"Invincible Deer Team" is broadcast in the United States, and Chinese original animations gain international reputation. Gao Kai photographed
"Invincible Deer Team" is broadcast in the United States, and Chinese original animations gain international reputation. Gao Kai photographed
China News Service, Beijing, January 30 (Reporter Gao Kai) Data shows that more than 80 domestic cartoons were launched in 2018. By 2021, the number of domestic cartoons planned to be launched on major video platforms has reached nearly 200, and domestic online animation has entered the "fast lane" of development.
The first Chinese original IP animation "Invincible Deer Team" that was pre-ordered overseas broadcasting rights by internationally renowned TV stations during the creative stage was recently aired in the United States, becoming the first Chinese original cartoon to land on the Nickelodeon Channel in the United States.
"Invincible Deer Team" is broadcast in the United States. Chinese original animations gain international reputation. Gao Kai. Photo by
"Invincible Deer Team" tells the story of four cute and brave deer constantly taking risks, helping others, resolving crises, and protecting the "central forest" of their homes. The story fully utilizes elements such as adventure, puzzle, humor, etc. that are loved by children, strictly controls details such as correct behavior demonstration and safety guidance, and conveys positive energy values such as friendship, courage, and responsibility in the content.
is different from the path of most domestic animations being broadcast in China first, and then being released to the international market after a certain popularity is formed. The domestic and foreign broadcast cycle after the animation production of "Invincible Deer Team" is very close. After premiering on iQiyi on July 15, 2020, "Invincible Deer Team" quickly went overseas. In August, it was the first to land on the Nickelodeon Channel's Asian market, covering Hong Kong, Taiwan, Singapore, Malaysia , the Philippines, Indonesia , etc. Starting from October, it will be broadcast in the UK, Australia, New Zealand and other markets one after another. It is reported that in addition to North America, it will also be launched in the European and African markets in March 2021, and the international influence of "Invincible Deer Team" is constantly expanding. While
was conveying warmth overseas, the ratings and reputation of "Invincible Deer Team" also soared. Nickelodeon Children's Channel's ratings show that "Invincible Deer Team" has achieved excellent results in broadcasting around the world: during the broadcast in the Philippines and Australia, the average viewership ratings of children's viewers ranked first in the entire channel; the UK ranked first in the ratings on the day of premiere, and the average viewership during the broadcast period exceeded 148% of the same period's playback standard.
Overseas netizens also gave thumbs up to the four deer. Singapore's well-known parent-child blogger Leila Lauren praised the animation for being interesting, saying that the two twin daughters have become loyal fans. Overseas netizen Ann-biusiness also left a message: "My daughter likes Xiaolu Cage the most, saying that he is very brave and works hard to do everything well. The teacher always says that she is not focused enough in doing things, and Cage has brought her a new direction of effort!"
"Our children's group is deeply influenced by foreign animation. In order to let Chinese animation truly go out and enter the lives of children abroad, the government, enterprises and practitioners with a sense of social responsibility have made unremitting efforts. However, given that foreign countries have mature and excellent children's animation industry, our road to going out is not smooth." Huang Xinyuan, dean of the School of Animation and Digital Art, said, "If animation wants to go out, it needs to tell positive energy stories in international language. "Invincible Deer Team" has opened a domestic animation abroad. Good head. "
" Children's animation is easier to enter the context of international cultural communication than other content forms such as film and television dramas, but it also faces the problem of cultural differences." Yang Xiaoxuan, vice president of iQiyi, admitted: "'Internationalization in our eyes' and 'Chinese style in foreigners' are both one-sided. Telling stories in international language does not mean blindly catering, but rather finding common points and empathy points, finding story prototypes of the common spiritual world of mankind, and telling them to the audience in a global language and empathy way."
In the view of the main creative team, the mystery of "Invincible Deer Team"'s international reputation lies not only in its innovative cooperation model and the level of excellence in production, but also in its successful integration of local culture with overseas standards, telling the "international story" of real Chinese animation.
iQiyi Vice President and Editor-in-Chief Wang Zhaonan introduced that "Invincible Deer Team" was positioned as a global market development at the beginning of its creation. After the animation was premiered on iQiyi on July 15 last year, it only took 18 days apart from being broadcast domestically to being launched overseas. The domestic and foreign markets are broadcast efficiently simultaneously, thanks to the "pre-order + production" cooperation model pioneered by iQiyi. Based on the original creative process, Nick team was invited to participate in feedback from the early stages, and the production process was supervised throughout the production process, so as to avoid creative blind spots caused by cultural differences between China and foreign countries in a timely manner, and help domestic IP animations go overseas smoothly. The
cartoons reflect the integration and convergence of Chinese and foreign cultures everywhere. In the small matter of the image and shape of the deer, the iQiyi team, Nick team and production company have gone through many adjustments, and the two-dimensional image alone has been modified dozens of versions; the planetary superpowers of the four deer - water, light, earth, and wood - can instantly freeze objects and attract the energy of the sun. The cool superpowers have won the understanding and love of children from all over the world, and also secretly echo the five elements of China's five elements...
In addition, the strict international animation production concept is also the first level that Chinese animation needs to break through to the sea.
Domestic cartoons pay more attention to entertainment, focusing on presenting funny action performances, emphasizing the conflict of stories; while overseas markets require love for preschool animation first, and secondly, safety and education. For example, overseas broadcasts strictly require that characters should not have too aggressive language or actions, and must not have excessive or indecent words; pay special attention to the details of various safety hazards such as wearing seat belts, observing traffic rules, sharp items, dangerous props such as dangerous actions that children may imitate...
, President of the Chinese Animation Society, , Yu Peixia, , believes that Chinese animation goes overseas, not to "looking at the West to paint the East", but to stimulate "a modern Chinese flavor". "Telling stories in international language does not mean blindly catering, which is more conducive to Chinese animation entering the international market." (End)
Source: China News Network
