past and not be obsessed with the separation in front of them; the sharp theme of timidity in the rich and poor leads the audience to conduct a deep ideological storm and soul-studying questioning. Whether it is Maizi to white-collar friends or the table to poor college entrance examination students, it has triggered many rounds of hot topics. Many students who claim to be alumni of Maotanchang have replied under the topic.
"Two loves", "Marriage strategy", and "Youthful sorrow" focus on various aspects of life. Whether it is the unforgettable emotional experience or the reality of life, such as Dostoevsky's correspondence with his wife Anna, a father's eighteen-year-old son, Henry VIII and Anne Bolin, they all bring the audience a profound emotional experience and a diverse thinking on the reality level. The themes of "Sighing the Impermanence" and "Going the Wrong Car" emphasize the complexity and change of life. The program's selected letters to the younger brother Mingzhe, Cao Cao, Yang Biao and his wife, and Wang Yangming's bandits, let the audience experience the impermanence from ancient times to the present, hoping to bring the audience the wisdom and strength to fight against the changes in the world.
, while "personal experience" abandons grand narratives and uses letters as a carrier to lead the audience to approach the truth of history in a more vivid and sensible dimension. In the end, the program ended with passion with "Hot Blood Song", which not only looked back at history and paid tribute to the ancestors, but also explored extraordinary heroes among ordinary people, hoping to awaken the contemporary young people who are in a sense of loss and meaninglessness with surging passionate stories. The ten themes carefully arranged throughout the season have been praised by netizens' "Qiqi Classic".
As for the criteria for selecting letters, this season's "Seeing Words Like Face" not only selects those letters that are nourishing, rich and diverse, and can activate thinking, but also takes into account the fun. All kinds of laughter, anger, and complaints were spread throughout the season. Tang Bohu's letter of help, Darwin's formula for calculating the pros and cons of marriage, the complaints of the worst parents, the housework contract of the laziest husband, etc., make love, marriage, and fate more humorous.
comments from netizens form an interactive closed loop, dominating the list of Douban reputation variety shows for many weeks
"Seeing Words Like Face" Season 4 meets the audience during the epidemic. With the realistic selection standards, the all-star letter reading lineup, and insightful and profound in-depth reading, breaking out of the trap that is difficult to replicate the "N-generation" hits. During the fourth season, it has been on the Douban domestic reputation variety show list seven times, and has occupied the top of Tencent Video daily broadcast list many times, and has been on the Weibo variety show list for more than 24 hours. In addition to its well-known reputation, "Seeing Words Like Face" has also caused widespread heated discussions on the Internet. The main topic of Weibo #Seeing Words Like Face# exceeded 860 million views, and related topics were contracted to Weibo's hot searches and hot topic lists. Hot topics including #No poverty, and the rich and poor#, #Love is not that easy#, and #Jijie's memory of anti-drug brother# have caused a lot of discussion on the Sina hot search topic list. Some viewers left a message saying: "It's time to catch up with the fourth season, not only hasn't fallen, but it's getting deeper." As the influence of the program continues to ferment, "Seeing Words Like Face" has also shown a broken circle communication effect. People's Daily, Guangming.com , CCTV.com, Global Network, The Paper and other mainstream media support it; and under the craze of watching idol talent shows, the program has also received support from many new media big Vs and turned into "tap water" to actively recommend it.
Another highlight of this season's "Seeing Words Like Face" is that it has formed a benign closed loop of interactions between celebrities reading letters, guests reading, and netizens' comments. During the broadcast of the program, the protagonists and netizens actively participated in the interaction of the program, and the number of discussions on related topics on Weibo exceeded 2 million. The letter written on the table to the college entrance examination candidates from poor families attracted the attention of Maotanchang Middle School again, and discussions about the "single-plank bridge" of the college entrance examination were heard endlessly; Xinyue's letter not only brought the Tang group into the public's vision, but also attracted public attention to the survival status and social assistance of special groups in China. Xinyue's mother also expressed her gratitude to the program team; After the letter from the self-media personality Thirteen to parents was read, she wrote an article to interact with the program team; "Light into a flying swallow" thinking about "daughter of the sea is not suitable for children" sparked discussions among thousands of netizens on Douyin. She expressed her honor that her views could turn the issue that had never been noticed to the public through the program. Her message expressed the voice of many people, "Every wave of thought is storing, and I hope that this wave of tide can spread farther and deeper."
Reyiza reads the heart and makes her younger brother Mingzhe
good interactive form, profound and diverse interpretation methods have won a very high reputation for this season of "Seeing Words Like Face", and the audience left messages saying, "It is still the best letter reading program in China, no one."
"Seeing Words Like Face" has accompanied the audience for more than three years. As a comprehensive N-generation program that has always maintained a high reputation, the secret to longevity comes from internal innovation. The program team constantly brings freshness to the audience by increasing the quality, sharpness and fun of the letters. The chief director of the program, , Guan Zhengwen , summarized this: "The dilemma of the N generation of variety is that the program should have endogenous and continuous innovation, so the curse is not because the length of 'N' will inevitably decline, but the decline of its own efforts after 'N'. Secondly, variety shows that appeal to sensory entertainment naturally pursue novelty, iterate quickly, and require continuous changes in forms. For content value variety shows that appeal to spiritual pleasure, the audience does not appeal to form. , but the value of the content. Each letter in "Seeing Words Like Face" shows a different life and a brand new content. The vitality of the program comes entirely from the power of high-quality letters. We are just porters. The excitement of the program is because it stands on the shoulders of giants. "
And netizens "read letters, and taste is indeed life." The comments of "feelings, warmth, attitude, taste, and responsibility" also indirectly verifies the persistence and quality of the program. In this era of decline in letters, "Seeing Words Like Face" brings the audience a deep-level thinking perspective and a diversified thinking space for individual life. As netizens summarized in the message to the program team, "Use letters to open up history and use words to experience the world. "Seeing Words Like Face" will flow through the world forever."
