htmlOn October 24, Tmall and JD held a Double 11 launch meeting respectively, announcing the official launch of Double 11 pre-sale activities. Tonight, Li Jiaqi , Luo Yonghao and others will be the first to broadcast live on Taobao to sell goods. This year, Tmall will be given a discount of 50 for every 300 yuan spent in the entire store, and the discount will be greater than in previous years. At the same time, Taobao App has added the "multi-address ordering" function, and the shopping cart capacity has been expanded to 300. JD.com's event this year is 50 off for every 299 yuan spent across stores. Almost all physical products participating in 11.11 support price insurance services, and users can also support price insurance when receiving coupons. JD.com expects that the investment in full-link services will increase by more than 50% year-on-year during this year's November 11, including services such as "lightning refund", "only replacement but not repair" to ensure user experience. JD.com has started pre-sales on the 20th, and Tmall will start pre-sales at 20 tonight. The final payment will be started at 8 pm on October 31.
Tmall: Added the "multi-address ordering" function, expand the shopping cart to 300
Tmall Double 11 this year is still divided into two waves. The first wave starts pre-sale at 20 pm on October 24, and officially starts at 8 pm on October 31; the second wave starts pre-sale on November 3, and officially starts at 8 pm on November 10.
This year, Double 11, Tmall announced that consumers can use triple discounts: 17 million products are collectively discounted, 50 yuan off for every 300 yuan spent in the whole store, and 88VIP members receive a large coupon of 820 yuan.
Consumers don’t have to worry about buying early but buying more expensively. This year, Tmall will provide "full price protection" for Double 11 products, and the price guarantee period will be extended from 15 days in previous years to 27 days. If you buy more, you will get the difference with one click.
This year, Taobao has added the function of "ordering multiple addresses", which means that when consumers pay an order, they can send the items inside to different addresses. After learning that 10 million people received the reminder that "the shopping cart is full" every day, the product manager upgraded the maximum number of treasures that can be loaded in Taobao shopping carts from 120 to 300 on the eve of Double 11, which was more than twice the capacity.
Starting at 6 o'clock tonight, celebrity anchors such as Li Jiaqi, Luo Yonghao, Ceige Zhang , Su Xing will also be broadcast live on Taobao, bringing the first batch of Double 11 good products. On the eve of Double 11, Luo Yonghao, Yu Minhong , the leading live broadcast agency Yaowang Technology and others announced their entry into Taobao Live, taking Taobao Live as a long-term business base.
JD: Almost all physical products support price insurance services, and service investment increases by 50%
JD's Double 11 pre-sale has started in advance, starting from 8 pm on October 20, fully opening at 8 pm on October 31, and reaching its peak climax at 8 pm on November 10. During the pre-sale period, consumers can not only enjoy more than 10 times the deposit expansion and tens of millions of gifts, but also the final payment for some products can also be added with cross-store discounts.
This year, Double 11, JD.com's full range of cross-stores will be 50 off for every 299 yuan spent. You don't have to receive a coupon, and you can enjoy it as soon as you place an order. Exclusive and practical discounts will also be launched in various categories. For example, JD.com will launch a huge subsidy of 10 billion yuan, and a large coupon will be reduced by 100 yuan for every 1,000 yuan for purchases of home appliances; PLUS members enjoy super subsidies, starting from 300 yuan for exchange for new ones, and then enjoy discounts for complete sets; buy hot phones with 1.2 times more expensive, and get a price difference; Jingxi brings many super-value products such as 5 kilograms of rice as low as 9.9 yuan.
In addition, JD Smart Urban Consumption Promotion Platform will also help governments in Shanghai, Guangzhou, Wuhan and other places issue multiple batches of consumption coupons. JD Technology will also join hands with Bank of China and other banks to issue digital RMB gift packages in 23 pilot areas across the country.
This year, JD price insurance service has been upgraded again: almost all physical products participating in JD 11.11 support price insurance services, and more than 500 million products support 30-day long price insurance, and users can also support price insurance by receiving coupons. According to the rules, from October 20 to November 13, after consumers purchase goods with the "30 Day Price Insurance" logo and complete payment, they can enjoy the service guarantee of buying expensive and refunding the difference through "one-click price insurance" at any time from the same day, and can apply multiple times during the price insurance period, and the price insurance time can be extended to "Double 12".Consumers can apply through the JD APP by clicking "My" - "Customer Service" - "Price Protection" - "One-click price insurance" and the system will automatically compare prices for all orders. If the price reduction due to event promotions during the price insurance period, the JD price insurance system will automatically return and exchange the price difference within 10 seconds.
In addition, JD.com expects that the investment in full-link services will increase by more than 50% year-on-year during this year's November 11. In response to the after-sales service issues such as return and exchange that consumers are concerned about, JD.com was the first to launch the "Lightning Refund" at the end of 2013, "Let users get a refund and then return the goods" has opened up a new pattern of e-commerce services. Now, consumers can get the money as soon as 0 seconds after applying for a return refund. In addition, JD.com was first launched in 2008 based on its logistics supply chain advantages, and has not been imitated so far, "door-to-door replacement" has not been imitated and surpassed. During JD.com's 11.11 period, after users submit their applications within 15 days of signing for receipt, the courier can deliver the new products to their door in as fast as 3 hours, and at the same time take away old products, saving waiting time in multiple links such as product return, product inspection, and product shipment. In addition, in this year, JD.com 11.11, in addition to home appliances, keyboard and mouse products, mobile phones and maternal and infant appliances also participated in the support of "only replace but not repair" for 180 days.
text/Beijing Youth Daily reporter Wen Jing
edit/tianye
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